Peru shops online more each year. But consumer VC has cooled. Favo and Lumingo shut down. Money now backs logistics and retailers. Here are 12 investors backing Lima ecommerce startups in 2026.
Peru's ecommerce keeps growing fast, but the pure consumer venture money has cooled sharply. Favo and Lumingo both shut down, and the capital that remains now flows to logistics first.
Retailers have become the ones backing commerce tech, and Mercado Libre is building its own footprint here. You will pitch a mix of firms, funds, and strategics, and Ellty keeps all of your data behind one trackable link.
| Type | Check size | Sector focus | Website | |
|---|---|---|---|---|
| Salkantay Ventures | Peruvian VC | US$0.5M-$3M | Logistics, fintech, SaaS | salkantay.vc |
| Inca Ventures | Peruvian VC | Pre-seed, seed | Fintech, logistics, gig | incaventures.com |
| UTEC Ventures | University accelerator (Lima) | ~US$25K | Retail, ecommerce, transport | utecventures.com |
| Endeavor Peru | Connector / investor network | Network, not direct | Tech, generalist | endeavor.org.pe |
| Falabella Ventures | Retailer CVC (Chile) | US$1M-$5M | Marketplace, logistics, store-tech | grupofalabella.com |
| Mercado Libre | Strategic operator (Argentina) | Strategic build-out | Marketplace, logistics | mercadolibre.com.pe |
| Krealo (Credicorp) | Bank CVC (Lima) | Stakes + builds | Commerce, fintech | krealo.pe |
| Fen Ventures | Pan-LatAm VC (Chile) | Early-stage | Logistics, fintech, SaaS | fenventures.com |
| Kaszek | Pan-LatAm VC (Brazil) | US$1M-$50M+ | Marketplaces, logistics | kaszek.com |
| FJ Labs | Marketplace-specialist VC (US) | US$250K-$3M | Marketplaces, commerce | fjlabs.com |
| MAYA Capital | Pan-LatAm VC (Brazil) | US$500K-$3M | Commerce, logistics, B2B | maya.capital |
| IDB Lab | DFI (development bank) | Grants + small equity | Logistics, commerce, inclusion | bidlab.org |
Pitch firms and funds from one link
Consumer backers study growth, margins, and logistics fast. Ellty shows who opened your numbers so you follow up first.
Start free 14-day trialWhat an ecommerce investor backs
They want real growth and margins that hold, and repeat buyers matter to them more than any one-off spike. They study your logistics and unit costs closely, because scale only counts if it stays profitable.
A clear model is what wins the room, so show plainly why now and why you. Ellty gives each backer one link, and you see exactly who opens your deck.
In this industry, we have evolved from an incipient stage to a real growth phase.
12 Lima ecommerce investors
1. Salkantay Ventures
Salkantay backs logistics and SaaS.
Recent Activity: Logistics is in its thesis
LinkedIn: Salkantay Ventures LinkedIn
Sector Focus: Logistics, fintech, SaaS
Stage Focus: Seed, Series A
Check Size: US$0.5M-$3M
Location: Lima, Peru
Website: salkantay.vc
2. Inca Ventures
Inca backs Peruvian early startups.
Recent Activity: Backed last-mile firm Chazki
LinkedIn: Inca Ventures LinkedIn
Sector Focus: Fintech, logistics, gig
Stage Focus: Pre-seed, seed
Check Size: Pre-seed, seed
Location: Lima, Peru
Website: incaventures.com
3. UTEC Ventures
UTEC runs a Lima startup accelerator.
Recent Activity: Runs a Lima accelerator
Sector Focus: Retail, ecommerce, transport
Stage Focus: Pre-seed
Check Size: ~US$25K
Location: Lima, Peru
Website: utecventures.com
4. Endeavor Peru
Endeavor links founders and investors.
Recent Activity: Launched a Peru investor network
Sector Focus: Tech, generalist
Stage Focus: Connector
Check Size: Network, not direct
Location: Lima, Peru
Website: endeavor.org.pe
5. Falabella Ventures
A big retailer's venture arm.
Recent Activity: Backed commerce tool Connectly in 2024
Sector Focus: Marketplace, logistics, store-tech
Stage Focus: Series A, B
Check Size: US$1M-$5M
Location: Santiago, Chile
Website: grupofalabella.com
6. Mercado Libre
LatAm's biggest marketplace builds here.
Recent Activity: Opened its first Peru hub in 2025
Sector Focus: Marketplace, logistics
Stage Focus: Strategic
Check Size: Strategic build-out
Location: Buenos Aires, Argentina
Website: mercadolibre.com.pe
Give each backer one trackable link
Ellty logs when a backer opens your data room. Chase the keen ones first, not days too late.
Start free 14-day trial7. Krealo (Credicorp)
Credicorp's arm bought commerce startups.
Recent Activity: Bought events startup Joinnus
Sector Focus: Commerce, fintech
Stage Focus: Early to growth
Check Size: Stakes + builds
Location: Lima, Peru
Website: krealo.pe
8. Fen Ventures
Fen backs logistics and tech founders.
Recent Activity: Backed last-mile firm Chazki
Sector Focus: Logistics, fintech, SaaS
Stage Focus: Pre-seed to Series A
Check Size: Early-stage
Location: Santiago, Chile
Website: fenventures.com
9. Kaszek
Kaszek is LatAm's largest VC fund.
Recent Activity: Regional commerce and logistics VC
LinkedIn: Kaszek LinkedIn
Sector Focus: Marketplaces, logistics
Stage Focus: Seed to growth
Check Size: US$1M-$50M+
Location: Sao Paulo, Brazil
Website: kaszek.com
10. FJ Labs
FJ Labs is a marketplace specialist.
Recent Activity: Marketplace specialist in the region
Sector Focus: Marketplaces, commerce
Stage Focus: Seed, Series A
Check Size: US$250K-$3M
Location: New York, USA
Website: fjlabs.com
11. MAYA Capital
MAYA backs commerce and logistics.
Recent Activity: Backs commerce and logistics
Sector Focus: Commerce, logistics, B2B
Stage Focus: Seed
Check Size: US$500K-$3M
Location: Sao Paulo, Brazil
Website: maya.capital
12. IDB Lab
IDB Lab backs commerce and logistics.
Recent Activity: Supported last-mile firm Chazki
LinkedIn: IDB Lab LinkedIn
Sector Focus: Logistics, commerce, inclusion
Stage Focus: Early
Check Size: Grants + small equity
Location: Washington, USA
Website: bidlab.org
Why consumer VC cooled
The big consumer bets went bad, and both Favo and Lumingo closed their doors. The capital that was chasing them moved toward logistics, and retail-tech is where the cash gathers now.
Investors want to see real margins before they commit, not just top-line growth. See our fintech investors guide too, and Ellty shows you who actually studies your deck so you can track every open in one place.
How retailers and platforms invest
Big retailers are the ones backing commerce tech now, and Falabella runs its own venture fund. Mercado Libre is building directly in Peru, and it opened an in-country hub in 2025.
Pitch these players like a partner rather than a passive check, and keep your fundraising story tight. Share documents through secure file sharing, and Ellty logs every view for you.
Raising ecommerce money in Lima
Map the retailers, funds, and DFIs you want, then line up warm intros to reach them. Keep backers posted with regular updates, because trust builds over time, not overnight.
Lock your files with a password so you control who sees the data. Ellty stores every document in one data room, built for startups raising right now.
How to pitch an ecommerce investor
Show growth and repeat buyers.
- 1.Show growth and repeat buyers.Lead with the numbers that prove demand sticks. Show that buyers come back and that the margins behind those repeat orders actually work.
- 2.Map your logistics and costs.Walk through how orders move and what each one costs to fulfill. Keep the unit economics clear so the investor can see profit at scale.
- 3.Name your raise and runway.State exactly how much you are raising and what it buys. Keep the ask tight and tie the runway to specific milestones.
- 4.Send one Ellty link to your data.Give each backer a single trackable link to your data room. Then watch who digs in so you know where the real interest sits.
How Ellty helps you land an ecommerce investor in Lima
You have your Lima ecommerce list ready. Set up a data room first.
- 1.Upload your deck, metrics, and model.Set access per backer.
- 2.Share one trackable link each.Each backer gets a unique link.
- 3.Watch opens and reply on time.Use analytics to time each nudge.
Lima ecommerce investor questions
- Retailers and logistics funds. DFIs help too.
- No, it cooled hard. Favo and Lumingo closed.
- Logistics and retail-tech. B2B commerce too.
- It builds in Peru. It opened a 2025 hub.
- Often US$1M to US$5M. Strategics go higher.
- Before your first investor call. Track who opens your deck.
