New York raised $42.8B across 1,850+ deals in 2025. Manhattan took $38B, mostly fintech and enterprise software. Brooklyn grabbed $2.3B in consumer and media tech. Buffalo, Albany, and Rochester split the rest. This is the second-largest startup ecosystem in the US. It's also the most competitive and relationship-driven market you'll face.
Union Square Ventures (NYC): Backed Coinbase early, still leading NYC fintech and crypto rounds
Lerer Hippeau (NYC): Led Allbirds Series A, most active NYC seed investor for consumer
Greycroft (NYC): Series A in Venmo before PayPal acquisition, bicoastal but NYC-focused
FirstMark Capital (NYC): Early investor in Pinterest and Shopify, backing NYC B2B companies
RRE Ventures (NYC): Series A in Business Insider and Namely, NYC enterprise specialist
Bessemer Venture Partners (NYC): Shopify's first institutional investor, maintains strong NYC presence
Insight Partners (NYC): $90B AUM, leads growth rounds in NYC's biggest enterprise companies
General Catalyst (NYC): Backed Stripe and Airbnb, expanded NYC office significantly
Thrive Capital (NYC): Led Oscar Health and Stripe rounds, Manhattan's growth stage leader
Tiger Global (NYC): Wrote massive checks in 2020-2021, now more selective but still active
Founder Collective (NYC): Seed checks into Uber and PillPack, NYC and Boston offices
BoxGroup (NYC): Pre-seed specialist that backed Warby Parker and Harry's
Primary Venture Partners (NYC): Brooklyn-based backing local consumer and media companies
Female Founders Fund (NYC): Women-led companies including Rockets of Awesome and The Wing
Brooklyn Bridge Ventures (Brooklyn): Seed-only fund exclusively backing NYC companies
NextGen Venture Partners (NYC): Growth equity in NYC B2B SaaS and fintech
StartUp NY (Upstate): State-backed fund for Buffalo, Albany, Rochester, Syracuse startups
Buffalo Venture Capital Fund (Buffalo): Only fund focused exclusively on Buffalo ecosystem
NYU Innovation Venture Fund (NYC): Backs NYU spinouts and NYC university-connected founders
Columbia Venture Community (NYC): Columbia alumni network that invests in university founders
Contour Venture Partners (NYC): Seed and Series A in NYC B2B software companies
Two Sigma Ventures (NYC): Quantitative hedge fund's venture arm backing data companies
New York closed 1,850+ deals in 2025 worth $42.8B. Manhattan dominates with $38B focused on fintech, enterprise SaaS, and adtech. Average seed is $3.2M, Series A is $15M. Those numbers match or exceed SF.
New York investors expect you to have revenue before seed rounds. Pre-revenue consumer companies get funded only if you're a repeat founder or have exceptional traction. B2B companies need LOIs or paid pilots. The bar is higher here than anywhere except maybe London.
Competition is brutal. You're competing against founders from Goldman, McKinsey, and Google. Your credentials matter more in NYC than SF. Investors check your background, your university, your previous companies. Domain expertise isn't optional here.
Sector specialization: NYC investors are more specialized than SF funds. Union Square Ventures does fintech and marketplaces. Lerer Hippeau focuses on consumer. FirstMark backs enterprise. Don't pitch consumer to enterprise investors. They'll pass immediately. Using a secure file-sharing setup helps prevent your sensitive financials from being forwarded around casually.
Geographic expectations: Manhattan investors expect you based in NYC. Some tolerate Brooklyn or Queens. Very few back founders in Buffalo or Albany unless you're university-connected. If you're upstate, target StartUp NY or regional funds first.
Check sizes: NYC seed rounds are $2-4M. Series A is $10-20M. Series B is $25-50M. All higher than most markets. Make sure investors can write checks that match your raise size. Many seed funds can't participate in A rounds. Strong security practices matter early, especially when your deck includes financials or customer data.
Relationship requirements: NYC is the most relationship-driven market in the US. Cold emails fail 95% of the time. You need warm intros from portfolio founders or other investors. Start building relationships 6-9 months before you need capital.
Communication expectations: Use Ellty with trackable links when you finally get deck requests. NYC investors review decks within 24-48 hours if interested. If you don't hear back in 3 days, they've passed. You'll see exactly how long they spent on your deck and which sections they actually read.
Follow-on capacity: Most NYC seed funds have Series A capacity. Many lead A rounds. Ask about their follow-on strategy explicitly. NYC has deeper capital pools than any market except SF. You won't need to leave for later rounds. Many founders still rely on simple methods like password-protecting a PPT before sending it out.
Research recent deals obsessively: Filter Crunchbase for NYC companies funded in the last 6 months. See which funds are actually writing checks, not just claiming they're active. NYC has 200+ funds but only 40-50 are consistently active.
Leverage NYC accelerators: Techstars NYC, ERA, and Barclays Accelerator place well with NYC investors. Y Combinator also works but isn't NYC-specific. NYC investors respect these programs more than random accelerators.
Build relationships before fundraising: Attend events where investors actually show up. AlleyWatch events, NYU and Columbia startup gatherings, and First Round's event series. Don't pitch at events. Just meet people. Follow up later when you're raising.
Share your deck strategically: Upload to Ellty and create unique links for each NYC investor. Manhattan enterprise investors focus heavily on go-to-market and unit economics. Brooklyn consumer investors spend more time on brand and community. You'll see these patterns in view analytics.
Attend investor-dense events: TechCrunch Disrupt NYC, Collision Conference, and NYC Tech Week in June. These aren't networking events. They're where deals actually happen. Have your pitch tight and your data room ready.
Connect with portfolio founders first: Message founders at target investors' portfolio companies. NYC founders are surprisingly helpful about investor feedback. They'll tell you which partners respond and which never reply. This saves months.
Organize diligence materials early: Set up an Ellty data room before you start reaching out. NYC investors move fast once interested. They want your financial model, cap table, and key customer contracts within 48 hours of first meeting. Have everything ready.
Understand NYC's compressed timeline: NYC deals close in 4-8 weeks once you have a lead. That's faster than most markets but only if you're organized. Investors expect you to move at their pace. Saying you need more time signals you're not serious.
NYC investors strongly prefer B2B over consumer. They want clear revenue models and proven unit economics. Consumer companies need massive traction. Pre-revenue B2B needs enterprise LOIs from recognizable brands.
Manhattan rent and talent costs are 60-80% higher than other markets. Your burn rate will shock investors used to Austin or Miami numbers. Be ready to justify NYC presence. "We like the city" isn't enough. You need specific talent, customers, or ecosystem advantages.
NYC has the deepest fintech ecosystem in the US. If you're building fintech, raise here. Investors understand regulatory complexity, banking partnerships, and go-to-market better than SF. The same applies to adtech and media companies.
Upstate New York (Buffalo, Rochester, Albany) is completely separate from NYC. StartUp NY offers tax incentives for companies near SUNY campuses. These programs work but require patience. Upstate rounds are 50-70% smaller than NYC rounds.
NYC's most prestigious early-stage fund with a 20-year track record backing networks and marketplaces.
NYC's most active seed investor for consumer companies with 300+ portfolio investments.
Bicoastal fund that's backed some of NYC's biggest consumer and fintech exits.
Early-stage NYC fund that backed Pinterest and Shopify before they were obvious wins.
NYC enterprise specialist that's been backing B2B software companies since 1994.
Historic firm that backed Shopify first and maintains strong NYC presence for enterprise deals.
$90B AUM growth equity powerhouse that leads late-stage rounds in NYC's biggest companies.
Expanded NYC office significantly and backs both enterprise and consumer companies.
NYC's dominant growth-stage investor led by Josh Kushner with massive fund sizes.
Wrote enormous checks in 2020-2021, pulled back significantly, but still active in growth rounds.
Seed fund with offices in both NYC and Boston backing exceptional founding teams early.
Pre-seed and seed specialist that backed Warby Parker, Harry's, and Ramp exceptionally early.
Brooklyn-based fund backing consumer, media, and community-driven companies.
NYC fund exclusively backing women-led companies with strong track record.
Seed-only fund exclusively backing NYC-based companies, won't invest outside the city.
Growth equity fund focused on B2B SaaS and fintech companies scaling revenue.
State-backed initiative offering tax incentives for companies near SUNY campuses statewide.
Only fund focused exclusively on Buffalo's growing tech ecosystem.
Backs NYU spinouts and NYC university-connected founders with patient capital.
Columbia alumni network investing in university-connected founders across industries.
Seed and Series A focused on NYC B2B software with hands-on approach.
Quantitative hedge fund's venture arm backing data-driven companies in NYC.
These 22 investors closed 1,200+ NYC deals in 2025-2026. Before you start requesting intros to Manhattan funds or emailing Brooklyn investors, set up proper tracking.
Upload your deck to Ellty and create a unique link for each New York investor. You'll see exactly which slides Union Square Ventures reviews versus what Lerer Hippeau focuses on. NYC investors typically spend 5-8 minutes on decks if they're interested. Under 2 minutes means they passed.
When NYC investors request financial models or customer data, share an Ellty data room instead of sending scattered Google Drive links. Your cap table, unit economics, and key contracts in one secure place with view tracking. NYC investors expect immediate access to diligence materials. Being organized signals you can operate at NYC pace.
Do I need to be based in New York to raise from New York investors?
For Manhattan investors, yes. They expect you in NYC or willing to relocate immediately. Brooklyn funds are slightly more flexible. Upstate investors only back local founders. Remote won't work with top-tier NYC funds. They want to grab coffee regularly.
How does New York compare to San Francisco for fundraising?
NYC and SF are the only truly comparable markets. NYC round sizes match SF. But NYC investors focus more on revenue and unit economics. SF tolerates higher burn and longer paths to monetization. NYC is more risk-averse and domain expertise matters more.
What's the average seed round size in New York?
$3.2M in Manhattan. $2.1M in Brooklyn. $1.5M upstate in Buffalo and Albany. Pre-seed is $800K-$1.5M in NYC. Series A averages $15M. These are 2025-2026 numbers and higher than most US markets except SF.
Should I raise locally or go straight to SF or NYC?
If you're anywhere in the US and building fintech, adtech, or media companies, raise in NYC. For enterprise SaaS, both markets work. For deep tech or climate, SF is better. Consumer can work in either city but NYC investors expect revenue earlier.
Do New York investors expect in-person meetings?
Absolutely. Plan for 3-5 in-person meetings minimum. NYC investors won't commit over video calls. They want to meet you at their office, grab coffee in their neighborhood, and see how you handle yourself. Budget significant travel time if you're remote.
What industries get funded most in New York?
Fintech dominates at 35% of deal volume. Enterprise SaaS is 25%. Consumer and DTC is 15%. Healthcare and biotech is 12%. Media and adtech is 8%. Everything else splits the remaining 5%. Avoid pitching climate or hardware to NYC investors unless they explicitly focus on it.
How long does it take to close a round in New York?
4-8 weeks once you have a lead investor. That's among the fastest in the US. But getting to that lead takes 3-6 months of relationship building. NYC investors move fast once they decide but won't take first meetings without warm intros. Factor in relationship-building time.