Template details
Product launch strategy template features vision, milestones, launch scope, marketing channels, and success metrics for product teams.
Edit, share, and view insights
Easy to customize, share using smart links with analytics, or download as a PDF.
About template
Nobody wants to watch a product launch crash because the team forgot something important. This template prevents those disasters by keeping everyone on the same page.
It walks through everything your stakeholders care about: what you're actually building, who's doing the work, how you'll know if it's working, and when things will happen. Plus how you plan to tell the world about it when you're ready.
Works for any product launch situation - pitching to your CEO, updating investors, or just making sure your team isn't missing anything obvious. The format makes sense whether this is your first product or your fifteenth.
The real value comes from having dates and numbers written down somewhere. Too many launches fail because everyone assumed someone else was handling the important stuff. This makes sure nothing falls through the cracks.
Building it in Ellty is straightforward. Your product team fills in the technical stuff, marketing handles the announcement plan, and whoever's running the show reviews everything. No endless meetings about who's responsible for what.
Planning template for executive teams.
UX agency template for client meetings and proposals.
GTM strategy template for new products.
Business competitor research deck.
Objectives and measurable results across teams.
Tone guidelines for brand consistency.
What is a product launch template?
It's your playbook for not screwing up when you release something new. Shows what you're launching, when, and how you'll measure if it worked.
When do I actually need this?
Before you launch anything - new product, major feature, whatever. Don't wait until launch week to figure out your plan.
