Agencies pitch 20-30 times before landing one major client.
The difference? Presentation quality.
Structured pitch decks win more deals than capability PDFs. They show strategic thinking. They prove results with data.
Below: ad agency pitch deck templates for different scenarios. Interactive previews included - scroll through each presentation.
Advertising agency pitch deck examples by type
Pick the template that matches your agency type and client needs.
General advertising agency
Built for integrated campaigns across all channels.
Works for brand campaigns, annual retainers, multi-channel projects.
Key slides: brand audit, creative concepts, media mix, campaign metrics.
Balances creative showcase with performance data.
Best for full-service agencies competing for large accounts.
Digital marketing agency
Performance-focused template for data-driven agencies.
Every slide connects tactics to revenue.
Includes channel analysis, conversion funnels, ROI projections. Perfect for ecommerce, SaaS, lead generation clients.
Strategic planning template for digital transformation projects.
Maps market analysis to implementation roadmap.
Covers audience research, channel prioritization, budget allocation, quarterly milestones.
Use when positioning as strategic partner, not just service provider.
Social media agency
Specialized for social-first agencies.
Platform-specific strategies with content examples and growth metrics.
Shows community building, content creation, paid social integration.
Includes engagement analytics, content calendars, influencer frameworks. Best when clients need dedicated social expertise.
Deep dive into social media planning and execution.
Covers audience personas, content pillars, posting schedules.
Platform breakdown with specific tactics for each network.
Use for social strategies beyond basic management.
SEO agency
Technical SEO findings in client-friendly format.
Turns site crawls into actionable recommendations.
Includes traffic analysis, technical issues, competitor gaps, 90-day roadmap.
Visual charts make complex data digestible. Perfect for initial audits and discovery presentations.
Monthly reporting template for ongoing SEO clients.
Tracks organic growth, keyword rankings, conversion improvements.
Shows progress with clear metrics and next steps.
Includes competitor movement and content performance.
Built for retention and upselling conversations.
Supporting agency presentations
PR and communications agency template.
Features media coverage samples, PR metrics, crisis management.
Shows earned media value and business impact. For agencies selling reputation and media relations.
Single project or campaign pitches.
Clear scope, timeline, deliverables, investment.
Works for website redesigns, campaign launches, one-time engagements.
Phases with milestones and approval points.
Best for project-based work with defined endpoints.
Agency overview for RFPs and introductions.
Full service portfolio without overwhelming details.
Organized by service categories with case studies.
Team structure, client roster, awards.
Use for establishing credibility in competitive pitches.
Deep dive into transformational client work.
Problem-solution-results structure with rich detail.
Before/after comparisons, process breakdowns, testimonials.
One client story that proves your impact.
Perfect for high-stakes pitches where proof matters most.
What to include
Every slide needs a purpose. Cut slides that don't directly support winning the deal.
Must-have slides
Cover slide
Agency name, positioning statement, client logo (if custom pitch).
One-line value prop beats generic taglines.
"Performance marketing for B2B SaaS" > "Full-service digital agency"
Problem/opportunity slide
Define the client's specific challenge.
Back it with data. Make the problem expensive.
"You're losing $2M annually to poor conversion rates"
Solution approach
Your methodology, not service list.
Show unique process or framework.
Focus on outcomes: "Predictable revenue through integrated campaigns"
Case studies
2-3 relevant client wins.
Lead with the metric that matters.
"312% increase in qualified leads" with context and timeline.
Team and capabilities
Key people on their account.
Relevant experience and certifications.
Skip junior staff unless they'll attend meetings.
Pricing and timeline
Three-tier pricing simplifies decisions.
Show ROI projections, not just costs.
First 90 days mapped specifically.
Next steps
Clear action item with deadline.
"Start January 15th" creates urgency.
Include contract terms or pilot project options.
Optional but powerful additions
Client testimonials
Video testimonials beat written quotes.
30-second clips build trust fast.
Place near pricing to reduce sticker shock.
Include specific metrics: "Cut our CAC by 67%"
Industry insights
Market data relevant to their business.
Competitor benchmarks they haven't seen.
Emerging trends affecting their sector.
Shows you understand their world beyond marketing.
Competitive analysis
Their competitors' marketing strategies.
Gaps you can exploit.
Share wins require client permission.
Position as intelligence, not gossip.
Technology stack
Marketing platforms you use.
Integration capabilities with their systems.
Proprietary tools or processes.
Matters most for enterprise clients with complex tech requirements.
How to build
Follow this process for every pitch. Consistency improves win rates.
Step 1: Research
Study their business.
Read annual reports. Analyze competitor campaigns. Review their current marketing.
Find the expensive problem.
Write it in their words, not agency speak.
Step 2: Case studies
Match client challenges to your past wins.
Same industry works best. Similar problems second best.
No relevant cases? Use parallel examples.
B2B SaaS wins work for B2B fintech. Ecommerce growth applies to D2C brands.
Include metrics they care about. Revenue for sales-focused companies. Engagement for brand builders.
Step 3: Narrative
Problem → Solution → Proof → Investment.
Every slide advances this story.
Start with their pain. Show your approach. Prove it works. Make the ask.
Cut slides that don't fit this flow.
Test: can you present in 10 minutes? Longer loses attention.
Step 4: Design
One idea per slide.
Headlines that tell the story.
Visuals over paragraphs.
Data in charts, not tables.
Their brand colors as accents. Shows attention to detail.
White space prevents overwhelm.
Step 5: Tracking
Know what resonates.
Ellty tracks slide views, time spent, sharing.
See which sections get studied. Which get skipped.
Low engagement = needs improvement.
Multiple views = high interest.
Use data to refine future pitches.
Start winning more pitches
Professional pitch decks win more deals. Period.
The templates above give you proven structures for any agency type. Interactive previews show exactly what works.
Pick the template matching your next pitch. Customize with your case studies. Add tracking to see what resonates.
Most agencies rely on generic PDFs. You'll stand out with structured presentations backed by data.
Start with the advertising agency pitch deck template if unsure. It adapts to most situations.
Remember: prospects decide in the first three slides.
Make them count.
