Chari just raised $12M to digitise corner shops. Outlierz and MNF back Casablanca commerce. Orange and global funds joined in. Here are 11 investors funding Casablanca ecommerce in 2026.
Chari just raised $12M to digitise small corner shops. That deal put Casablanca commerce on the global map.
Local funds like MNF and Outlierz back retail tech. Global names then pile into the much bigger rounds.
Informal retail is massive and still mostly offline. That gap is the whole Moroccan ecommerce opportunity.
You will pitch several of these funds in one round. Ellty keeps your commerce deck in one data room link.
| Type | Check size | Sector focus | Website | |
|---|---|---|---|---|
| Maroc Numeric Fund (MNF Ventures) | VC (Casablanca) | USD 100K-1M | Ecommerce, retail tech | mnf.ma |
| Outlierz Ventures | VC (Casablanca) | USD 150K-1M | Retail, logistics | outlierzventures.com |
| 212 Founders (CDG Invest) | VC (Casablanca) | Up to USD 1M | Ecommerce, tech | 212.vc |
| UM6P Ventures | VC (Casablanca) | USD 100K-1M | Commerce, deep tech | um6pventures.com |
| Orange Ventures | VC (global) | Up to EUR 2M | Ecommerce, fintech | ventures.orange.com |
| Global Founders Capital | VC (global) | Seed-growth | Ecommerce, tech | globalfounderscapital.com |
| P1 Ventures | VC (pan-African) | USD 100K-1M | Ecommerce, tech | p1.vc |
| Janngo Capital | VC (pan-African) | EUR 50K-5M | Marketplace, commerce | janngo.africa |
| Partech | VC (pan-African) | Seed-growth | Ecommerce, tech | partechpartners.com |
| AfricInvest | VC (pan-African) | Growth | Consumer, commerce | africinvest.com |
| Plug and Play | VC (global) | Early-stage | Ecommerce, tech | plugandplaytechcenter.com |
Run your commerce raise from one link
Ellty shows which fund opened your deck, so you follow up first, not late.
Start free 14-day trialWhat an ecommerce VC backs
An ecommerce VC backs a clear path to real margin. Gross margin and repeat orders matter the most here.
They want fast growth without burning all the cash. The delivery cost per order gets checked very early.
Most enter at seed and follow strong unit economics. A few growth funds only wait for proven repeat demand.
Also see our Casablanca fintech investors list too. Ellty shows you which fund actually opened your deck.
Our mission is to bridge the digital divide for small retailers and ensure they are not left behind in the global transition toward digital commerce.
11 Casablanca ecommerce investors
1. Maroc Numeric Fund (MNF Ventures)
Casablanca's pioneer fund, backing commerce and retail tech.
Recent Activity: Backs Moroccan retail-tech and commerce
LinkedIn: MNF Ventures on LinkedIn
Sector Focus: Ecommerce, retail tech
Stage Focus: Seed
Check Size: USD 100K-1M
Location: Casablanca, Morocco
Website: mnf.ma
2. Outlierz Ventures
A Casablanca seed fund strong in retail and logistics.
Recent Activity: Backs distribution, retail and logistics
LinkedIn: Outlierz Ventures on LinkedIn
Sector Focus: Retail, logistics
Stage Focus: Seed, pre-Series A
Check Size: USD 150K-1M
Location: Casablanca, Morocco
Website: outlierzventures.com
3. 212 Founders (CDG Invest)
CDG Invest's accelerator backing commerce founders.
Recent Activity: Backs seed to Series A commerce teams
LinkedIn: 212 Founders on LinkedIn
Sector Focus: Ecommerce, tech
Stage Focus: Seed, Series A
Check Size: Up to USD 1M
Location: Casablanca, Morocco
Website: 212.vc
4. UM6P Ventures
A university-backed fund and a Chari Series A investor.
Recent Activity: Backed Chari's Series A round
LinkedIn: UM6P Ventures on LinkedIn
Sector Focus: Commerce, deep tech
Stage Focus: Pre-seed, seed
Check Size: USD 100K-1M
Location: Ben Guerir and Casablanca
Website: um6pventures.com
5. Orange Ventures
The Orange telco fund that co-led Chari's round.
Recent Activity: Co-led Chari's $12M Series A
LinkedIn: Orange Ventures on LinkedIn
Sector Focus: Ecommerce, fintech
Stage Focus: Seed, Series A
Check Size: Up to EUR 2M
Location: Paris and Africa
Website: ventures.orange.com
6. Global Founders Capital
A global fund with deep ecommerce experience.
Recent Activity: Backed Chari's Series A round
LinkedIn: Global Founders Capital on LinkedIn
Sector Focus: Ecommerce, tech
Stage Focus: Seed, growth
Check Size: Seed-growth
Location: Berlin and global
Website: globalfounderscapital.com
Send each fund a tracked link
Ellty logs every open and read. Chase the keen funds first, not days late.
Start free 14-day trial7. P1 Ventures
A pan-African early fund and a Chari backer.
Recent Activity: Backed Chari's Series A round
LinkedIn: P1 Ventures on LinkedIn
Sector Focus: Ecommerce, tech
Stage Focus: Pre-seed, seed
Check Size: USD 100K-1M
Location: Pan-African
Website: p1.vc
8. Janngo Capital
A pan-African VC backing marketplaces and commerce.
Recent Activity: Closed a $78M gender-equal Africa fund
LinkedIn: Janngo Capital on LinkedIn
Sector Focus: Marketplace, commerce
Stage Focus: Seed, Series A
Check Size: EUR 50K-5M
Location: Abidjan and Paris
Website: janngo.africa
9. Partech
A global VC with a large dedicated Africa fund.
Recent Activity: Runs a $323M Africa fund backing commerce
LinkedIn: Partech on LinkedIn
Sector Focus: Ecommerce, tech
Stage Focus: Seed, growth
Check Size: Seed-growth
Location: Paris and Dakar
Website: partechpartners.com
10. AfricInvest
A major African investor active in consumer deals.
Recent Activity: Backs consumer and commerce across Africa
LinkedIn: AfricInvest on LinkedIn
Sector Focus: Consumer, commerce
Stage Focus: Growth
Check Size: Growth
Location: Tunis and Africa
Website: africinvest.com
11. Plug and Play
A global early-stage fund and a Chari backer.
Recent Activity: Backed Chari's Series A round
LinkedIn: Plug and Play on LinkedIn
Sector Focus: Ecommerce, tech
Stage Focus: Pre-seed, seed
Check Size: Early-stage
Location: Sunnyvale and global
Website: plugandplaytechcenter.com
Informal retail is the prize
Most Moroccan retail still runs through corner shops. Chari and its rivals are digitising that whole base.
B2B commerce here means supplying those tiny stores. Order, deliver and lend, all from one merchant app.
That market is large, sticky and mostly still offline. Investors really love the size of the opportunity here.
Track who reads your deck with proper document tools. Even the smallest shops need clean diligence habits.
Logistics makes or breaks you
In ecommerce, logistics quietly decides who really wins. Late or costly delivery kills your thin margin fast.
Casablanca has ports, roads and dense urban demand. That makes same-day delivery quite realistic for you.
Investors check your delivery cost on every order. Show it falling as your order volumes steadily climb.
Share your data safely with proper secure file sharing. Ellty keeps every commerce file in one secure place.
Sell across Francophone Africa
The real prize is all of Francophone Africa, not Morocco. Senegal, Ivory Coast and Tunisia all look similar.
Investors back teams that can cross borders early. A single-country plan rarely wins you a growth round.
Control access with granular permissions per fund. Ellty sets the view and download rights per investor.
Prep nice and early with our full due diligence guide. Ready teams win investor trust a great deal faster.
How to pitch an ecommerce investor
Open with the size of the retail market.
- 1.Open with the size of the retail market.Show how much of it is still offline today.
- 2.Prove repeat orders and your gross margin.Share cohorts and your delivery cost trend.
- 3.Show a clear path to positive unit economics.Name the order volume where you break even.
- 4.Map your plan to cross African borders.Name the next two markets and the timing.
- 5.Send one Ellty link to your full deck.See which fund reads it to the very end.
How Ellty helps you land an ecommerce investor in Casablanca
Your Casablanca commerce list is ready. Open a data room before the first call.
- 1.Upload your deck, cohorts and unit economics.Keep every commerce file in one room.
- 2.Send each fund a unique tracked link.Set view and download rights per fund.
- 3.Watch opens and follow up on time.Chase the funds that read it all.
Casablanca ecommerce fundraising questions
- Local funds like MNF and Outlierz. Plus global VCs.
- Often $100K to $2M at seed. Growth funds add more.
- Yes, it raised $23M total. It leads B2B commerce.
- Repeat orders and real gross margin.
- Yes, Francophone Africa is the real prize.
- Before your first investor call. Track who reads it.
