UX Design Strategy

Template details

Design agency pitch template covering your process, team expertise, user research findings, and real client success stories.

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About template

Most UX presentations sound like they were written by robots. This one doesn't.

It's designed for designers who need to explain what they do to clients who don't speak design. Instead of talking about "user journeys" and "information architecture," it focuses on what business people understand: problems, solutions, timelines, and results.

The flow makes sense. Start with what's broken on their website or app. Show them your process for fixing it. Give them real examples of improvements you've made for other clients. End with clear next steps and what it'll cost.

Works whether you're a solo freelancer or running a design agency. Clients see exactly what they're getting and why it matters to their bottom line. No mystery, no confusion, just straightforward information.

Building this stuff is actually fun in Ellty. Your researchers can drop in user data, designers add their case studies, and whoever handles sales can adjust the pricing. Nobody's waiting around for someone else to finish their part.

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Frequently Asked Questions

It's basically figuring out why users hate your website and making a plan to fix it. Strategy comes before the actual design work.

Because clients don't automatically understand what UX designers do. This helps you explain it without sounding like you're speaking another language.

When you're pitching UX work to potential clients. After they've shown interest but before they've committed to working with you.

Disclaimer
The materials provided are meant to serve as a helpful starting point for users. However, using a template is not a substitute for legal advice from a qualified attorney, and the content of these materials should not be considered legal advice. Since laws vary by jurisdiction and may be applied differently based on your location or situation, it's important to consult a lawyer before relying on the information here. Ellty does not guarantee the legal enforceability or effectiveness of any templates or the documents created from them.
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