14 Amman e-commerce investors back Jordan startups in 2026. Silicon Badia, Oasis500, and Wamda Capital fund marketplaces and logistics. Jordan e-commerce will near $400M in 2025 as online demand grows.
Jordan has a small but fast-growing online market. Amman sits right at the heart of that online market.
Silicon Badia and Oasis500 lead the local rounds. Wamda and MEVP back the marketplaces and logistics.
Most rounds need real GMV, margins, and repeat buyers. Ellty tracks every data room open from these funds.
This guide lists 14 active Amman e-commerce investors in 2026.
| Type | Check size | Sector focus | Website | |
|---|---|---|---|---|
| Silicon Badia | Seed / Series A VC | $250K-$3M | E-commerce, marketplaces, fintech | silicon-badia.com |
| Oasis500 | Seed fund + accelerator | $30K-$500K | E-commerce, e-payments, consumer | oasis500.com |
| ISSF | Fund of funds + direct | $100K-$3M | E-commerce, fintech, SMEs | issfjo.com |
| Propeller | Pre-seed / Seed VC | $250K-$2M | AI software, tech-enabled | propeller.vc |
| Wamda Capital | Seed / Series A VC | $500K-$5M | E-commerce, logistics, consumer | wamdacapital.com |
| Endeavor Jordan | Scale-up network | Co-invest | E-commerce, marketplaces, scale-ups | endeavorjordan.org |
| DASH Ventures | Seed / Series A VC | $250K-$2M | Fintech, e-commerce, consumer | Amman VC |
| Ibtikar Fund | Pre-seed / Seed VC | $100K-$500K | Logistics, SaaS, e-commerce | ibtikarfund.com |
| MEVP | Seed to Series B VC | $500K-$5M | E-commerce, mobility, enterprise | mevp.com |
| BECO Capital | Seed / Series A VC | $1M-$5M | Consumer platforms, marketplaces | becocapital.com |
| Shorooq Partners | Pre-seed to Series A VC | $500K-$5M | Marketplaces, fintech, software | shorooq.com |
| Flat6Labs | Accelerator + seed VC | ~$115K | E-commerce, logistics, SaaS | flat6labs.com |
| Arzan Venture Capital | Seed / Series A VC | $250K-$2M | E-commerce, retail tech, SaaS | arzanvc.com |
| Jabbar Internet Group | Internet holding / investor | Strategic | Marketplaces, classifieds, consumer | jabbar.com |
Run your Amman e-commerce raise tight
Jordanian VCs open your GMV and cohort data before the call. Ellty logs every view.
Start free 14-day trialWhat a Jordan e-commerce VC backs
An e-commerce investor backs brands, marketplaces, and tools. In Jordan that means real GMV and clean unit margins.
Most Amman consumer VCs write seed and Series A rounds. Founders pitching Cairo e-commerce investors face the same bar.
They want repeat buyers, real margins, and retention. Strong lead capture clearly proves there is demand.
Ellty gives each fund one trackable link and logs every open. You see who studied your cohort data before the call.
By building AI solutions that are both intuitive and accessible, we enable e-commerce businesses of all sizes to scale, innovate, and thrive in the evolving digital economy.
14 Amman e-commerce investors
1. Silicon Badia
Silicon Badia is an Amman-founded global early-stage tech VC.
Recent Activity: An active Jordanian consumer and tech investor, a long-time backer of Oasis500
LinkedIn: Silicon Badia LinkedIn
Sector Focus: E-commerce, marketplaces, fintech
Stage Focus: Seed, Series A
Check Size: $250K-$3M
Location: Amman / New York
Website: silicon-badia.com
2. Oasis500
Oasis500 is Jordan's first seed accelerator and fund.
Recent Activity: Launched Oasis Ventures III in 2025 and led a seed round in Toolmart
LinkedIn: Oasis500 LinkedIn
Sector Focus: E-commerce, e-payments, consumer
Stage Focus: Pre-seed, seed
Check Size: $30K-$500K
Location: Amman, Jordan
Website: oasis500.com
3. ISSF
ISSF is Jordan's government-backed fund of funds and co-investor.
Recent Activity: Raised its Oasis Ventures II commitment to $5M, backs Jordanian startups
LinkedIn: ISSF LinkedIn
Sector Focus: E-commerce, fintech, SMEs
Stage Focus: Seed, Series A
Check Size: $100K-$3M
Location: Amman, Jordan
Website: issfjo.com
4. Propeller
Propeller is a Jordan-founded VC backing MENA founders globally.
Recent Activity: Launched a $50M Fund III in November 2025 for AI-native software
LinkedIn: Propeller LinkedIn
Sector Focus: AI software, tech-enabled
Stage Focus: Pre-seed, seed
Check Size: $250K-$2M
Location: Amman / Boston
Website: propeller.vc
5. Wamda Capital
Wamda Capital is a MENA VC founded by Aramex's Fadi Ghandour.
Recent Activity: Joined qeen.ai's $10M e-commerce AI round, made 6 investments in 2025
LinkedIn: Wamda Capital LinkedIn
Sector Focus: E-commerce, logistics, consumer
Stage Focus: Seed, Series A
Check Size: $500K-$5M
Location: Dubai / Jordan-active
Website: wamdacapital.com
6. Endeavor Jordan
Endeavor Jordan supports high-impact Jordanian scale-ups.
Recent Activity: An active backer of Jordanian scale-ups, co-invests via Endeavor Catalyst
LinkedIn: Endeavor Jordan LinkedIn
Sector Focus: E-commerce, marketplaces, scale-ups
Stage Focus: Growth, Series A+
Check Size: Co-invest, varies
Location: Amman, Jordan
Website: endeavorjordan.org
Share your GMV and track every VC open
Ellty shows when Silicon Badia or Wamda opens your cohort data and deck. Follow up fast.
Start free 14-day trial7. DASH Ventures
DASH Ventures is a Jordan and MENA early-stage tech investor.
Recent Activity: An active Jordanian consumer and fintech investor, a backer of liwwa
LinkedIn: DASH Ventures LinkedIn
Sector Focus: Fintech, e-commerce, consumer
Stage Focus: Seed, Series A
Check Size: $250K-$2M
Location: Amman, Jordan
Website: Amman-based VC
8. Ibtikar Fund
Ibtikar Fund backs MENA founders, active in Jordan logistics.
Recent Activity: Co-invested in Olivery, a B2B logistics SaaS, with Flat6Labs in 2025
LinkedIn: Ibtikar Fund LinkedIn
Sector Focus: Logistics, SaaS, e-commerce
Stage Focus: Pre-seed, seed
Check Size: $100K-$500K
Location: Ramallah / Jordan-active
Website: ibtikarfund.com
9. MEVP
MEVP is a pioneer MENA VC managing over $300M.
Recent Activity: An active MENA e-commerce and mobility investor across several funds
LinkedIn: MEVP LinkedIn
Sector Focus: E-commerce, mobility, enterprise
Stage Focus: Seed to Series B
Check Size: $500K-$5M
Location: Dubai / Jordan-active
Website: mevp.com
10. BECO Capital
BECO Capital is a UAE VC backing consumer platforms.
Recent Activity: An active MENA consumer and marketplace investor across the region
LinkedIn: BECO Capital LinkedIn
Sector Focus: Consumer platforms, marketplaces
Stage Focus: Seed, Series A
Check Size: $1M-$5M
Location: Dubai / Jordan-active
Website: becocapital.com
11. Shorooq Partners
Shorooq Partners is a MENA VC and private-credit firm.
Recent Activity: An active MENA consumer and fintech investor from pre-seed to Series A
LinkedIn: Shorooq Partners LinkedIn
Sector Focus: Marketplaces, fintech, software
Stage Focus: Pre-seed to Series A
Check Size: $500K-$5M
Location: Abu Dhabi / Jordan-active
Website: shorooq.com
12. Flat6Labs
Flat6Labs runs Jordan's $20M seed accelerator fund.
Recent Activity: Co-invested in Olivery's logistics seed with Ibtikar Fund in 2025
LinkedIn: Flat6Labs LinkedIn
Sector Focus: E-commerce, logistics, SaaS
Stage Focus: Pre-seed, seed
Check Size: ~$115K
Location: Amman, Jordan
Website: flat6labs.com
13. Arzan Venture Capital
Arzan VC is one of MENA's earliest e-commerce investors.
Recent Activity: Backed Jordan's POSRocket, later acquired by Foodics, active in consumer
LinkedIn: Arzan Venture Capital LinkedIn
Sector Focus: E-commerce, retail tech, SaaS
Stage Focus: Seed, Series A
Check Size: $250K-$2M
Location: Kuwait / Jordan-active
Website: arzanvc.com
14. Jabbar Internet Group
Jabbar Internet Group is the holding behind OpenSooq.
Recent Activity: An active backer of MENA marketplace OpenSooq and consumer internet
LinkedIn: Jabbar Internet Group LinkedIn
Sector Focus: Marketplaces, classifieds, consumer
Stage Focus: Seed to growth
Check Size: Strategic, varies
Location: Amman / Dubai
Website: jabbar.com
Marketplaces and classifieds
Marketplaces are Jordan's biggest online success story. OpenSooq connects millions of buyers and sellers.
A marketplace wins on liquidity, not just listings. Both buyers and sellers must keep coming back often.
Investors check repeat rate, take rate, and growth. A clean fundraising plan keeps the whole round tight.
Run commercial due diligence on your market early. It shows these funds you understand your real numbers.
Logistics and last-mile
E-commerce in Jordan lives or dies on its delivery. Last-mile logistics is often the real bottleneck.
Olivery and similar startups digitize the supply chain. Investors increasingly back the rails, not the shops.
Funds want proof you can deliver cheaply at scale. Share route and cost data with secure file sharing.
Slow, costly delivery kills a consumer round fast. Ellty shows you who reads your cost model and when.
Selling across the region
Jordan's home market is small, so brands must expand. The Gulf and wider MENA are usually the real prize.
Investors back brands that can scale into the Gulf. A clear export plan tends to lift your whole round.
You will pitch funds across Amman, Dubai, and Riyadh. A tight pitch deck travels well across all of them.
Smaller team? Read due diligence for small business first. Ellty tracks exactly who opens each file you share.
How to pitch an Amman e-commerce investor
Lead with GMV, healthy margins, and repeat buyers.
- 1.Show real GMV and order growth.Jordan VCs fund traction, not ideas.
- 2.Prove healthy margins and retention.Repeat buyers beat raw signups here.
- 3.Show a cheap path to delivery.Last-mile cost decides most rounds.
- 4.Share one Ellty link per fund and track opens.Follow up when a VC reads your numbers.
How Ellty helps you land an e-commerce investor in Amman
You've found your Amman e-commerce investors already. Set up a data room before your first pitch.
- 1.Upload your GMV, cohort data, and deck to Ellty.Set NDA-gated access per investor.
- 2.Share a unique trackable link with each fund.Each fund gets one link. Ellty logs every open.
- 3.Track opens and follow up the moment they read.Use Ellty analytics to time your follow-up.
Amman e-commerce investor questions
- VCs, accelerators, and funds. Silicon Badia, Oasis500, and Wamda lead it.
- Cheques run $30K to $10M in 2026. Growth funds write much larger ones.
- Real GMV, margins, and repeat buyers. Signups without revenue rarely win.
- It nears $400M in 2025. It grows about 10% a year.
- Yes, the Gulf is the bigger prize. A clear export plan lifts your round.
- Before outreach starts. Track who opens your GMV and cohort docs.
