Lahore built Daraz, Pakistan's biggest online store. Fatima Gobi and Sarmayacar back commerce here. Global funds chase the bigger rounds. Here are 13 ecommerce investors funding Lahore founders in 2026.
Lahore is the original home of Pakistani ecommerce. Daraz, now Alibaba-owned, started right here in 2012.
Local VCs back early rounds, then global funds join. B2B commerce attracts much of that money right now.
You will pitch a dozen of these backers in one round. Ellty keeps your commerce deck behind one tracked link.
Most want a full data room before the second meeting. Build it once in Ellty and reuse it for every fund.
| Type | Check size | Sector focus | Website | |
|---|---|---|---|---|
| Fatima Gobi Ventures | VC (Lahore) | $100K-2M | Fintech, consumer, ecommerce | fatimagobi.vc |
| Sarmayacar | VC (Lahore) | $100K-2M | Consumer, retail, logistics | sarmayacar.com |
| Indus Valley Capital | VC (early-stage) | $250K-1M+ | Marketplaces, B2B commerce | indus.vc |
| Zayn VC | VC | $250K-1M | B2B/B2C ecommerce, logistics | zayn.vc |
| i2i Ventures | VC (early-stage) | $250K-500K | Ecommerce, fintech, logistics | i2iventures.com |
| Lakson Venture Capital | Corporate VC | Seed-growth | Fintech, SaaS, consumer | li.com.pk |
| Deosai Ventures | Micro-VC | Up to $300K | Sector-agnostic early | deosai.vc |
| Shorooq Partners | Pan-MENAP VC | $1M-10M | B2B commerce, q-commerce | shorooq.com |
| Sturgeon Capital | Frontier-markets VC | $250K-1M | Marketplace, retail | sturgeoncapital.com |
| Wavemaker Partners | Pan-Asian VC | $250K-5M | B2B marketplaces, supply chain | wavemakerpartners.com |
| Defy Partners | US VC | $5M-20M | Marketplaces, commerce infra | defy.vc |
| Tiger Global | Global growth VC | $10M-70M+ | Growth-stage commerce | tigerglobal.com |
| 500 Global | Global VC | $100K-1M | Ecommerce, social commerce | 500.co |
Put your commerce raise in one link
Ellty shows which fund opened your deck and read it through.
Start free 14-day trialWhat Lahore ecommerce VCs back
An ecommerce VC wants real orders, not just signups. They back repeat buyers and healthy unit economics.
Most enter at seed and follow into a Series A round. They look hard at your delivery and logistics costs.
A clear path beyond Lahore wins the bigger cheques. Lahore alone rarely fills out a full funding round.
See our Lahore fintech investors list for payments. Ellty shows which fund opened your deck and where they stopped.
Bazaar expects to reach profitability in the coming quarters. We are focused on expanding our offerings, not on raising more capital.
13 Lahore ecommerce investors
1. Fatima Gobi Ventures
A Lahore JV VC backing retail and commerce startups.
Recent Activity: Co-led Qist Bazaar's $3.2M BNPL round
LinkedIn: Fatima Gobi Ventures on LinkedIn
Sector Focus: Fintech, consumer, ecommerce
Stage Focus: Seed
Check Size: $100K-2M
Location: Lahore, Pakistan
Website: fatimagobi.vc
2. Sarmayacar
A Lahore VC backing consumer and retail-tech bets.
Recent Activity: Backs consumer and retail-tech founders
LinkedIn: Sarmayacar on LinkedIn
Sector Focus: Consumer, retail, logistics
Stage Focus: Seed
Check Size: $100K-2M
Location: Lahore, Pakistan
Website: sarmayacar.com
3. Indus Valley Capital
A Pakistan VC behind Bazaar's big B2B commerce rise.
Recent Activity: Led Bazaar's early B2B commerce rounds
LinkedIn: Indus Valley Capital on LinkedIn
Sector Focus: Marketplaces, B2B commerce
Stage Focus: Pre-seed, seed
Check Size: $250K-1M+
Location: Karachi, Pakistan
Website: indus.vc
4. Zayn VC
A Pakistan VC backing B2B and B2C commerce startups.
Recent Activity: Backed Bazaar and other commerce startups
LinkedIn: Zayn VC on LinkedIn
Sector Focus: B2B/B2C ecommerce, logistics
Stage Focus: Pre-seed, seed
Check Size: $250K-1M
Location: Karachi, Pakistan
Website: zayn.vc
5. i2i Ventures
A female-led VC backing commerce and logistics teams.
Recent Activity: Backs ecommerce and logistics founders
LinkedIn: i2i Ventures on LinkedIn
Sector Focus: Ecommerce, fintech, logistics
Stage Focus: Pre-seed, seed
Check Size: $250K-500K
Location: Karachi, Pakistan
Website: i2iventures.com
6. Lakson Venture Capital
A Lakson Group VC backing consumer and commerce tech.
Recent Activity: Backs consumer and commerce startups
LinkedIn: Lakson Investments on LinkedIn
Sector Focus: Fintech, SaaS, consumer
Stage Focus: Seed, growth
Check Size: Seed-growth
Location: Karachi, Pakistan
Website: li.com.pk
Know who reads your commerce deck
Ellty logs every open and page. Chase the keen funds first.
Start free 14-day trial7. Deosai Ventures
A micro-VC backing early commerce, no intro needed.
Recent Activity: Writes early cheques with no warm intro
LinkedIn: Deosai Ventures on LinkedIn
Sector Focus: Sector-agnostic early
Stage Focus: Pre-seed, seed
Check Size: Up to $300K
Location: Islamabad, Pakistan
Website: deosai.vc
8. Shorooq Partners
A Gulf VC backing Pakistani commerce and q-commerce.
Recent Activity: Co-led DealCart's $3M seed round
LinkedIn: Shorooq Partners on LinkedIn
Sector Focus: B2B commerce, q-commerce
Stage Focus: Seed, Series A
Check Size: $1M-10M
Location: Abu Dhabi and MENAP
Website: shorooq.com
9. Sturgeon Capital
A frontier VC backing Pakistan's commerce startups.
Recent Activity: Co-led DealCart's commerce seed in 2024
LinkedIn: Sturgeon Capital on LinkedIn
Sector Focus: Marketplace, retail
Stage Focus: Seed
Check Size: $250K-1M
Location: London and frontier
Website: sturgeoncapital.com
10. Wavemaker Partners
An Asian VC backing Pakistan's biggest B2B platforms.
Recent Activity: Co-led Bazaar's $30M Series A
LinkedIn: Wavemaker Partners on LinkedIn
Sector Focus: B2B marketplaces, supply chain
Stage Focus: Seed, Series A
Check Size: $250K-5M
Location: Singapore and Asia
Website: wavemakerpartners.com
11. Defy Partners
A Silicon Valley VC that backed Pakistan's Bazaar.
Recent Activity: Backed Bazaar alongside Tiger Global
LinkedIn: Defy Partners on LinkedIn
Sector Focus: Marketplaces, commerce infra
Stage Focus: Series A+
Check Size: $5M-20M
Location: California, US
Website: defy.vc
12. Tiger Global
A global crossover fund behind Bazaar's $70M round.
Recent Activity: Led Bazaar's $70M Series B
LinkedIn: Tiger Global on LinkedIn
Sector Focus: Growth-stage commerce
Stage Focus: Growth
Check Size: $10M-70M+
Location: New York, US
Website: tigerglobal.com
13. 500 Global
A global fund backing Pakistan's commerce startups.
Recent Activity: Backed DealCart's seed round
LinkedIn: 500 Global on LinkedIn
Sector Focus: Ecommerce, social commerce
Stage Focus: Pre-seed, seed
Check Size: $100K-1M
Location: Global and Pakistan
Website: 500.co
Daraz set the playbook
Daraz proved Pakistanis will shop online at scale. Alibaba then bought it and poured in fresh capital.
It cleared around $856M in online revenue in 2025. That scale pulled new investors into local commerce.
Track every fund with document analytics. See who reads your deck and follow up while it is warm.
Use our investor diligence checklist. Ready files win trust and speed up the whole round.
BNPL unlocks retail buyers
Many Pakistanis cannot pay the full price up front. BNPL lets them buy in small installments instead.
Lahore's Qist Bazaar built a big BNPL retail model. Investors quickly backed its whole Series A round.
Capture buyer interest with a lead capture form. Turn each new order into one tracked relationship.
Track every reader with a pitch deck tool. Follow up while the fund is still clearly interested.
Digitise the kiryana stores
Pakistan's corner kiryana shops are going digital. B2B apps now supply them their stock fully online.
Lahore's Tajir was the first Pakistani YC startup. Bazaar and Dastgyr both chase that same big prize.
Keep backers close with investor relations. Steady updates keep a commerce round firmly on track.
Avoid common diligence mistakes early. Clean unit numbers help a fund commit much faster.
How to pitch an ecommerce investor
Open with the buying problem you actually solve.
- 1.Open with the buying problem you actually solve.Show why Pakistanis choose you over rivals.
- 2.Prove demand with real orders and repeat rates.GMV and retention beat a polished forecast.
- 3.Show your unit economics work at small scale.Investors want margins, not just raw growth.
- 4.Explain how you reach the next million buyers.Mobile and logistics make that growth real.
- 5.Send one tracked Ellty link to your full deck.See which fund reads it all the way through.
How Ellty helps you land an ecommerce investor in Lahore
Your Lahore ecommerce list is ready to use. Open a data room before the first fund call.
- 1.Upload your deck, GMV data and unit metrics.Keep every commerce file in one secure room.
- 2.Send each fund their own private tracked link.Set precise view and download rights per fund.
- 3.Watch every open and follow up at the right time.Chase the funds that read the whole deck first.
Lahore ecommerce funding questions
- VCs like Fatima Gobi and Sarmayacar. Plus globals.
- Around $5.8bn in 2025. It keeps growing fast.
- Yes, founded there in 2012. Alibaba owns it now.
- Yes, Bazaar and Tajir proved it. Investors like B2B.
- Yes, Tiger Global and 500 do. They back commerce.
