Consultants lose deals to competitors with worse expertise but better presentations.
The data backs this up. Executive buyers spend less than 10 minutes reviewing consulting proposals. They make decisions based on clarity, not credentials.
This guide is for independent consultants, freelancers, and boutique firms competing against larger agencies. You don't have McKinsey's brand recognition or Deloitte's resources. Your pitch deck needs to work harder.
Below: 20+ consulting pitch deck templates designed specifically for solo consultants and small firms.
Need templates now? Jump to the examples section. Every template works for firms under 20 people.
What is a consulting pitch deck?
A consulting pitch deck presents your firm's expertise and proposed approach to solving a client's business challenge.
Not a credential dump. Not a methodology lecture. A structured story showing how you'll deliver measurable impact.
Consulting decks differ from agency pitches. Less creative showcase, more strategic thinking. Fewer campaign examples, more transformation case studies. ROI in efficiency gains, not marketing metrics.
20+ consulting pitch deck templates
The flagship template
Consulting pitch deck
Built specifically for consultants to communicate services and demonstrate impact. Structured framework covering client challenges, your solutions, case studies, and project scope.
Perfect for explaining how your consulting expertise addresses specific pain points. Includes dedicated sections for showcasing past projects and success stories.
Best for: Initial client meetings, service presentations, any consulting specialty.
Management & strategy consulting
Business plan
Comprehensive 24-slide framework for strategic planning projects. Features market analysis, competitive positioning, revenue models, and financial projections.
Includes problem identification, solution presentation, value proposition matrix, target customer segments, pricing strategy, and 24-month development roadmap.
Ideal when helping clients develop investor-ready business plans or strategic roadmaps. Built for collaborative editing with real-time updates.
Brand strategy
Clean framework for brand positioning and messaging projects. Helps teams share brand goals, positioning, and messaging in clear, effective format.
Use when helping clients clarify market position or develop brand architecture. Works well for both B2B and B2C branding projects.
Brand storytelling
Minimalist design for communicating company purpose, mission, and values.
Includes slides for brand story, mission, vision, values, audience insights, tone of voice, and key messaging.
Best for culture transformation projects or helping leadership teams align on company narrative.
Marketing consulting
Marketing campaign
Campaign planning framework with sections for audience personas, channel strategy, budget allocation, and performance metrics. Built-in tools for tracking spending and expected returns.
Perfect for consultants pitching integrated campaigns or developing marketing strategies with clear timelines and measurable goals.
Digital marketing strategy
Comprehensive template covering SEO strategies, social media plans, content marketing, email outreach, and paid advertising. Features data visualization elements including charts, graphs, and infographics.
Use for digital transformation projects or when clients need multi-channel growth strategies with clear ROI tracking.
Digital marketing agency pitch deck
Agency-quality template adapted for independent consultants.
Includes sections for About Us, Services, Key Projects, Team, How We Work, Pricing, and FAQ.
Ideal for marketing consultants transitioning from agency roles or building professional service presentations.
SEO audit
11-slide framework for presenting technical SEO findings in client-friendly format. Covers key metrics, technical issues, and tailored recommendations with actionable next steps.
Essential for SEO consultants delivering initial audits or discovery findings with clear roadmaps for improvement.
SEO report
Ongoing reporting template for SEO performance. Includes sections for project goals, keyword rankings progress, link-building results, and recommendations.
Built for monthly client updates that demonstrate value and secure contract renewals.
Business development consulting
Sales playbook
Detailed framework for sales strategy alignment.
Includes slides for ideal customer definition, sales funnel mapping, objection handling, pricing structure, and outreach scripts.
Perfect for consultants helping B2B teams create repeatable sales processes and improve team performance.
Business proposal
Professional structures for consulting proposals, business proposals, and marketing proposals.
Each fully customizable with sections for services, deliverables, and timelines.
Use to standardize your proposal process while maintaining flexibility for different client needs.
Project proposal
Clear frameworks for project-based consulting.
Includes objectives, timelines, deliverables, and cost breakdowns for various project types.
Best for consultants working on defined engagements with specific endpoints and deliverables.
Creative & brand consulting
Brand guidelines
Professional template for visual identity standards. Features logo usage rules, typography guide, color palette, and brand voice sections.
Essential for brand consultants delivering identity systems or style guide development projects.
Advertising agency pitch deck
Creative presentation framework showcasing agency mission, services, key projects, team expertise, workflow, and pricing structure.
Adapted for independent creative consultants pitching campaign concepts or creative strategies.
Portfolio
Multiple layouts for showcasing past work and client results. Designed for agencies, designers, and creative teams to highlight capabilities.
Perfect for consultants who win business through demonstrated expertise and previous success stories.
How to build a consulting pitch deck
Small consultancies need different tactics than big firms. Here's what actually works when you're competing against established agencies.
Essential slides
The problem slide
Name their specific pain. Use numbers from their business.
"You're losing $50K monthly to poor conversion rates" hits harder than "optimization opportunities exist."
Your approach
Show your process without giving away secrets. Visual frameworks work best.
Clients buy structured thinking, not random tactics.
Proof it works
One strong case study beats five weak ones. Show the exact result: "Cut client acquisition cost by 67% in 90 days."
No big names to share? Use descriptions: "B2B SaaS startup" or "Regional retail chain."
Who does the work
You. Not junior staff they'll never meet.
Show relevant experience. Skip the corporate bio.
Investment options
Three pricing tiers. Clear deliverables. No surprises.
Show ROI when possible: "$30K project returns $150K in savings."
Next steps
Specific start date. What happens week one.
Create urgency without being pushy.
Best practices for freelancers and small firms
Design for mobile
Executives read pitches on phones. Big text. Clear visuals. No tiny charts.
Build modular decks
Create sections you can mix and match. Save time without losing personalization.
- Industry problem slides
- Service-specific solutions
- Relevant case studies
- Standard pricing options
Use data, not words
Before/after comparisons. Simple charts. Visual processes.
Busy executives scan. Make scanning profitable.
Track what works
See which slides prospects actually read. Low engagement means it needs work.
High interest in pricing? They're ready to buy. Skipped your methodology? Focus on results instead.
Industry tips
Tech companies: Focus on metrics, integrations, technical knowledge
Local businesses: Community understanding, practical solutions, local examples
Ecommerce: Conversion rates, customer journey, platform expertise
B2B services: Lead generation, sales enablement, measurable ROI
Nonprofits: Mission alignment, cost efficiency, stakeholder communication
Match their language. Mirror their priorities.
Turn prospects into clients
The templates above help independent consultants and small firms create pitch decks that actually close deals.
Pick any template. Customize in minutes. Track what prospects actually read.
Start with the Consulting Pitch Deck Template. It works for any consulting type.
Sign up for Ellty and build presentations that convert prospects into paying clients. All templates are free to try.
Your competition uses generic PowerPoints. You'll use data-driven pitch decks.
The difference wins deals.
