Creative briefs form the foundation of successful marketing campaigns. This comprehensive presentation template structures all essential elements needed to align teams, secure approvals, and guide campaign execution from concept to completion.
The framework begins with brand positioning and target audience profiling, helping teams articulate who they're reaching and why. Pain point analysis sections ensure campaigns address real market needs, while creative asset planning slides organize channel strategies across platforms. Key messaging frameworks maintain consistency across touchpoints, and timeline sections break projects into manageable phases with clear deliverables.
Teams can collaborate in Ellty by editing together, leaving feedback, and tracking when stakeholders view the brief. The template includes success metrics planning, helping you set clear goals for engagement, traffic, and lead generation upfront. Use it for agency briefings, team alignment meetings, or executive presentations. Each section connects to create a complete campaign story that gets everyone on the same page before creative work begins.