What is dealroom hero

Understanding Dealroom: features, pricing, and alternatives

Anika TabassumAnika13 February 2026

Anika Tabassum Nionta is a Content Manager at Ellty, where she writes about startups, investors, virtual data rooms, pitch deck sharing, and investor analytics. With over 6 years of experience as a writer, she helps startups and businesses understand how to share their stories securely, track engagement effectively, and navigate the fundraising landscape. Anika holds both a BA and MA in English from Dhaka University, where she developed her passion for clear, impactful writing. Her academic background helps her break down complex topics into simple, useful content for Ellty users. Outside of work, Anika enjoys reading, exploring new cafes in Dhaka, and connecting with entrepreneurs in the startup community.


BlogUnderstanding Dealroom: features, pricing, and alternatives

Need investor intelligence that actually works?

You're researching companies for your portfolio. You're tracking deal flow across Europe. You're building lists of potential acquisition targets or monitoring competitive landscapes.

Investor intelligence platforms promise comprehensive startup data, accurate contact information, and real-time market insights. But most are expensive, US-focused, or missing the European coverage you need.

This guide explains what Dealroom is, how it works, who uses it, and whether it's worth €12,500+ per year. We'll cover legitimate alternatives including free options for founders who land here looking for pitch deck tracking instead of investor databases.

What is Dealroom?

Dealroom interface


Dealroom is a venture capital intelligence platform that provides data on 4 million+ companies, investors, and deals worldwide. It's primarily used by VCs, corporate venture teams, and investment banks to research companies, track deals, and monitor market trends.

Think of it as a searchable database of startups, scale-ups, and investors with detailed profiles, funding histories, employee counts, and growth metrics. It's built for the buy-side - investors researching companies, not founders pitching investors.

Core functionality

What Dealroom does:

Dealroom aggregates company data from public sources, proprietary research, and partner integrations. You can search for companies by sector, location, funding stage, employee count, revenue estimates, and dozens of other filters. Each company profile includes funding history, investor lists, team members, news mentions, and growth signals.

Document sharing:

Dealroom doesn't share documents. It's not a pitch deck tool or data room. It's an intelligence database. You research companies, you don't share files with them.

Tracking and analytics:

Analytics focus on market intelligence - tracking funding rounds, monitoring sector trends, comparing growth metrics across portfolios. Not document engagement or investor behavior tracking.

Access control:

Seat-based licensing with minimum 3 seats. Export credits limit how much data you can download. Business email credits (on Premium Plus) limit founder outreach volume. API access (Enterprise only) for integration with internal tools.

Use cases:

  • VC firms sourcing European deals
  • Corporate development teams researching acquisition targets
  • Investment banks building sector reports
  • Accelerators tracking portfolio company progress
  • Government agencies monitoring startup ecosystems

What makes Dealroom different

Different from email attachments:

Dealroom doesn't handle files at all. It provides structured data about companies. You're not sending anything to anyone.

Different from Google Drive/Dropbox:

Not a storage platform. It's a research database with proprietary company intelligence. You query it like you'd search LinkedIn, not store files like Drive.

Different from enterprise DMS:

Not document management. It's business intelligence. Comparable to Bloomberg Terminal for public markets, but focused on private company data.

Different from Crunchbase/PitchBook:

Similar category but different focus. Dealroom has stronger European coverage than Crunchbase. Less comprehensive than PitchBook for PE/M&A but more affordable. Better startup-focused data than both for EU markets.

Market position:

Founded in 2013 in Amsterdam. Independent company, not owned by larger tech platforms. Positioned as the European answer to US-centric databases. Used by 500+ VC firms, corporates, and institutions globally. Strongest in Western Europe, expanding coverage in Asia and Latin America.

How Dealroom works

Dealroom is a web-based research platform. No mobile app exists. You log in, search for companies or investors, review profiles, export data, and integrate findings into your deal flow process.

Step-by-step process:

1. Search and filter companies

Start with broad search - sector (fintech, climate tech, SaaS), location (Germany, Nordics, UK), funding stage (Series A, growth stage), and other criteria. Dealroom returns matching companies with key metrics visible in list view.

Apply advanced filters - revenue range, employee growth rate, recent funding, investor type, technology stack, founding year. Narrow 10,000 results to 50 relevant targets.

2. Review company profiles

Click any company to see detailed profile. Funding rounds with dates, amounts, and investors. Team members with roles. News mentions and press coverage. Product screenshots. Estimated metrics like ARR or user count (where available). Competitor lists and similar companies.

3. Export data

Use export credits to download company lists as CSV or Excel. Each export consumes credits based on number of companies and data fields included. 100-company export might use 500-1,000 credits depending on depth.

Premium users get 10,000 credits/year. Premium Plus gets 30,000. Enterprise gets unlimited (typically).

4. Find business emails (Premium Plus)

Premium Plus includes business email finder. Search for founder or executive, get verified work email. Uses 1 business email credit per lookup. 3,000 credits per user annually.

Useful for cold outreach after identifying interesting companies.

5. Integrate with CRM

Premium Plus and Enterprise include Zapier or API integration. Push company data into Salesforce, HubSpot, Affinity, or custom CRM. Automate deal flow tracking without manual data entry.

6. Monitor portfolios and markets

Save searches as watchlists. Get alerts when companies raise funding, hit milestones, or appear in news. Track your portfolio companies against market benchmarks. Build custom dashboards for LP reporting.

Additional features

Data rooms (on higher plans):

Dealroom doesn't offer data rooms. It's a read-only intelligence platform. You extract data from it, you don't upload documents to it.

Integrations:

  • Zapier (Premium Plus)
  • RESTful API (Enterprise, API plans)
  • MCP Server integration (Enterprise)
  • CRM platforms via API
  • Slack notifications for saved searches
  • No Google Drive, Dropbox, or document tool integrations because Dealroom doesn't handle documents

Team collaboration:

Multiple seats can access same account. Share saved searches and company lists within team. No real-time collaboration features - it's individual research with shared access to same database.

Typical workflows

VC sourcing new deals: Search sector → Filter by stage and location → Review 20-30 companies → Export shortlist → Find founder emails → Reach out with intro

Corporate M&A research: Identify acquisition targets → Track funding and growth → Monitor competitors → Export detailed profiles → Share with deal team → Update quarterly

Market intelligence: Define sector → Track all raises monthly → Compare growth rates → Build trend reports → Share insights with LPs or executives

Portfolio monitoring: Add portfolio companies to watchlist → Receive funding alerts → Compare metrics to market → Update internal dashboards → Flag outliers for deeper review

What are the limitations of Dealroom?

Dealroom is powerful for investor intelligence but has clear constraints. Understanding limitations helps you decide if it fits your workflow and budget.

High entry cost with 3-seat minimum

The issue: Minimum €12,500/year for 3 seats even if you only need 1-2. No monthly billing. Annual commitment required.

Why it matters: Solo GPs, emerging managers, or small teams pay for unused seats. If you're a 2-person fund, you're paying €6,250 per active user annually.

Who this affects: Solo investors, small corporate dev teams, individual analysts who can't justify €12,500 for personal research.

Limited US startup coverage

The issue: Dealroom focuses on European markets. US coverage exists but is less comprehensive than Crunchbase or PitchBook for American startups.

Why it matters: If you invest primarily in US companies, data quality drops. Missing funding rounds, inaccurate valuations, outdated team info.

Who this affects: US-based VCs, global funds with heavy US exposure, anyone sourcing primarily American deals.

Export credit constraints

The issue: Premium users get 10,000 export credits annually. Sounds like a lot until you're exporting 500-company lists weekly. Credits don't roll over. Overages cost extra.

Why it matters: Active researchers burn through credits in 3-6 months. Either throttle your work or pay overage fees mid-year. Creates budgeting uncertainty.

Who this affects: High-volume users, analysts building large pipeline lists, teams doing comprehensive market mapping.

No document sharing or pitch deck tracking

The issue: Dealroom doesn't handle files. Can't upload pitch decks, track who viewed them, or manage due diligence documents. It's read-only intelligence.

Why it matters: Founders searching "Dealroom" often want pitch tracking tools. Dealroom won't help. You need separate tools like Ellty or DocSend for that workflow.

Who this affects: Founders raising capital, VCs who thought Dealroom tracks investor engagement with decks.

Business email accuracy varies

The issue: Email finder (Premium Plus) provides work emails but accuracy isn't guaranteed. Emails may be outdated, incorrect, or bounced. No verification service included.

Why it matters: Cold outreach based on bad emails wastes time and hurts deliverability. You're burning email credits on potentially useless contacts.

Who this affects: Sourcing teams relying on email outreach, associates building cold outbound campaigns.

Learning curve for advanced features

The issue: Interface is dense with filters, data fields, and options. Takes 2-4 weeks to learn effective search strategies. No comprehensive training included (Enterprise gets 2h analyst support quarterly).

Why it matters: New users struggle to extract value quickly. First month or two feels inefficient as you learn query syntax and filter logic.

Who this affects: New hires, teams transitioning from simpler tools, small firms without dedicated data analysts.

When limitations become dealbreakers

You shouldn't use Dealroom if:

  • You're a founder looking for pitch deck analytics (wrong tool entirely)
  • Your budget is under €10k/year for all intelligence tools
  • You invest primarily in US companies and need deep American coverage
  • You're solo and can't justify €12,500 for tools you'll use occasionally
  • You need document management, not company research
  • You want month-to-month flexibility without annual commitment

For VCs with €15k+ budgets focused on European markets, limitations are manageable tradeoffs for data quality.

Who uses Dealroom?

Dealroom serves investor-side professionals researching private companies. It's not built for founders, operators, or service providers.

Venture capital firms

Who they are: Early to growth-stage VC funds from micro (€10M AUM) to large (€500M+)

How they use Dealroom:

  • Source new deal flow by sector and geography
  • Research companies before first meetings
  • Track competitors to portfolio companies
  • Build market maps for thesis development
  • Monitor portfolio company funding and growth
  • Prepare LP reports with market data

Why it works for them: European focus matches where they invest. Export credits let analysts build pipeline lists. Business emails enable direct founder outreach. Priority support handles urgent research needs.

Example scenario: Associate at Berlin-based VC firm searches "fintech, Germany, Seed to Series A, founded after 2021" → Gets 200 matches → Exports top 50 → Finds founder emails → Sends cold intro to 15 companies → Books 3 meetings

Corporate venture and M&A teams

Who they are: Corporate development teams at large companies building acquisition pipelines or strategic partnerships

How they use Dealroom:

  • Identify acquisition targets in strategic sectors
  • Monitor competitive landscape quarterly
  • Track technology trends for product roadmap
  • Research partnership candidates
  • Benchmark internal innovation against startups
  • Support build-vs-buy decisions with market data

Why it works for them: Enterprise features like SSO, API integration, and analyst support fit corporate workflows. Unlimited exports (Enterprise) support comprehensive market scans.

Example scenario: Corporate dev at automotive company needs electric battery startups → Searches "battery technology, Series A+, Europe" → Reviews 40 companies → Exports detailed profiles → Shares with engineering team → Narrows to 5 targets for outreach

Investment banks and advisors

Who they are: Boutique investment banks, M&A advisors, fundraising advisors helping clients with transactions

How they use Dealroom:

  • Build comp sets for client valuations
  • Research buyer universes for sell-side mandates
  • Track funding trends for pitch materials
  • Identify potential investors for fundraising clients
  • Create sector reports for thought leadership
  • Support due diligence with company intelligence

Why it works for them: API access lets them integrate Dealroom data into pitch decks and reports. Analyst support (Enterprise) helps with complex research requests.

Example scenario: Investment bank advising Series B SaaS company → Uses Dealroom to find 20 comparable companies → Exports funding data → Analyzes median valuation multiples → Builds valuation model → Presents to client

Accelerators and incubators

Who they are: Startup accelerators, university incubators, government innovation programs

How they use Dealroom:

  • Track portfolio company progress post-program
  • Benchmark portfolio against market
  • Identify mentors and advisors for cohorts
  • Research follow-on investors for intros
  • Monitor ecosystem health for impact reporting
  • Compare cohort performance to competitors

Why it works for them: Lower pricing tiers work for non-profits. Saved searches track portfolios automatically. Team accounts let multiple program managers access data.

Example scenario: Accelerator tracks 50 alumni companies → Sets up alerts for funding announcements → Gets notification when portfolio company raises Series A → Congratulates founder → Updates LP report with success metrics

Limited partners and fund-of-funds

Who they are: LPs evaluating VC fund managers, fund-of-funds conducting manager due diligence

How they use Dealroom:

  • Verify VC portfolio company claims during diligence
  • Track fund portfolio performance between reporting periods
  • Research market opportunity for fund thesis validation
  • Compare fund performance to broader market
  • Monitor co-investors and syndicate dynamics

Why it works for them: Independent data source for verifying fund manager claims. Market benchmarks help assess fund strategy viability.

Example scenario: Fund-of-funds evaluating climate tech VC → Uses Dealroom to verify portfolio company funding rounds → Checks if reported valuations match market data → Identifies unreported down rounds → Raises questions in diligence process

Consultants and market researchers

Who they are: Strategy consultants, market research firms, industry analysts

How they use Dealroom:

  • Research emerging markets for client projects
  • Build sector reports and trend analyses
  • Support client innovation strategy work
  • Identify disruptors in traditional industries
  • Track startup activity by geography

Why it works for them: API access lets them pull data into custom analyses. Export capabilities support report creation.

Example scenario: Consultant hired to map European healthcare AI landscape → Searches relevant categories → Exports 300 companies → Analyzes by subsector → Creates market map → Presents trends to pharma client

Company sizes:

  • 1-10 employees: Too expensive, 3-seat minimum wastes money
  • 10-50 employees: Sweet spot if investing is core business (VC, corp dev)
  • 50-200 employees: Enterprise plan makes sense for larger teams
  • 200+ employees: API integration and SSO justify Enterprise cost

Industries:

Strong fit: Venture capital, private equity, investment banking, corporate development, consulting Weak fit: Founders, operators, marketers, recruiters, sales teams (unless selling to investors)

When Dealroom is NOT the right fit:

  • You're a founder raising capital: You need pitch tracking (Ellty, DocSend), not investor databases
  • You're doing sales prospecting: Dealroom tracks companies, not decision-makers at those companies (use LinkedIn, Apollo, ZoomInfo)
  • You need US-focused data: Crunchbase or PitchBook serve US markets better
  • You're budget-constrained: €12,500 minimum is steep for small teams
  • You need document management: Dealroom doesn't handle files
  • You want market research on public companies: Use Bloomberg, FactSet, S&P Capital IQ instead

Dealroom pricing & plans

Dealroom charges €12,500 to €17,000+ annually with 3-seat minimums. All plans require annual commitment. No monthly billing exists.

Quick pricing overview:

  • Premium: €12,500/year for 3 seats (€4,167 per seat)
  • Premium Plus: €17,000/year for 3 seats (€5,667 per seat)
  • Enterprise: Custom pricing, typically €35,000-€50,000+ for 5-10 seats
  • API: Custom pricing for programmatic access

All prices in EUR. International customers pay at current exchange rates (roughly $13,500 to $18,400 USD for base plans).

Detailed plan breakdown:

Premium - €12,500/year

Who it's for: Small teams doing occasional company research

What you get:

  • Premium database access (4M+ companies)
  • 10,000 export credits per user per year
  • 3 seats minimum
  • Email support
  • No business email finder
  • No CRM integration

Best for: VCs who research occasionally but don't need daily sourcing

Premium Plus - €17,000/year (Most Popular)

Who it's for: Active investors needing outreach and higher data volumes

What you get:

  • Everything in Premium
  • 30,000 export credits per user (3× Premium)
  • 3,000 business email credits per user
  • Zapier or API integration for CRM
  • Priority support
  • 3 seats minimum

Best for: Deal flow teams conducting regular outbound sourcing campaigns

Enterprise - Custom

Who it's for: Large organizations needing integration and dedicated support

What you get:

  • Full API access with custom rate limits
  • MCP Server integration
  • Unlimited exports (typically)
  • Analyst support 2 hours per quarter
  • SSO sign-in
  • Custom seat count (no 3-seat minimum)
  • Dedicated support

Estimated cost: €35,000-€50,000+ annually

API - Custom

Who it's for: Technical teams building on Dealroom data

What you get:

  • RESTful API access
  • Real-time data sync
  • Custom rate limits
  • Dedicated support
  • No seat-based licensing

Estimated cost: €20,000-€50,000+ depending on usage

Pricing comparison table:

Dealroom plans


Hidden costs:

  • Overage fees: Extra export or email credits beyond allocation (pricing not published)
  • Additional seats: Adding users mid-contract at prorated rates
  • Implementation: API setup for Enterprise may require professional services
  • Currency risk: Prices in EUR fluctuate against other currencies
  • Annual lock-in: Can't cancel mid-year, pay full amount upfront

Discounts available:

  • Multi-year contracts: 10-15% discount for 2-3 year commitments (Enterprise)
  • Non-profit pricing: May exist for accelerators and universities (ask sales)
  • No startup discounts: Dealroom serves investors, not startups
  • No free trial: Must book demo, no self-service testing

Cost comparison to alternatives:

Dealroom vs alternatives cost comparison.


Dealroom costs 7-21× more than Crunchbase for entry-level access but provides stronger European data. Cheaper than PitchBook but less comprehensive for PE/M&A.

Dealroom pros and cons

Balanced assessment of what Dealroom does well and where it falls short.

Pros (Advantages)

1. Best European startup coverage Dealroom tracks European companies more comprehensively than US-based competitors. Better data on UK, DACH, Nordics, and emerging EU markets.

2. Accurate funding data Funding rounds, amounts, and investor lists are well-maintained. Less reliance on self-reported data than some competitors.

3. Strong filtering capabilities Dozens of filter options let you narrow searches precisely. Combine sector, stage, location, growth signals, and technology stack for targeted research.

4. Business email finder (Premium Plus) Verified work emails for founder outreach. Saves time versus manual LinkedIn scraping or guessing email formats.

5. Clean, usable interface Despite data density, interface is relatively intuitive. Search results are scannable. Company profiles are well-organized.

6. Regular data updates Database refreshes frequently. New companies added weekly. Funding rounds updated within days of announcement.

7. CRM integration (Premium Plus and up) Zapier and API access let you push company data into existing workflows without manual copying.

8. Market intelligence beyond just company data Trend reports, sector analyses, and ecosystem insights included. Not just raw data, but context and interpretation.

9. Portfolio tracking features Save companies to watchlists. Get alerts on funding, news, or milestones. Useful for monitoring investments or competitive landscape.

10. No per-search pricing Unlike some competitors, you're not charged per query. Flat annual fee encourages exploration and broad research.

Cons (Disadvantages)

1. High minimum cost with 3-seat requirement €12,500 annual minimum even if you need 1 seat. Solo investors or small teams pay for unused licenses.

2. Weak US startup coverage American company data lags behind Crunchbase. Missing rounds, outdated info, less comprehensive profiles for US startups.

3. Export credit limitations 10,000-30,000 credits sound generous but active users burn through them quickly. No rollover means credits expire annually.

4. Annual commitment only No monthly billing. Can't test for a month or cancel mid-year. High-commitment purchase without trial period.

5. Business email accuracy varies Email finder provides contacts but verification is inconsistent. Bounce rates can be high, wasting credits.

6. No self-service trial Must book sales demo. Can't explore product before committing. Sales process takes 2-4 weeks before access.

7. Learning curve for advanced features Takes weeks to master filtering logic and export workflows. New users struggle to extract value immediately.

8. Limited Asia and LatAm coverage Expanding but still weak outside Europe and North America. If you invest in Asia, Middle East, or Latin America, data gaps are significant.

9. No document management features Can't upload, share, or track documents. Founders expecting pitch deck tools will be disappointed.

10. Opaque Enterprise pricing Custom pricing requires lengthy sales cycles. No transparency on what Enterprise actually costs makes budgeting difficult.

Dealroom alternatives to consider

Dealroom works for European-focused investors with €15k+ budgets. If you're a founder, focused on US markets, or budget-constrained, here are alternatives.

Ellty - Pitch deck tracking for founders (not investor intelligence)

Ellty CTA


What it is:

Ellty is a pitch deck sharing and analytics platform built for founders raising capital. Upload your deck, create trackable links, see exactly who viewed it and for how long, and get real-time notifications when investors open your materials.

This is the opposite of Dealroom. Dealroom is for investors researching companies. Ellty is for founders tracking investors.

Key features:

  • Upload pitch decks (PDF, PPT)
  • Generate trackable sharing links
  • Real-time notifications when deck is opened
  • Detailed analytics: who viewed, which slides, time spent
  • Password protection for secure sharing
  • Virtual data room for due diligence documents (Business plan)
  • Custom branding (Pro and Business)
  • No per-user fees - entire team shares one account

Pricing:

  • Free: $0 - Unlimited uploads, basic analytics, secure links
  • Pro: $24/month - Custom branding, advanced analytics, priority support
  • Business: $50/month - Data room features, granular permissions, NDA tracking

Best for: Founders raising Seed to Series B who need to track investor engagement with pitch materials. Not for investors researching companies.

Get Started in 5 Minutes


Ellty vs Dealroom comparison:

Dealroom vs Ellty


When to choose Ellty:

  • You're a founder sharing pitch decks and tracking investor interest
  • You need to know which investors actually read your materials
  • You want due diligence document management for later-stage fundraising
  • Your budget is under $1,000/year for fundraising tools
  • You need real-time notifications when investors view documents
  • You're a team of any size (no seat minimums or per-user fees)

When to choose Dealroom:

  • You're an investor researching companies, not a founder
  • You need European startup intelligence and market data
  • You're building deal flow pipelines and need company contact info
  • You have €15k+ annual budget for intelligence tools
  • You need to export large company lists regularly
  • You're tracking portfolio companies or competitive landscapes
Sign up now


Crunchbase - Lower-cost US-focused alternative

What it is: Company and investor database with strong US coverage, weaker in Europe.

Key differentiator: Much cheaper entry point ($49/month individual, $99/user/month team) with monthly billing option.

Pricing: Starting at $49/month ($588/year), no seat minimums

Best for: Individual researchers, US-focused investors, teams needing affordable company intelligence

vs. Dealroom:

  • 7× cheaper for individual access
  • Stronger US data, weaker European coverage
  • Monthly billing flexibility
  • Less comprehensive filtering and export features

PitchBook - Enterprise-grade for PE and banking

What it is: Comprehensive private market data platform with focus on private equity, M&A, and institutional investing.

Key differentiator: Most comprehensive dataset including PE, VC, M&A, fund performance, and LP intelligence.

Pricing: Custom, typically $20,000-$40,000+ per seat annually

Best for: Investment banks, large PE firms, institutional investors needing full-spectrum private market data

vs. Dealroom:

  • More expensive (often 2× Dealroom)
  • Stronger PE/M&A coverage
  • Better fund performance data
  • More comprehensive but slower interface

What it is: LinkedIn's professional prospecting tool for finding and contacting decision-makers.

Key differentiator: Access to 900M+ professionals with verified work info, not just companies.

Pricing: $99/month per user

Best for: Sales teams, recruiters, investors who need people contacts more than company intelligence

vs. Dealroom:

  • Focuses on individuals, not companies
  • Better for networking and intros
  • No funding data or startup intelligence
  • Much cheaper at $1,188/year per user

Harmonic - AI-powered deal sourcing

What it is: AI sourcing platform that finds relevant companies based on your investment criteria and auto-enriches with data.

Key differentiator: Uses AI to surface companies matching your thesis without manual searching.

Pricing: Custom, reportedly $15,000-$25,000/year

Best for: VCs who want automated sourcing instead of manual database searches

vs. Dealroom:

  • AI-driven vs manual search
  • Smaller database but smarter matching
  • Newer platform, less mature
  • Similar price point

OpenVC - Free community-driven alternative

What it is: Open-source company database with crowdsourced data on startups and investors.

Key differentiator: Completely free, community-maintained.

Pricing: Free

Best for: Budget-constrained researchers, students, emerging managers who can't afford €12k tools

vs. Dealroom:

  • Free vs €12,500
  • Much less comprehensive
  • Data quality inconsistent
  • Limited export and analysis features
  • Good starting point before upgrading to paid tools

Is Dealroom safe?

Yes. Dealroom uses standard enterprise security practices including data encryption, SOC 2 compliance, and GDPR adherence for European data protection. Enterprise plans include SSO for corporate security requirements.

The platform is read-only - you're accessing aggregated company data, not uploading sensitive materials. Your search history and saved lists are private to your account.

For highly sensitive research (unreleased M&A targets, confidential fund strategy), remember that Dealroom logs search queries. Use generic search terms if operational security matters.

Is Dealroom right for you?

Dealroom makes sense if you're an institutional investor with €15k+ annual budget who needs comprehensive European startup intelligence for deal sourcing, portfolio monitoring, or market research.

Skip Dealroom if you're a founder (you need Ellty or DocSend for pitch tracking), budget-constrained (try Crunchbase), US-focused (Crunchbase covers America better), or need document management features (Dealroom doesn't handle files).

The 3-seat minimum and annual commitment make it a significant investment. Book a demo and push for sandbox access before committing.

Getting started with document tracking

If you landed here looking for pitch deck analytics instead of investor intelligence, here's how to start tracking document engagement effectively.

Why start tracking:

Email attachments disappear into inboxes. You send your deck and have no idea if anyone looked at it, which slides interested them, or when they shared it with partners. Document tracking gives you visibility into investor behavior so you can time follow-ups and focus on engaged leads.

How to begin:

Choose a tracking platform (Ellty, DocSend, or similar). Upload your pitch deck. Generate a unique trackable link for each recipient. Send links via email instead of attachments. Watch analytics to see opens, time per slide, and sharing behavior. Follow up with investors who spend 3+ minutes reviewing your deck - they're genuinely interested.

Best practices:

Send personalized links per investor so you know exactly who viewed what. Don't over-follow-up based on a single 30-second skim - wait for meaningful engagement. Use analytics to refine your deck - if everyone drops off at slide 8, that slide needs work. Combine tracking data with other signals (warm intro, follow-up email response) to prioritize your pipeline. Track due diligence documents the same way during later fundraising stages.

Frequently asked questions

What is Dealroom used for?

Dealroom is used by investors to research private companies, track funding rounds, source deals, and monitor market trends. VCs use it to build pipeline, corporate development teams use it to identify acquisition targets, and investment banks use it for sector analysis.

Is Dealroom free?

No. Dealroom has no free plan or free trial. Minimum cost is €12,500/year for Premium plan with 3 seats. You must contact sales for access - no self-service signup exists.

Who owns Dealroom?

Dealroom is an independent private company founded in 2013 and based in Amsterdam. It's not owned by larger tech platforms or PE firms.

How accurate is Dealroom data?

Dealroom data is generally accurate for European companies, especially for funding rounds and investor lists. US company data is less reliable. Data comes from public sources, partner feeds, and proprietary research. Always verify critical information directly with companies.

Can I use Dealroom for free?

No. Unlike Crunchbase which has a limited free tier, Dealroom requires paid subscription starting at €12,500/year with no free access option.

Does Dealroom have a mobile app?

No. Dealroom is web-based only. The interface is accessible via mobile browser but not optimized for phones. It's designed for desktop research workflows.

How does Dealroom compare to Crunchbase?

Dealroom has better European coverage while Crunchbase is stronger in US markets. Dealroom costs €12,500+ annually vs Crunchbase's $49/month entry point. Dealroom offers more advanced filtering but Crunchbase has monthly billing flexibility.

Can founders use Dealroom?

Technically yes if you pay €12,500, but it's built for investors researching companies, not founders tracking investors. Founders need pitch deck analytics tools like Ellty or DocSend instead.

What does Dealroom's Premium plan include?

Premium (€12,500/year) includes database access for 4M+ companies, 10,000 export credits per user, and email support. It requires minimum 3 seats. It doesn't include business email finder or CRM integration - those require Premium Plus.

How do I get access to Dealroom?

Contact Dealroom sales through their website to book a demo. Sales cycle takes 2-4 weeks. After purchase, you'll receive login credentials. No self-service trial or instant signup exists.

Does Dealroom integrate with CRM systems?

Yes, but only on Premium Plus and Enterprise plans. Premium Plus includes Zapier or limited API integration. Enterprise includes full RESTful API access for custom integrations with Salesforce, HubSpot, Affinity, and other CRMs.

Can I cancel Dealroom anytime?

No. All plans require annual commitment. You cannot cancel mid-year and receive refunds. You can choose not to renew at year-end, but you're locked in for initial 12 months.

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