Template details
Covers press planning, social media strategy, owned media, tone of voice, and launch phases
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About template
Most product launches fail because teams wing the communication part. You announce something, post on social media, maybe send a press release, and then wonder why nobody cares.
This template fixes that by giving you a proper launch plan. Figure out who you're actually talking to, what you want to say, which channels matter, and when to do everything. Basic stuff that somehow gets skipped all the time.
Covers the essentials: audience research, core messaging, press outreach, social media, email campaigns, budgets, and timelines. Not rocket science, just organized thinking about how to tell people your thing exists.
Works for any launch - apps, products, services, company rebrand, whatever. Marketing teams use it to stay sane during crazy launch periods. Startups use it because they don't have launch experience yet.
Team collaboration is straightforward in Ellty. PR person handles media stuff, social manager plans content, marketing director coordinates everything. No more wondering who's doing what or whether the messaging is consistent.
Planning template for executive teams.
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Objectives and measurable results across teams.
What is a communication strategy?
Your plan for telling people about something new you're launching. Who you'll tell, what you'll say, and where you'll say it.
When do I need this?
Before you launch anything - product, service, rebrand, major update. Don't wait until launch day to figure out your messaging.
Do I need to be on every social platform?
Nope. Pick 2-3 where your audience actually hangs out. Better to do a few well than many poorly.
