Restaurant tech got hit hard in 2022-2023. Ghost kitchen valuations crashed, delivery platforms cut headcount, and investors got skeptical of "Uber for X" pitches. But POS systems, kitchen automation, and B2B ordering platforms kept raising money. If you're building restaurant tech, you need investors who understand unit economics in food service and won't freak out about thin margins.
Andreessen Horowitz: Led Toast's Series F at $4.9B valuation before their IPO, still backs restaurant infrastructure
Bessemer Venture Partners: Early investor in Toast and Restaurant365, focuses on vertical SaaS for hospitality
Base10 Partners: Backed Chowly's $20M Series B in 2023, targets restaurant middleware and integration platforms
Craft Ventures: Invested in Owner.com's $27M Series A for restaurant management software
DST Global: Late-stage investor in DoorDash and Deliverect, writes big checks for proven models
Fin Capital: Led MarginEdge's Series C, specializes in fintech for restaurants
HighSage Ventures: Backed MarketMan's $30M Series C for inventory management
Insight Partners: Growth investor in Lightspeed and Olo, focuses on established revenue
Left Lane Capital: Series B investor in Lunchbox for online ordering platforms
Menlo Ventures: Early backer of Uber and now focuses on restaurant logistics tech
NYCA Partners: Invested in Toast's payments infrastructure, targets fintech angles
Primary Venture Partners: Seed investor in Snackpass, backs consumer-facing restaurant apps
QED Investors: Fintech specialist that backed Toast and focuses on embedded payments
Redpoint Ventures: Series A investor in Olo before IPO, targets order management systems
Sapphire Ventures: Growth stage investor in TouchBistro and restaurant enterprise software
Tiger Global: Multi-stage investor in DoorDash and Slice, writes checks from seed to Series C
Uncork Capital: Seed investor in Postmates and early-stage restaurant marketplaces
Union Square Ventures: Backed OpenTable and Stripe, focuses on platform infrastructure
Find investors who've backed companies through restaurant churn cycles. Most restaurant tech startups die because they underestimate sales cycles and customer acquisition costs. Ask portfolio companies if their investor understood why a 6-month implementation timeline was normal or if they panicked about slow growth.
Check if they've funded B2B restaurant tech before. Consumer delivery apps operate completely differently from POS systems or kitchen management software. Series A investors often don't understand why enterprise deals take 90+ days and why you can't just charge SaaS prices. Many still believe everything can be priced like venture capital SaaS when the economics are completely different.
Look at whether their portfolio companies actually retained restaurant clients past year two. High churn is normal in food service, but 60%+ annual churn means the product didn't work. Dead portfolio companies are a red flag, especially if founders hid behind compliance excuses they never supported with clear GDPR principles.
Make sure they understand restaurant economics. If an investor expects SaaS margins from hardware-enabled solutions, that's a problem. Use Ellty to share your deck with trackable links. You'll see who actually opens your financial projections.
Ask what operational support they provide during restaurant pilots. Generic "we have a great network" answers are useless. You need intros to franchise groups and operator networks, not advisors who only talk about screenshot protection instead of pipeline-building.
Research recent deals on Pitchbook or check restaurant tech LinkedIn posts. Seed funds won't lead your Series B, no matter how good your margins are. Most restaurant tech Series A checks are $8-15M, so don't pitch growth equity firms at seed stage.
Show unit economics in your pitch. Most investors are tired of GMV slides without take rates and actual revenue. If you're a marketplace, explain why restaurants won't churn after six months. If you sell software, explain implementation costs and support needs - transparency that mirrors safe document sharing.
Upload to Ellty and send trackable links. Monitor which pages investors spend time on. If they skip your go-to-market slides, that's useful information. Most investors will spend time on customer acquisition costs and lifetime value math.
Message portfolio founders on LinkedIn and ask about response times and actual value-add. Most will be honest about whether their investor helped with restaurant partnerships or just showed up to board meetings.
ICR Conference and RFDC are where restaurant tech deals actually happen. Skip the generic startup conferences. Restaurant-specific events have actual operators and investors who understand the space.
Connect with partners on LinkedIn after you've been introduced. Cold DMs rarely work for restaurant tech because everyone's pitching investors right now. Warm intros from restaurant operators or other founders matter more than clever email subject lines.
Set up an Ellty data room with your financial model, cap table, and sample restaurant contracts before they ask. It speeds up the process when investors want to see your pricing structure and margin breakdowns.
Lead with your restaurant retention rates. Don't waste 20 minutes on TAM slides about how many restaurants exist. Show which chains or groups are using your product and whether they're expanding deployments.
Restaurant tech funding dropped 40% in 2023 but stabilized in 2024-2025. Investors are backing proven models with clear unit economics. Labor shortage problems aren't going away, so automation and efficiency tools keep getting funded.
POS modernization and kitchen automation are getting most of the capital. Ghost kitchens and delivery aggregators aren't sexy anymore. If you're building restaurant tech, focus on saving operators money or reducing labor costs.
Andreessen Horowitz backed Toast early and understands restaurant software scaling challenges. They write big checks but expect fast growth.
Bessemer was early on Toast and Restaurant365, they know vertical SaaS for hospitality. They're patient with long sales cycles.
Base10 backed Chowly for restaurant integrations and focuses on infrastructure that connects different platforms. They understand middleware problems.
Craft invested in Owner.com for restaurant management and backs operational efficiency tools. They like B2B models with recurring revenue.
DST writes large growth checks for proven restaurant platforms. They backed DoorDash and Deliverect at scale.
Fin led MarginEdge's Series C and specializes in fintech for restaurants. They understand payments and financial operations.
HighSage backed MarketMan for inventory management and focuses on restaurant operations software. They're comfortable with hardware-software hybrid models.
Insight invested in Lightspeed and Olo at growth stage. They want established revenue and clear path to profitability.
Left Lane backed Lunchbox for online ordering and focuses on consumer-facing restaurant platforms. They like direct ordering solutions.
Menlo backed Uber early and now invests in restaurant logistics and delivery infrastructure. They understand marketplace dynamics.
NYCA invested in Toast's payments infrastructure and targets fintech angles in restaurant tech. They focus on embedded payments.
Primary invested in Snackpass at seed and backs consumer-facing restaurant apps. They like mobile-first ordering experiences.
QED backed Toast early for payments and focuses on embedded financial services in restaurant tech. They understand take rates.
Redpoint invested in Olo's Series A before their IPO. They target order management systems with strong retention.
Sapphire backs growth-stage restaurant enterprise software like TouchBistro. They want proven sales motion and expansion revenue.
Tiger invests across stages from seed to Series C in restaurant platforms. They backed DoorDash and Slice with follow-on rounds.
Uncork was seed investor in Postmates and backs early-stage restaurant marketplaces. They're comfortable with consumer acquisition experiments.
Union Square backed OpenTable and focuses on restaurant platform infrastructure. They like network effects and marketplace models.
These 18 investors closed restaurant tech deals from 2023 to 2025. Before you start reaching out, set up proper tracking.
Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your unit economics. Most founders are surprised to learn investors skip their market size slides but spend 5+ minutes on customer retention data and implementation costs.
When investors ask for more materials, share an Ellty data room instead of messy email threads. Your cap table, financial model, and sample restaurant contracts in one secure place with view analytics. You'll know if they actually reviewed your restaurant partnerships or just skimmed the deck.
How do I know if an investor is still active in restaurant tech?
Check their portfolio page for deals in the last 18 months. If their most recent restaurant investment was pre-2023, they've probably moved on to other sectors.
Should I pitch B2B or B2C restaurant investors?
Different investors entirely. Consumer delivery investors won't understand enterprise software sales cycles. B2B POS investors won't care about viral growth metrics.
What's the typical Series A check size for restaurant tech?
$8-15M for B2B SaaS, $15-25M for marketplace platforms. Anything requiring hardware deployment costs more to scale.
How many restaurants do I need before raising Series A?
50-100 paying locations for B2B software, much higher GMV requirements for marketplaces. Investors want to see retention data over 12+ months.
When should I set up a data room for restaurant tech investors?
Before your first investor meeting. Use Ellty to organize your financial model, cap table, restaurant contracts, and retention cohorts. Investors will ask for this within 48 hours anyway.
Do investors actually care about which pages they view in my deck?
Yes. If they skip your go-to-market slides, they don't believe your sales motion. If they spend 10 minutes on financials, they're interested but skeptical of your margins.