The collaboration software market is crowded. Investors who backed Slack, Notion, and Zoom aren't looking for another chat app or video conferencing tool. They're looking for async-first communication, AI-native workflows, or vertical-specific collaboration that solves problems Slack can't. Here's who's actually writing checks for collaboration startups in 2025.
Accel: Led Slack's Series C at $250M valuation before $27.7B Salesforce acquisition
Index Ventures: Backed Figma from Series A through $20B Adobe acquisition attempt
Benchmark: Led Asana's Series B and held through IPO at $5.5B valuation
Andreessen Horowitz: Backed Notion through multiple rounds before $10B valuation
Sequoia Capital: Led Zoom's Series B and held through IPO, now at $20B+ market cap
Greylock Partners: Invested in Workday, Dropbox, and multiple workplace collaboration tools
Bessemer Venture Partners: Backed Shopify, Canva, and dozens of B2B collaboration companies
GGV Capital: Led Slack's Series D and invests heavily in collaboration across US and Asia
Spark Capital: Early investor in Slack, Twitter, and communication infrastructure
Kleiner Perkins: Backed Figma, Slack, and Zoom through early to late stages
First Round Capital: Seed investor in Notion, Looker, and early-stage workplace tools
Lightspeed Venture Partners: Backed Miro, Affirm, and dozens of B2B productivity companies
Tiger Global: Growth investor in collaboration tools scaling past $50M ARR
Insight Partners: Late-stage investor in Twitter, Shopify, and scaling collaboration platforms
Coatue Management: Growth equity in fast-scaling collaboration and productivity software
Thrive Capital: Backed GitHub, Oscar Health, and developer collaboration tools
Battery Ventures: B2B software specialist backing collaboration tools from seed to growth
NEA: Backed Databricks, Cloudflare, and enterprise collaboration infrastructure
General Catalyst: Invested in Snap, Stripe, and communication platform companies
CRV: Early investor in Twitter, Zendesk, and customer collaboration platforms
Market understanding: Find investors who know the difference between horizontal collaboration tools and vertical-specific workflow software. Consumer-focused VCs often don't understand enterprise sales cycles or why IT departments block new tools. Ask their portfolio companies whether they helped navigate security reviews and enterprise procurement.
Distribution expertise: Your investor should understand how collaboration tools actually spread. Ask if they've helped companies build PLG motion or shift from bottoms-up to top-down sales. Generic B2B investors won't understand viral loops or how to monetize free users effectively.
Competitive landscape: Make sure they know which collaboration battles are already lost. Investors who think you can compete with Slack on general team chat don't understand the market. Use Ellty to share your trackable pitch deck. You'll see who actually opens your competitive analysis and differentiation slides.
Exit expectations: Check their portfolio for collaboration exits, not just ongoing investments. Dead collaboration companies that couldn't find PMF are common - look for funds that understood when to pivot or shut down.
Network access: Ask if they can intro you to design partners at Fortune 500 companies or procurement teams at mid-market companies. Cold outbound rarely works for collaboration tools—you need warm intros and investor outreach strategies to teams that will actually test your product. Most collaboration deals happen through existing relationships, not demo requests.
Research recent investments: Look up deals on Pitchbook or Crunchbase. Consumer social investors won't back enterprise collaboration. Async-first investors think differently than real-time communication investors. Don't pitch growth equity if you're pre-revenue.
Show real usage metrics: Lead with DAU/MAU, retention curves, and NPS from actual users. Most investors are tired of TAM slides without proof that teams will actually switch from Slack or adopt a new tool. If you're early, show pilot data with weekly active users and specific workflow improvements. Consider sending your large files securely to maintain control over confidential materials.
Track engagement by section: Upload to Ellty and send trackable links. Monitor which pages investors spend time on - if they skip your product roadmap but study your go-to-market slides, they care more about distribution than features.
Get user references: Message users of portfolio companies on LinkedIn and ask about their actual experience. Most collaboration tools have strong opinions from users about what works and what's frustrating.
Target industry events: SaaStr Annual, SaaS Connect, and B2B SaaS conferences are where collaboration deals happen. Skip generic startup meetups.
Use LinkedIn strategically: Connect with partners after you've been introduced through portfolio founders. Cold DMs rarely work for B2B software unless you have impressive metrics.
Organize your data room: Set up an Ellty data room with your product analytics, customer contracts, and financial model before investors ask. Learn how to protect your pitch deck and prevent forwarding to maintain confidentiality. Enterprise collaboration diligence moves fast once they see traction.
Lead with retention data: Start calls with cohort retention curves and usage frequency. Don't waste time on market size - investors know remote work is huge but want proof your specific tool is sticky.
Remote and hybrid work changed collaboration software economics. Investors poured billions into Zoom, Miro, and Notion during 2020-2021, but most collaboration startups from that era are dead or stuck at $5M ARR. The funds backing deals in 2025 understand the difference between pandemic growth and sustainable adoption. They want to see teams using your tool daily after six months, not just signing up during a free trial. AI is reshaping what collaboration means - investors are looking for AI-native tools that reduce meeting time or async communication that works across time zones, not incremental improvements to video calls or chat. Consider professional services like ours to help with structured investor outreach and tracking.
Legendary collaboration investor that led Slack through early rounds and understands viral adoption.
European and US fund that backed Figma from early stage through acquisition attempt.
Small partnership that takes concentrated bets on category-defining collaboration platforms.
a16z backed Slack, Notion, and multiple collaboration tools with strong product-market fit.
Backed Zoom, Dropbox, and dozens of collaboration companies from seed to IPO.
Enterprise software specialist with deep experience in workplace collaboration and productivity.
B2B software investor with portfolio including Shopify, Canva, and multiple collaboration tools.
Cross-border investor that backed Slack, Affirm, and collaboration companies in US and Asia.
Early-stage fund that backed Slack, Twitter, and communication infrastructure companies.
Historic fund that backed Google, Amazon, and now focuses on collaboration and AI tools.
Seed specialist that backed Notion, Looker, and early-stage workplace collaboration tools.
Multi-stage investor backing Miro, Affirm, and dozens of B2B collaboration platforms.
Growth investor that writes large checks for collaboration tools scaling past $50M ARR.
Late-stage software investor backing Twitter, Shopify, and scaling collaboration companies.
Hedge fund-style investor that backs fast-scaling collaboration and productivity software.
Growth fund that backed GitHub, Stripe, and developer-focused collaboration platforms.
B2B software specialist backing collaboration tools from seed to growth stage.
Large fund backing Databricks, Cloudflare, and enterprise collaboration infrastructure.
Multi-stage investor in Snap, Stripe, and communication platform companies.
Early-stage investor in Twitter, Zendesk, and customer collaboration platforms.
Early-stage fund that backed Notion, Shopify, and fast-growing collaboration startups.
Peter Thiel's fund that backs contrarian collaboration tools and communication platforms.
B2B software specialist led by David Sacks who sold Yammer to Microsoft.
Private fund backed by tech founders that invests in collaboration and productivity tools.
Garry Tan's seed fund that backed Coinbase, Instacart, and early collaboration tools.
European SaaS specialist backing collaboration tools with strong product-led growth.
Enterprise software investor backing Stripe, Twilio, and communication infrastructure.
NYC fund that backed Twitter, Tumblr, and network-effect collaboration platforms.
Enterprise-focused fund that specializes in B2B collaboration and workplace technology.
European fund founded by Skype creator backing collaboration and communication tools.
Multi-stage investor backing collaboration tools across consumer and enterprise.
Growth equity investor backing LinkedIn, Marketo, and enterprise collaboration platforms.
These 32 investors closed collaboration deals from 2023 to November 2025. Before you start sending your deck around, set up proper tracking. Most collaboration founders send their pitch to 30 investors and have no idea who looked at the product roadmap versus who just skimmed the team slide.
Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your retention curves or go-to-market strategy. Most founders are surprised when investors skip competitive analysis but spend 10 minutes studying cohort data and unit economics.
When investors ask for product analytics during diligence, share an Ellty data room instead of sending Google Drive links in separate emails. Your retention data, customer contracts, and financial model in one place with view tracking. You'll know if they're sharing your metrics with their portfolio companies or sitting on your materials.
How do I know if a collaboration investor understands my category?
Check their portfolio for companies in adjacent spaces. If they backed project management tools, they'll understand task collaboration. If they only backed consumer social, they won't understand enterprise security requirements or IT procurement.
Should I pitch horizontal collaboration investors if I'm building vertical software?
Depends on your go-to-market strategy. If you're starting with one vertical but plan to expand horizontally, yes. If you're building deep workflow automation for a specific industry, target vertical SaaS investors instead.
What retention numbers do collaboration investors expect?
Weekly active users should be 40%+ of monthly active users. Monthly retention should be 80%+ after three months. If you're below these numbers, fix retention before fundraising or you'll get rejected everywhere.
How many collaboration investors should I reach out to?
Start with 10-15 that have backed similar tools at your stage. If you're getting consistent feedback about weak differentiation or unclear GTM, address those before expanding your list to 30+ investors.
When should I set up a data room for collaboration diligence?
Before your first partner meeting. Collaboration investors move fast when they see good metrics and will ask for product analytics, customer references, and financial projections within 48 hours of your first call.
Do investors care which specific pages they viewed in my deck?
Yes. If they spend time on your product roadmap but skip pricing strategy, they're worried about competitive differentiation. If they study your team slide for 5 minutes, they're concerned about execution risk. Use this data to adjust your follow-up.