Hanoi has more startups than Saigon. But consumer money leans south. Platforms are won by Shopee and TikTok. Here are 12 investors backing Hanoi ecommerce startups in 2026.
Hanoi leads Vietnam on startup count, but Saigon still leads on the funding that follows. The gap shapes how a Hanoi founder has to raise.
Shopee and TikTok own the platforms, so the money tends to back the brands and tools built on top of them. B2B commerce and D2C are the categories drawing the most cash right now.
Japanese funds are unusually active in this market, and they often move early. You will pitch both local and foreign money, and Ellty puts all of your data behind one link.
| Type | Check size | Sector focus | Website | |
|---|---|---|---|---|
| ThinkZone Ventures | Hanoi-based VC | Up to ~US$3M | Consumer, logistics, SaaS | thinkzone.vn |
| VSV Capital | Hanoi accelerator and VC | Accelerator to seed | Ecommerce, fintech, healthtech | vsvcapital.com.vn |
| Nextrans | Korea-VN VC (Hanoi office) | ~US$1M-$3M | Ecommerce, SaaS, consumer | nextrans.vn |
| BK Fund | Hanoi alumni VC | Pre-seed, seed | Deep tech, consumer, logistics | bkfund.vn |
| Ascend Vietnam Ventures | VN homegrown VC | ~US$250K-$2M | B2B commerce, logistics, tech | avv.vc |
| CyberAgent Capital | Japanese CVC | Seed to Series A | Retail-tech, consumer, commerce | cyberagentcapital.com |
| Genesia Ventures | Japan-VN seed VC | ~US$200K-$2M | Social commerce, consumer | genesiaventures.com |
| Sumitomo Corporation | Strategic / trading house | Strategic cheques | B2B food, supply-chain commerce | sumitomocorp.com |
| Inspire Investment | Pan-SEA VC (Japan) | ~US$1M-$3M | B2B commerce, retail-tech | inspire-investment.com |
| Vertex Growth Fund | Growth-stage fund | Growth, US$10M+ | D2C brands going global | vertexgrowth.com |
| YoungOne CVC | Corporate CVC (apparel) | Strategic cheques | D2C, apparel, consumer | youngonecorp.com |
| Touchstone Partners | Pan-VN VC | ~US$500K-$2M | Consumer, food, retail | touchstone.vc |
Pitch local and global consumer money from one link
Ecommerce investors study growth, margins, and logistics fast. Ellty shows who opened your numbers so you follow up first.
Start free 14-day trialWhat an ecommerce investor backs
They want real growth and margins that hold, and repeat buyers matter most of all. A customer who comes back twice tells them more than a flashy launch month.
They study logistics and unit costs closely, because scale has to stay profitable on the way up. A clear model wins the room, and a sharp pitch deck helps you get there.
Ellty gives each fund one link to your numbers, with nothing scattered across email threads. You see who opens your deck and how far they read.
Vietnam can create global-standard products, designed and produced with pride at home.
12 Hanoi ecommerce investors
1. ThinkZone Ventures
ThinkZone is Hanoi's biggest local VC.
Recent Activity: Took over the BK alumni fund in 2025
LinkedIn: ThinkZone Ventures LinkedIn
Sector Focus: Consumer, logistics, SaaS
Stage Focus: Pre-seed to Series A
Check Size: Up to ~US$3M
Location: Hanoi, Vietnam
Website: thinkzone.vn
2. VSV Capital
VSV ran Vietnam's first startup accelerator.
Recent Activity: An early backer of Loship
Sector Focus: Ecommerce, fintech, healthtech
Stage Focus: Pre-seed to Series B
Check Size: Accelerator to seed
Location: Hanoi, Vietnam
Website: vsvcapital.com.vn
3. Nextrans
Nextrans keeps a Hanoi office for VN deals.
Recent Activity: Closed a second VN fund in 2024
LinkedIn: Nextrans Vietnam LinkedIn
Sector Focus: Ecommerce, SaaS, consumer
Stage Focus: Seed to Series A
Check Size: ~US$1M-$3M
Location: Seoul, with a Hanoi office
Website: nextrans.vn
4. BK Fund
BK Fund backs Hanoi university spinouts.
Recent Activity: Backs Hanoi university spinouts
Sector Focus: Deep tech, consumer, logistics
Stage Focus: Pre-seed, seed
Check Size: Pre-seed, seed
Location: Hanoi, Vietnam
Website: bkfund.vn
5. Ascend Vietnam Ventures
AVV backs B2B commerce and logistics.
Recent Activity: Backed B2B commerce startup Kilo
LinkedIn: Ascend Vietnam Ventures LinkedIn
Sector Focus: B2B commerce, logistics, tech
Stage Focus: Seed to Series A
Check Size: ~US$250K-$2M
Location: Ho Chi Minh City, Vietnam
Website: avv.vc
6. CyberAgent Capital
CyberAgent is the most active VC in Vietnam.
Recent Activity: Backed Hanoi retail-SaaS Sapo
Sector Focus: Retail-tech, consumer, commerce
Stage Focus: Seed to Series A
Check Size: Seed to Series A
Location: Tokyo, Japan
Website: cyberagentcapital.com
Give each consumer fund one trackable link
Ellty logs when a fund opens your data room. Chase the keen ones first, not days too late.
Start free 14-day trial7. Genesia Ventures
Genesia backs early VN consumer startups.
Recent Activity: Backed social commerce app Selly
Sector Focus: Social commerce, consumer
Stage Focus: Pre-seed, seed
Check Size: ~US$200K-$2M
Location: Tokyo, with a Vietnam team
Website: genesiaventures.com
8. Sumitomo Corporation
Sumitomo backs B2B food commerce in Vietnam.
Recent Activity: Backed Kamereo as it expanded to Hanoi
Sector Focus: B2B food, supply-chain commerce
Stage Focus: Series B, strategic
Check Size: Strategic cheques
Location: Tokyo, Japan
Website: sumitomocorp.com
9. Inspire Investment
Inspire backs B2B commerce startups.
Recent Activity: Backed B2B food platform Kamereo
Sector Focus: B2B commerce, retail-tech
Stage Focus: Series A, B
Check Size: ~US$1M-$3M
Location: Singapore and Tokyo
Website: inspire-investment.com
10. Vertex Growth Fund
Vertex Growth backs brands going global.
Recent Activity: Led D2C brand Coolmate's 2025 round
Sector Focus: D2C brands going global
Stage Focus: Growth, Series C
Check Size: Growth, US$10M+
Location: Singapore
Website: vertexgrowth.com
11. YoungOne CVC
YoungOne is an apparel giant's venture arm.
Recent Activity: Joined Coolmate's 2025 Series C
Sector Focus: D2C, apparel, consumer
Stage Focus: Growth, strategic
Check Size: Strategic cheques
Location: Seoul, South Korea
Website: youngonecorp.com
12. Touchstone Partners
Touchstone backs early VN consumer startups.
Recent Activity: Backed Vietnam Food in 2025
LinkedIn: Touchstone Partners LinkedIn
Sector Focus: Consumer, food, retail
Stage Focus: Seed to Series A
Check Size: ~US$500K-$2M
Location: Ho Chi Minh City, Vietnam
Website: touchstone.vc
Why consumer money leans south
Most of the big brands sit in Saigon, and foreign funds tend to back them there. That pull shapes where the larger cheques land.
Hanoi leads on raw startup count, but the funding still favors the south. The two cities do not move in step.
Pitch beyond Hanoi early so you are not boxed in by geography. See our fintech investors guide too, and Ellty shares your data across cities while you track who opens it first.
What sells in VN ecommerce
Livestream commerce drives a huge share of sales, and TikTok Shop keeps growing fast. The format rewards brands that can move stock in real time.
B2B supply and grocery are scaling alongside it, while D2C brands grow their own online channels. The winners tend to own both the margin and the relationship.
Run clean due diligence prep, since it builds trust faster than any pitch line. Ellty shows who digs in deep, and you can read our Saigon fintech guide for the south.
Raising for ecommerce in Hanoi
Line up several funds at once so no single conversation stalls you, and let a lead set the pace. Momentum across the round is what gets terms moving.
Keep all of your docs in one virtual data room and share it in a click. Track interest with document analytics so you can see who is genuinely keen.
Ellty shows every read live, down to which page held their attention. Build your raise on real data rather than guesswork.
How to pitch an ecommerce investor
Show growth and repeat buyers.
- 1.Show growth and repeat buyers.Prove the margins actually work at scale. Lead with the cohorts that keep coming back, because retention is the number they trust most.
- 2.Map your logistics and costs.Walk them through how stock moves and what each order really costs. Keep the numbers clear so nobody has to guess where the margin goes.
- 3.Name your raise and runway.State the amount you want and the months it buys you. Keep the ask tight and tie it to the milestones it will fund.
- 4.Send one Ellty link to your data.Share a single trackable link instead of scattered attachments. See who digs in and how far they read before you follow up.
How Ellty helps you land an ecommerce investor in Hanoi
You have your Hanoi ecommerce list ready. Set up a data room before the first call.
- 1.Upload your deck, metrics, and model.Set access per fund.
- 2.Share one trackable link per fund.Each fund gets a unique link.
- 3.Watch opens and reply on time.Use analytics to time each nudge.
Hanoi ecommerce investor questions
- Local funds and foreign money. Some sit in the south.
- Yes, on count it does. But funding favors Saigon.
- D2C brands and B2B supply. Livestream commerce too.
- Shopee and TikTok Shop. They own most of the market.
- Yes, Japanese and SEA funds. They back VN brands.
- Before your first investor call. Track who opens your numbers.
