No-code investors: 18 Venture Firms Investing in the Future of Visual Development

No-code tools went from niche workflow automation to proper software platforms. Investors who passed on early-stage visual builders in 2020 are now writing checks for Series B rounds. The market split into two camps: investors funding horizontal platforms like Zapier competitors, and those backing vertical-specific builders for industries like insurance or logistics. You need to know which camp you're pitching to.

Quick list

Finding investors who actually understand no-code

Experience: Find investors who've backed companies through the transition from workflow automation to full platforms. Most early-stage VCs still think no-code is just about replacing spreadsheets.

Network: Check if they can intro you to enterprise buyers at companies actually using no-code tools. That matters more than connections to other VCs.

Alignment: Series A investors often don't understand Series B platform expansion needs. They'll push for feature velocity when you need to build proper developer tools.

Track record: Look at whether their no-code portfolio companies reached product-market fit or pivoted to low-code. Dead workflow automation startups are a red flag. Use Ellty to share your deck with trackable links. You'll see who actually opens your technical architecture slides.

Value-add: Ask what operational support they provide during enterprise sales cycles. Generic "we have a great network" answers are useless. Most VCs who claim no-code expertise backed one form builder in 2019 and haven't followed the market since.

Getting meetings with no-code investors

• Identify potential investors: Research recent deals on Pitchbook or Crunchbase and filter by 2024-2025 investments. Seed funds won't lead your Series B, no matter how strong your usage metrics are.
• Craft a compelling pitch: Show DAU growth and enterprise conversion rates in your pitch. Most investors are tired of "democratizing development" claims without actual developer adoption metrics.
• Share your pitch deck: Upload to Ellty and send trackable links. Monitor which pages investors spend time on - if they skip your API documentation slides, that's useful information.
• Utilize your network: Message portfolio founders on LinkedIn and ask about response times and actual value-add during platform pivots. Most will be honest about which investors actually helped.
• Attend networking events: SaaStr Annual and Web Summit are where no-code deals actually happen. Skip the small local startup events, and always be mindful of document sharing mistakes when referencing customer data in presentations.
• Engage on online platforms: Connect with partners on LinkedIn after you've been introduced by a mutual contact. Cold DMs rarely work unless you have exceptional traction.
• Organize due diligence: Set up an Ellty data room with your technical architecture docs and enterprise contracts before they ask. To secure sensitive materials, consider protecting your pitch deck. This speeds up the process when investors want to dig into your API strategy.
• Set up introductory meetings: Lead with your enterprise adoption numbers. Don't waste 20 minutes on total addressable market slides they've seen 100 times.

Why no-code investing shifted in 2025

The market matured past simple workflow automation. Investors now distinguish between horizontal platforms competing with Microsoft Power Apps and vertical-specific builders solving industry problems. Series B+ rounds hit record highs in Q1 2025 as enterprises deployed no-code tools beyond IT departments. The AI integration wave pushed valuations higher - investors want to see how your platform handles AI-generated components and agent workflows. Companies that can't explain their technical moat beyond "visual interface" struggle to raise.

18 top no-code investors

1. Index Ventures

Index led platform investments from seed through IPO and understands the transition from workflow tool to development platform.

• Recent Deals: Airtable Series F ($11B valuation, Q1 2024), Plus ($10M Series A, September 2025)
• LinkedIn: Danny Rimer
• Sector Focus: workflow automation, visual development, database platforms, API tools
• Stage Focus: Series A, Series B, Series C
• Location: London, UK / San Francisco, USA
• Website: indexventures.com

2. Accel

Accel backed automation platforms through IPO and actively funds process intelligence and RPA startups.

• Recent Deals: UiPath (IPO 2021, continued support), Celonis ($1B Series D, 2021), workflow automation deals in Q3 2025
• LinkedIn: Andrei Brasoveanu
• Sector Focus: robotic process automation, workflow automation, enterprise no-code, AI agents
• Stage Focus: Series B, Series C, Growth
• Location: Palo Alto, USA / London, UK
• Website: accel.com

3. Sequoia Capital

Early Zapier backer who understands API integration economics and workflow automation unit economics.

• Recent Deals: Zapier (various rounds 2016-2023), integration platform investments in 2025
• LinkedIn: Roelof Botha
• Sector Focus: API platforms, integration tools, workflow automation, iPaaS
• Stage Focus: Seed, Series A, Series B, Growth
• Location: Menlo Park, USA
• Website: sequoiacap.com

4. Bessemer Venture Partners

Backed visual design platforms through growth stages and understands product-led growth in creative tools.

• Recent Deals: Canva (multiple rounds, $40B+ valuation), design tool investments throughout 2025
• LinkedIn: Elliott Robinson
• Sector Focus: visual design, creative automation, workflow tools, collaborative platforms
• Stage Focus: Series B, Series C, Growth
• Location: New York, USA / Menlo Park, USA
• Website: bvp.com

5. Insight Partners

Growth equity focus on profitable workflow platforms with proven enterprise traction.

• Recent Deals: Monday.com (multiple rounds, IPO 2021), workflow SaaS investments in 2025
• LinkedIn: Jeff Horing
• Sector Focus: workflow management, project management, enterprise automation, SaaS platforms
• Stage Focus: Series C, Growth, Pre-IPO
• Location: New York, USA
• Website: insightpartners.com

6. Tiger Global

Moves fast on internal tool builders with strong developer adoption and usage metrics.

• Recent Deals: Retool ($150M Series C, 2024), internal tool platform investments in 2025
• LinkedIn: Scott Shleifer
• Sector Focus: internal tools, admin panels, developer tools, database interfaces
• Stage Focus: Series B, Series C, Growth
• Location: New York, USA
• Website: tigerglobal.com

7. Felicis

Early-stage focus on visual builders with product-led growth and strong founder-market fit.

• Recent Deals: Webflow ($120M Series C, 2023), visual website builder investments in 2025
• LinkedIn: Aydin Senkut
• Sector Focus: website builders, visual development, CMS platforms, design tools
• Stage Focus: Seed, Series A, Series B
• Location: Menlo Park, USA
• Website: felicis.com

8. Kleiner Perkins

Design tool heritage from Figma investment, now backing design-to-code automation platforms.

• Recent Deals: Figma (early investor, acquired by Adobe 2022 for $20B), design-to-code tools in 2025
• LinkedIn: Mamoon Hamid
• Sector Focus: design tools, prototyping, design-to-code, developer handoff
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: kleinerperkins.com

9. General Catalyst

Backs database-as-interface platforms and understands the Notion-style collaboration market.

• Recent Deals: Notion ($10B valuation, 2023), database platform investments in 2025
• LinkedIn: Hemant Taneja
• Sector Focus: collaboration platforms, database tools, knowledge management, workspace tools
• Stage Focus: Series A, Series B, Series C
• Location: Cambridge, USA / San Francisco, USA
• Website: generalcatalyst.com

10. Craft Ventures

Focuses on workflow automation for HR and operations with proven ROI metrics.

• Recent Deals: Deel ($12B valuation, 2024), HR automation platform investments in 2025
• LinkedIn: David Sacks
• Sector Focus: HR automation, operations tools, workflow platforms, compliance automation
• Stage Focus: Series A, Series B, Series C
• Location: San Francisco, USA
• Website: craftventures.com

11. Point Nine Capital

European SaaS focus with expertise in form builders and data collection platforms.

• Recent Deals: Typeform (multiple rounds), data collection tool investments through 2025
• LinkedIn: Christoph Janz
• Sector Focus: form builders, surveys, data collection, workflow automation
• Stage Focus: Seed, Series A, Series B
• Location: Berlin, Germany
• Website: pointninecap.com

12. Unusual Ventures

Early-stage specialist in vertical no-code tools for logistics, healthcare, and field services.

• Recent Deals: Vertical no-code platforms for logistics ($8M Series A, Q2 2025), healthcare workflow tools
• LinkedIn: John Vrionis
• Sector Focus: vertical SaaS, industry-specific automation, logistics tools, healthcare workflows
• Stage Focus: Seed, Series A
• Location: Menlo Park, USA
• Website: unusual.vc

13. NFX

Network effects focus on community platforms and creator economy no-code tools.

• Recent Deals: Community platform builders, creator tool investments in 2025
• LinkedIn: James Currier
• Sector Focus: community platforms, creator tools, social commerce builders, membership platforms
• Stage Focus: Seed, Series A
• Location: San Francisco, USA
• Website: nfx.com

14. Balderton Capital

European leader in CMS and content platform investments with strong enterprise relationships.

• Recent Deals: Contentful ($175M Series F, 2021), headless CMS investments in 2025
• LinkedIn: Suranga Chandratillake
• Sector Focus: CMS platforms, content management, headless architecture, digital experience
• Stage Focus: Series A, Series B, Series C
• Location: London, UK
• Website: balderton.com

15. FirstMark Capital

Backs visual collaboration tools and design platforms with strong product-led growth.

• Recent Deals: Pinterest (early investor), visual collaboration tool investments in 2025
• LinkedIn: Rick Heitzmann
• Sector Focus: visual collaboration, design tools, creative platforms, workflow automation
• Stage Focus: Series A, Series B
• Location: New York, USA
• Website: firstmarkcap.com

16. Lightspeed Venture Partners

Internal tool focus with recent investments in API-first platforms and developer tools.

• Recent Deals: Internal tool builders, API platform investments in Q4 2025
• LinkedIn: Ravi Mhatre
• Sector Focus: developer tools, API platforms, internal tools, database interfaces
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: lsvp.com

17. GGV Capital

Cross-border investor backing automation platforms for manufacturing and supply chain operations.

• Recent Deals: Supply chain automation tools, manufacturing workflow platforms in 2025
• LinkedIn: Hans Tung
• Sector Focus: supply chain automation, manufacturing tools, operations platforms, IoT integration
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA / Shanghai, China
• Website: ggvc.com

18. SignalFire

Data-driven approach to sourcing workflow automation deals across multiple verticals.

• Recent Deals: Vertical workflow automation platforms across industries in 2025
• LinkedIn: Chris Farmer
• Sector Focus: workflow automation, vertical SaaS, AI automation, process intelligence
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, USA
• Website: signalfire.com

Start tracking your investor outreach

These 18 investors closed no-code deals from 2023 to November 2025. Before you start reaching out, set up proper tracking.

Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your technical architecture. Most founders are surprised to learn investors skip their market size slides but spend 5+ minutes on API documentation and enterprise deployment sections.

When investors ask for more materials, share an Ellty data room instead of messy email threads. Your technical specs, customer contracts, and integration documentation in one secure place with view analytics. You'll know if they're actually reviewing your materials or just collecting decks.

Common questions

How do I know if an investor is still active in no-code?

Check Pitchbook or Crunchbase for deals in the last 12 months. If their last no-code investment was in 2021, they've probably moved on to AI agents or vertical SaaS.

Should I pitch horizontal platform investors if I'm building vertical-specific tools?

No. Horizontal platform investors don't understand industry-specific workflows. Find investors who've backed vertical SaaS in your target industry instead.

What's the difference between seed and Series A no-code investors?

Seed investors want to see product-market fit with early adopters. Series A investors need enterprise contracts and proven sales motion. Don't pitch Series A metrics to seed funds.

How many no-code investors should I reach out to?

Start with 20-30 that match your stage and focus area. Track engagement with Ellty so you know who's actually interested versus collecting decks.

When should I set up a data room?

Before first meetings with Series A+ investors. They'll ask for technical architecture docs and customer contracts within 48 hours if they're interested.

Do investors actually look at workflow diagrams in pitch decks?

Yes, especially for no-code platforms. Use Ellty analytics to see which technical slides get attention. If they skip your architecture section, they probably don't understand the technical complexity.