About template

Brand consistency starts with voice. When every team member understands how to communicate, your brand message stays powerful across all touchpoints.

This template transforms abstract brand personality into practical guidelines anyone can follow. Tone pillars provide the foundation - showing how to be confident without aggression, feminine without clichés. Platform-specific sections demonstrate how Instagram captions differ from email copy while maintaining brand essence. Word choice guidelines eliminate guesswork by showing exactly which phrases to avoid and what to use instead.

Real examples bring theory to life. See how one core message adapts across channels without losing impact. Do's and don'ts create clear boundaries that prevent off-brand content before it happens. The consistency checklist becomes a quick reference for writers, designers, and marketers to verify their work aligns with brand standards. Teams using Ellty can update guidelines as the brand evolves, ensure everyone accesses the latest version, and maintain unified messaging that resonates globally. Voice becomes your brand's signature - recognizable, authentic, and impossible to copy.