Firmroom pricing isn't published clearly on their website. If you're evaluating virtual data rooms for fundraising or M&A, you need to know what you'll actually pay.
This guide covers Firmroom's current pricing structure, real costs for different deal sizes, and how it compares to alternatives. You'll see actual numbers, understand hidden costs, and calculate what you'd pay based on your specific needs.
Firmroom is a virtual data room platform built for M&A transactions, fundraising, and due diligence. It's designed to give dealmakers secure document sharing with investor tracking and analytics.
What they do: Firmroom provides secure data rooms where you can upload confidential documents, control access with granular permissions, and track who views what. The platform focuses on simplicity compared to traditional VDRs that can be complex to set up.
Key features:
Market position: Firmroom launched in 2014 as a modern alternative to legacy VDR providers like Intralinks and Merrill. They position themselves as more affordable and easier to use than traditional enterprise VDRs, targeting startups and mid-market companies rather than large investment banks.
Firmroom doesn't publish pricing on their website. You need to contact sales for a quote. Based on publicly available information and user reports, here's what we know about their pricing structure.
Billing structure: Firmroom typically charges per data room (per deal) rather than per user. Pricing varies significantly based on deal size, duration, number of users, and storage needs. Most contracts are monthly with minimum commitments.
Currency note: Firmroom charges in USD. International customers pay at current exchange rates.
Who it's for: Small deals, seed fundraising, or basic due diligence with limited users and documents.
What's included:
Key limitations:
Best for: Seed rounds under $2M, small M&A deals, or companies testing VDR software for the first time.
Who it's for: Series A/B fundraising, mid-market M&A, or deals requiring more users and storage.
What's included:
Key limitations:
Best for: Series A/B rounds ($3M-15M), middle-market M&A deals, or companies running multiple due diligence processes.
Who it's for: Large transactions, institutional investors, or companies needing advanced features and compliance.
What's included:
Best for: Series C+ rounds, large M&A transactions ($50M+), PE firms, or organizations with strict compliance requirements.
Enterprise pricing:
Custom pricing based on:
Contact sales for quote. Based on user reports, enterprise deals typically start at $5,000-10,000/month for large transactions with 50+ users and multiple data rooms.
Setup and onboarding fees: Some contracts include setup fees ranging from $500-2,000 depending on complexity and data migration needs.
Per-user overages: Additional users beyond plan limits typically cost $50-100 per user per month. This adds up quickly for deals with many investors or acquirers.
Storage overages: Going beyond included storage can cost $100-500 per additional 10 GB, depending on your plan.
Document processing: Some features like OCR or advanced indexing may carry additional charges.
Extended access: Keeping data rooms active beyond the initial contract period typically continues at monthly rates, even if the deal closes.
Premium support: Phone support or dedicated account management may require higher-tier plans or additional fees.
Training sessions: Custom training for large teams may be included in enterprise plans but charged separately for smaller plans.
Per-deal pricing seems simple until you account for users, storage, and deal duration. Here's what Firmroom actually costs for common scenarios.
Deal characteristics: 3-month fundraise, 15 investors in data room, 2 GB of documents
Recommended plan: Standard data room
Monthly cost: $600-800
Total cost for fundraise: $1,800-2,400 (3 months)
What this includes:
Limitations to watch:
Deal characteristics: 4-month process, 25-30 investors, 10 GB documents, need detailed analytics
Recommended plan: Professional data room
Monthly cost: $2,000-2,500
Total cost for fundraise: $8,000-10,000 (4 months)
What this includes:
Limitations to watch:
Deal characteristics: 5-6 month process, 40+ investors including institutional, 25 GB documents
Recommended plan: Professional to Enterprise
Monthly cost: $3,500-6,000
Total fundraise cost: $17,500-36,000 (5-6 months)
What this includes:
Limitations to watch:
Deal characteristics: 6-month process, 50+ users (buyers, advisors, lawyers), 50 GB documents
Recommended plan: Enterprise
Monthly cost: $7,000-12,000
Total transaction cost: $42,000-72,000 (6 months)
What this includes:
Limitations to watch:
Deal characteristics: 3-5 concurrent data rooms, various transaction types, ongoing due diligence
Recommended plan: Enterprise with volume pricing
Monthly cost: $15,000-30,000+
Annual cost: $180,000-360,000+
What this includes:
Limitations to watch:
Cost comparison table:
Hidden cost multipliers:
Costs increase when you need:
Most teams pay for features they don't use. Here's what actually matters for different deal types.
Must-have features:
Nice-to-have features:
Skip these features:
Recommended plan: Standard ($600-800/month)
You don't need enterprise features for a seed round. Basic security, simple tracking, and document protection are enough. Save the money.
Must-have features:
Nice-to-have features:
Skip these features:
Recommended plan: Professional ($2,000-2,500/month)
Analytics matter here because you need to know which investors are serious. Q&A management saves time. But you still don't need enterprise security features.
Must-have features:
Nice-to-have features:
Skip these features:
Recommended plan: Enterprise (custom pricing, typically $7,000+/month)
At this stage, security isn't negotiable. Institutional investors and corporate acquirers have strict requirements. You need the compliance certifications and audit trails. Don't try to save money with a lower tier.
Decision framework:
Ask yourself:
How many people need access?
How sensitive is your data?
How long will the process take?
What's your transaction size?
Do you need detailed analytics?
The biggest mistake is paying for enterprise features when you're running a small fundraise. The second biggest is trying to save money on a large M&A deal with inadequate security.
We reviewed user comments on G2, Capterra, and Reddit. Here's what actual customers say about Firmroom's pricing.
Simpler than legacy VDRs:
"Compared to what we paid for Intralinks on our last deal, Firmroom was at least 50% cheaper for similar features. Setup was faster too." — VP of Finance, G2
Transparent deal-based pricing:
"I appreciated that pricing was per deal, not per user. Made it easier to budget for our Series A without worrying about adding another investor." — Startup Founder, Capterra
Lack of published pricing:
"Wish they just posted prices on the website. Having to contact sales and wait for a quote when you're trying to move fast is frustrating." — CFO, G2
User overages add up:
"Base price seemed reasonable but we ended up paying an extra $1,500 for additional users when we had more investors than expected in our data room." — Head of Corporate Development, Reddit
Storage limits feel tight:
"We hit the storage cap faster than expected with all our technical documentation. Overage fees felt expensive at $200 for an extra 10 GB." — CTO, G2
Costs continue after deal closes:
"Deal closed in month 4 but we needed to keep the data room active for reps and warranties. Ended up paying for 8 months total instead of the 4 we budgeted." — M&A Advisor, Capterra
No real free tier:
"They offer a 'trial' but it's really just a demo with a sales call. Would've been nice to test it ourselves before committing to a 3-month minimum." — Startup CEO, Reddit
User sentiment is mixed depending on deal size and alternative options.
Who finds it worth it: Teams doing Series A+ fundraising or M&A transactions appreciate that Firmroom costs less than legacy enterprise VDRs (Intralinks, Merrill, Datasite) while providing similar security features. For deals where investor confidence and audit trails matter, users say the cost is justified.
Who finds it overpriced: Seed-stage founders and small companies doing basic due diligence often feel Firmroom is overkill. Several users mentioned switching to simpler tools like DocSend or Notion for early fundraising because they didn't need VDR-level security and couldn't justify $2,000-3,000 for a simple deck share.
The consensus: Firmroom provides good value compared to legacy VDRs but feels expensive compared to modern document sharing tools. Worth it for serious fundraising and M&A, probably overkill for seed rounds and basic due diligence.
Here's how Firmroom pricing compares to similar tools. All prices for comparable plans.
Best for: Seed fundraising, pitch deck sharing, investor updates, teams that don't need full VDR compliance
Best for: Professional document sharing, investor communications, teams already using DocSend for sales
Best for: Venture-backed companies already using Carta for cap table management
Best for: Large corporate M&A, investment banking, deals over $500M
Cost comparison for common scenarios:
For a Series A fundraise (4 months, 25 investors):
When Firmroom makes sense:
You need Firmroom or a similar VDR when:
When alternatives make sense:
Use simpler tools when:
Firmroom doesn't publish discounts, but here's how to get the best deal if you choose them.
Current promotions: Firmroom occasionally runs promotions but they aren't publicly advertised. Ask sales about current offers when you get a quote.
How to save money:
Annual payment discount: If you know you'll need the data room for 6+ months, ask about annual pricing. Some users report 10-20% discounts for annual commitments, though Firmroom typically still bills monthly based on usage.
Startup/accelerator programs: Firmroom partners with some accelerators and venture networks. If you're part of Y Combinator, Techstars, or similar programs, ask if they have partner discounts. Some users report 15-25% off for accelerator-backed companies.
Educational pricing: Firmroom doesn't typically offer educational discounts since VDRs aren't commonly used in academic settings.
Non-profit discounts: Not widely advertised, but non-profits can sometimes negotiate reduced rates. Ask sales directly.
Free trial strategy:
Firmroom offers demos but not true self-service trials. Here's how to evaluate without committing:
Negotiation tips (for Enterprise):
If you're looking at enterprise pricing:
Get multiple quotes: Contact Firmroom, Caplinked, and Carta at minimum. Use quotes to negotiate.
Be specific about needs: "We need X users, Y GB storage, Z months" gets better pricing than vague inquiries.
Ask about volume pricing: If you have multiple deals or portfolio companies, negotiate package pricing.
Negotiate minimums: Try to reduce 3-month minimums to month-to-month if your timeline is uncertain.
Bundle services: If you need training or setup help, try to get it included rather than paying separately.
Time your negotiation: End of quarter (March, June, September, December) often yields better deals as sales teams close quotas.
Ask about overage rates upfront: Negotiate per-user and storage overage costs before signing, not when you hit limits.
Request cap on overages: Some users negotiate maximum monthly costs to avoid surprise bills.
Base price is just the start. Here's how to calculate what you'll actually pay for Firmroom.
Step 1: Base subscription
Estimated monthly rate: $_____ (get actual quote from sales)
Deal duration in months: _____ months
Base cost: $_____ × _____ months = $_____
Remember: Most deals take longer than planned. Add 1-2 months buffer to your estimate.
Step 2: Add-ons and extras
Additional users:
Expected users: _____
Users included in plan: _____
Additional users needed: _____
Cost per extra user: $50-100
User overages: _____ users × $_____ = $_____
Storage overages:
Expected document size: _____
GB Storage included: _____
GB Additional storage needed: _____ GB (Cost per 10 GB: $100-200)
Storage overages: _____ GB ÷ 10 × $_____ = $_____
Setup fees: One-time setup cost: $_____ (typically $0-2,000)
Premium features:
Step 3: Implementation
Internal time:
External help:
Step 4: Ongoing costs
Extended timeline costs: If deal extends 2 months: 2 × monthly rate = $_____
Post-close access: Months needed after close: _____ Monthly rate: $_____
Post-close cost: _____ × $_____ = $_____
Support and maintenance:
Total first-year cost:
Base subscription: $_____
User overages: $_____
Storage overages: $_____
Setup fees: $_____
Premium features: $_____
Implementation: $_____
Extended timeline: $_____
Post-close access: $_____
TOTAL: $_____
True monthly cost (amortized): Total cost ÷ months of use = $_____ per month
Hidden costs to remember:
Timeline extension: Every extra month costs full monthly rate. Series A deals average 4-5 months, not the 3 you initially plan.
User creep: You'll probably add 20-30% more users than initially estimated as due diligence deepens.
Storage underestimation: Technical companies often hit storage limits with code repos, customer data, and technical documentation.
Post-close costs: Warranty and representation periods mean you'll need data room access for 6-12 months after deal closes.
Multiple interested parties: If you're running an M&A process with multiple bidders, you may need separate data rooms or careful permission management (costs time and potentially money).
Integration costs: If you need API access or integrations with other tools, factor in both Firmroom's fees and development time.
Consultant costs: First-time users often hire consultants to structure data rooms properly ($2,000-10,000 depending on complexity).
Compare this to alternatives:
Run this same calculation for 2-3 alternatives:
Don't just compare base prices. Compare total all-in costs including overages, setup, and timeline extensions. A lower base price with expensive overages can cost more than a higher base price with everything included.
Firmroom's VDR features are powerful but often overkill for early fundraising. If you're sharing pitch decks and tracking investor engagement, there's a simpler approach.
Ellty takes a different approach: unlimited pitch deck sharing with detailed analytics at a flat price. No per-deal fees, no hidden costs, no sales calls required.
Ellty pricing:
Best for: Seed fundraising, investor updates, early-stage companies testing investor interest
Best for: Series A/B fundraising, professional investor communications, teams needing detailed engagement data
Side-by-side comparison: Firmroom vs Ellty
What you save with Ellty:
For a 10-person team running a 4-month Series A:
For seed fundraising (single founder, 3 months):
When Ellty makes sense:
Ellty works well when you're:
When to stick with Firmroom:
Use Firmroom or a similar VDR when:
Migration is simple:
Switching from Firmroom (or trying Ellty first) takes minutes:
No setup fees, no sales calls, no minimum commitments. Try it free, upgrade to Pro if you need advanced features.
Does Firmroom have a free plan?
No. Firmroom doesn't offer a free plan. They provide demos through sales calls but not self-service free access. Some competitors like Ellty offer free tiers for pitch deck sharing if you need to test before buying.
Does Firmroom offer a free trial?
Not a true self-service trial. You need to contact sales for a demo. Some users report getting short test periods (2-4 weeks) to evaluate before signing a contract, but this isn't automatic. Ask sales about trial access when getting a quote.
Does Firmroom have monthly billing or only annual?
Firmroom typically bills monthly but requires minimum commitments (usually 1-3 months). Some enterprise customers negotiate annual contracts with discounts. You pay month-to-month but can't cancel immediately without fulfilling the minimum commitment.
What payment methods does Firmroom accept?
Firmroom accepts credit cards, ACH transfers, and wire transfers. Enterprise customers typically pay by invoice. Payment terms vary based on contract size and customer relationship.
Does Firmroom charge for implementation or onboarding?
Setup fees vary. Standard plans may include basic onboarding at no extra cost. Complex implementations with data migration or custom training can cost $500-2,000 additional. Ask about setup fees when getting a quote.
Can I cancel anytime?
Not exactly. Most Firmroom contracts have minimum commitments (typically 1-3 months). After the minimum period, you can typically cancel with 30 days notice. Enterprise contracts may have longer commitment periods. Read your contract carefully before signing.
Does Firmroom have an API?
Yes, but API access is typically limited to enterprise plans. You'll need to request API documentation and access through your account manager. Not available on standard or professional tiers.
Does Firmroom have a mobile app?
Firmroom offers mobile-responsive web access through browsers, but doesn't have dedicated iOS or Android apps. Users can access data rooms from mobile devices through web browsers.
Are there limits on storage or documents?
Yes. Each plan includes specific storage limits (typically 5-50 GB depending on tier). You can purchase additional storage but overage rates can be expensive ($100-200 per additional 10 GB). Number of documents isn't usually limited, just total storage size.
Do I need to pay per user or can I share one account?
Firmroom tracks users and charges based on plan limits. Most plans include a certain number of users (10-50 depending on tier). You can't share login credentials because activity tracking and audit trails require individual user accounts. Additional users beyond plan limits cost $50-100 per user per month.
What happens if I exceed my plan limits?
You'll be charged overage fees. Additional users typically cost $50-100 each per month. Storage overages cost around $100-200 per additional 10 GB. Firmroom will usually notify you before charging overages, but fees can add up quickly. Ask about overage rates before signing.
Does Firmroom offer refunds?
Refund policies aren't publicly disclosed and likely vary by contract. Most SaaS VDR providers don't offer refunds after setup and data upload. If you're within the first few days and haven't used the service, you might negotiate a refund. Read the contract terms carefully and ask about refund policies before committing.