Nobody actually enjoys strategic planning meetings. Usually it's three hours of arguing about whether you're "customer-centric" or "innovation-driven" while the real problems go unsolved.
This template cuts through that nonsense. It focuses on things you can actually measure and act on - your current numbers, what's happening in your market, who's beating you and why, then what you're going to do differently.
The structure prevents those endless circular discussions. Company overview keeps everyone grounded in reality. Market analysis shows what's actually changing outside your building. Competitor section reveals where you're losing deals. SWOT forces honest conversation about what's working and what isn't.
Works for any size company that needs to figure out their next moves. Startups use it to plan their growth strategy, established companies use it when they need to pivot or double down on what's working.
Your team can split up the work in Ellty instead of sitting in conference rooms all day. Sales knows the competitive landscape, marketing understands market trends, finance has the company numbers. Everyone adds their piece and you actually finish the plan.