Competitor Analysis

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Full competitor research toolkit with positioning matrices and comparison tables.

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Easy to customize, share using smart links with analytics, or download as a PDF.

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About template

Lost a deal because you didn't see a competitor's move coming? Look, tracking your competition shouldn't mean starting from scratch every quarter. This template gives you the complete framework for competitive intelligence: market sizing with TAM/SAM/SOM breakdowns, Porter's Five Forces analysis, visual positioning maps, plus detailed competitor portraits that actually tell a story.

You get 12 slides covering everything from market overview and target audience to competitor revenue tracking and side-by-side comparison tables. Here's what matters - drop in your industry data and you've got executive-ready analysis in under an hour. Basically, it's the difference between guessing at competitor moves and having real intelligence. The result? You spot threats early, find market gaps faster, and position your business where competitors can't follow.

Built in Ellty, this template includes real-time collaboration for team updates, view tracking to see which competitive insights resonate most, and instant sharing for quick stakeholder alignment.

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Disclaimer
The materials provided are meant to serve as a helpful starting point for users. However, using a template is not a substitute for legal advice from a qualified attorney, and the content of these materials should not be considered legal advice. Since laws vary by jurisdiction and may be applied differently based on your location or situation, it's important to consult a lawyer before relying on the information here. Ellty does not guarantee the legal enforceability or effectiveness of any templates or the documents created from them.
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