Event sponsors receive over 1,000 sponsorship proposals annually. Only 3-5% secure funding.
The difference isn't event quality or audience size. It's the pitch deck.
Most event agencies create decks that talk about their event. Winning decks talk about sponsor ROI.
This guide shows proven templates that help agencies secure sponsorships, plus the exact slides that make sponsors pay attention.
What is an event pitch deck
An event pitch deck is a presentation designed to secure sponsorship funding for events, festivals, or conferences.
Unlike investor pitch decks that focus on business models, event pitch decks demonstrate marketing value. They prove how sponsors will reach their target audience and achieve business goals.
Event agencies use these decks to:
- Pitch new sponsors for upcoming events
- Renew partnerships with existing sponsors
- Secure higher sponsorship tiers
- Negotiate multi-year agreements
The best event pitch decks answer three sponsor questions: Who will they reach? How will they engage? What's the ROI?
Modern sponsors don't buy logo placement. They invest in marketing channels that deliver measurable results.
3 Proven event pitch templates
Each template uses Ellty's tile-based editor - swap sections, add your data, keep professional design intact. Track when sponsors view your deck and which slides they study.
Event pitch deck
Built for event agencies pitching to premium brand clients for conferences, product launches, and corporate events.
The template includes everything agencies need: service portfolio sections covering intimate executive dinners to global launches, production roadmap from brief to post-event ROI reporting, and flexible pricing tiers for different event scales.
Key sections that win sponsors:
- Stakeholder engagement benefits with measurable outcomes
- Media amplification metrics and reach projections
- Case study slides with business impact data
- Senior team credentials and global delivery capabilities
Partnership proposal
Perfect for agencies proposing long-term event partnerships or ongoing sponsorship programs.
This template structures your collaboration offer professionally: company introduction with team expertise, partnership terms with clear contributions from each party, expected outcomes with concrete metrics, and FAQ section addressing common sponsor concerns.
Slides that build long-term relationships:
- Achievement showcase building credibility
- Specific collaboration frameworks
- Success metrics and ROI projections
- Timeline for partnership milestones
Project proposal
Designed for one-time events, activations, and specific campaign proposals.
Comprehensive sections guide you through the full project scope: market research and competitor analysis, strategic planning methodology, phase-by-phase implementation roadmap, and transparent budget breakdowns.
Sections that accelerate approval:
- Problem analysis with solution framework
- Milestone tracking and deliverables
- Cost breakdown by project phase
- Quality assurance and review process
Essential slides your sponsorship deck needs
Start with audience value
Your venue photos can wait. Lead with what sponsors need to know.
"Connect with 5,000 CMOs" tells a clearer story than "TechFest 2025." Put the value upfront, event details second.
Show who's attending
Sponsors invest in audiences, not events.
Include real data: average attendee income, budgets they control, specific job titles. "VP of Marketing at Fortune 500" means more than "senior professionals". Demographics like age matter less than purchasing authority.
The question to answer: will these attendees become customers?
Structure your tiers
Three sponsorship levels work best.
Title Sponsors might get keynote speaking slots and VIP dinner hosting. Gold receives booth space and workshop opportunities. Silver includes logo placement and event tickets. Consider pricing middle tier around 40% of the top option.
Include past results
Numbers build trust.
A previous sponsor generated 847 qualified leads. Another saw $2M in pipeline from one event. Specific metrics outperform vague success stories.
Think beyond logos
Modern sponsors want engagement opportunities.
Consider yoga sessions for wellness brands. Demo stations for software companies. Charging lounges for energy drinks. Include mockups to help sponsors visualize these activations.
Clear next steps
End with specific action.
"Contact Sarah at email to discuss Title Sponsorship" gives direction without pressure.
Mistakes that make sponsors say no
Copy-paste
You changed the sponsor name in the intro. Great. But page 7 still says "perfect for Nike's target audience" when you're pitching Adidas.
Generic proposals scream lazy. Sponsors notice when you describe their competitors' goals. They notice when your demographic data doesn't match their market. They really notice when you pitch B2B benefits to a B2C brand.
PowerPoint
Your 47-slide deck isn't thorough. It's torture.
Sponsors spend 3-5 minutes on first review. That's 15 seconds per slide if you're lucky. Your novel-length bullet points on slide 23? Nobody's reading that. The intricate Excel chart showing 14 different metrics? They've already clicked away.
Dense text blocks make smart people feel stupid. And nobody buys when they feel stupid.
"Trust us, it works"
Vague promises kill deals faster than high prices.
"Significant brand exposure" means nothing. "Logo seen by thousands" means nothing. "Great networking opportunities" means absolutely nothing.
No metrics = no meeting.
The PDF problem
You sent a 47MB attachment. It bounced.
You resent it compressed. Now the images look terrible. The sponsor forwards it to their CMO. The formatting breaks. Your beautiful deck becomes an ugly mess of misaligned text and pixelated logos.
Even worse: you have no idea if they opened it. Did they read past slide 3? Are they sharing it with decision makers? You're flying blind.
Price hide and seek
Hiding pricing until page 37 doesn't build suspense. It builds frustration.
Sponsors have budgets. They want to know if you're in the ballpark before investing time. Make them hunt for numbers and they'll hunt for other events instead.
Customize for different sponsors
Tech companies want developer metrics, not gift bags. Show GitHub stars potential.
Consumer brands buy lifestyle. Red Bull needs to see 50,000 content creators, not 50,000 attendees.
B2B sponsors measure SQLs. Skip awareness, show pipeline.
Banks require compliance slides. Separate alcohol from financial advice zones. Be specific: "$500K+ investable assets" not "high earners."
Steal their language. Sports brands say "activation." Tech says "deployment." Read their earnings calls. Use their words.
Fastest hack? Copy phrases from the sponsor's own website. Their CMO already approved those words.
How to create an event pitch deck
Pick your template. Event pitch deck for conferences. Partnership proposal for long-term deals. Project proposal for one-offs.
Ellty's tile-based editor means you can't break the design. Swap sections, change colors, add your logo. Professional layout stays intact.
Add your content tile by tile. Each section is pre-structured - just fill in your data. Audience stats go here. Sponsorship tiers go there. No design decisions needed.
The magic happens with tracking links. Create a unique URL for each sponsor. Name it clearly: "TechFest-2025."
Send the link. Watch what happens next.
Real-time notifications show when they open it. Analytics reveal which slides they study. Pricing page gets 3 minutes? They're interested. Skip straight to contact info? They're ready to buy.
Most sponsors review decks twice. Quick skim at their desk. Deep dive at home. You'll see both sessions. Time your follow-up for right after that second view.
Export options include PDF for email, link for tracking, or embed code for your website. But honestly? The tracked link beats everything. Knowledge is power, and knowing "they spent 5 minutes on ROI slides" wins deals.
One more thing: team collaboration. Multiple people can edit without the version chaos of "Final-FINAL-v2-ACTUALLY-FINAL.pptx". Comments, suggestions, real-time updates. Your whole team stays aligned.
Start winning more sponsorships today
Event agencies using trackable pitch decks close deals faster.
They know which sponsors are actually interested. They follow up at the perfect moment. They iterate based on what works.
Stop sending PDFs into the void. Start knowing exactly when sponsors engage with your proposal.
Pick a template. Add your event data. Send trackable links. Watch sponsors engage in real-time.
Your next sponsorship deal is three steps away:
- Choose your template (event, partnership, or project)
- Customize with your data
- Track sponsor engagement
No design skills needed. No expensive software. Just professional pitch decks that convert.
Create your event pitch deck in Ellty - it's free to start.
Turn those 3-5% odds into your advantage. The best time to send a sponsorship proposal was yesterday. The second best time is now.
