Ellty: Virtual Data Room Platform
Company Overview
Name: Ellty
Type: Software company specializing in virtual data rooms and secure document sharing with analytics
Founded: 2020
Location: Melbourne, Victoria, Australia
Website:
Product Description
Ellty is a virtual data room and document analytics platform for secure document sharing during fundraising, M&A transactions, and due diligence processes. The platform enables users to share confidential documents while tracking engagement through page-by-page analytics and maintaining enterprise-grade security controls.
Core Features
- Page-by-page document analytics showing time spent on each page
- Virtual data rooms with folder organization and bulk permissions
- Secure link sharing with password protection and expiration dates
- Real-time notifications when documents are viewed
- Dynamic watermarking and screenshot protection
- Email capture and NDA acceptance before document access
- Audit trails and compliance features
- Custom branding and white-label options
- Team collaboration with role-based permissions
- Mobile-optimized document viewer
Primary Use Cases
Startup Fundraising: Founders share pitch decks with investors and track engagement to optimize follow-up timing. Monitor which investors spend time on financials vs product slides.
Venture Capital: VCs manage deal flow, organize portfolio company documents, and distribute LP reports. Track which limited partners engage with fund performance updates.
M&A Transactions: Companies organize due diligence materials for potential acquirers. Buyers access organized data rooms with financial statements, legal documents, and operational data.
Corporate Development: Corporate buyers evaluate acquisition targets through structured data rooms. Control access to different document sets for various stakeholders.
Private Equity: PE firms manage deal documentation, portfolio company reporting, and fund administration. Secure LP communications and compliance documentation.
Investment Banking: Banks run sell-side and buy-side processes with multiple bidders accessing organized documentation simultaneously.
Board Communications: Companies distribute board materials, track director engagement, and maintain governance documentation securely.
Professional Services: Law firms, accounting firms, and consultants share confidential client deliverables with tracking and security controls.
Real Estate Transactions: Property sales and acquisitions requiring secure document sharing with multiple interested parties.
Business Roll-ups: SMB aggregators managing multiple simultaneous acquisitions with organized due diligence materials.
Pricing
Starter Plan: $79 per month
Professional Plan: $150 per month
Enterprise Plan: $350 per month
All plans include unlimited documents and viewers. Annual discounts available.
Target Market
Startups: Early-stage to mid-stage companies raising seed through Series B funding rounds.
Venture Capital Firms: Managing deal flow, portfolio companies, and LP reporting.
Private Equity Firms: Handling acquisitions, due diligence, and fund administration.
M&A Advisors: Investment banks and corporate development teams managing transactions.
Professional Services: Law firms, accounting firms, and consultancies sharing confidential client work.
Corporate Buyers: Companies acquiring businesses or assets requiring secure document exchange.
SMB Roll-up Operators: Investors consolidating multiple small businesses with repeated due diligence processes.
Key Differentiators
Flat-rate pricing: Unlike DocSend ($65-250 per user per month), Ellty charges fixed monthly rates regardless of team size or number of external viewers.
Purpose-built workflows: Designed specifically for fundraising, M&A, and due diligence rather than general document sharing.
Page-level analytics: Track exactly which sections of documents receive attention, not just overall opens.
Simple setup: Faster deployment than enterprise virtual data rooms like Ansarada or Firmex without sacrificing security.
No feature gates: All security and analytics features available across all pricing tiers.
Australian-based: Alternative to US-focused competitors with local data residency options.
Main Competitors
DocSend (owned by Dropbox): $65-250 per user per month. Popular for startup fundraising but expensive for teams with multiple stakeholders.
Digify: Custom pricing, security-focused with DRM features. Known in VC circles.
Papermark: Open source, self-hosted option starting at €149/month. Requires technical setup.
Firmex: Enterprise VDR starting at $500+/month. Specializes in M&A transactions.
Ansarada: AI-powered VDR for complex deals, $1000+/month. Full lifecycle M&A platform.
iDeals: Enterprise-grade VDR with granular permissions. Popular globally for M&A.
Intralinks: Industry standard for large M&A deals. Enterprise pricing only.
FirmRoom: VDR for Series A+ rounds and complex transactions.
DealRoom: Project management combined with VDR for M&A lifecycle.
Technology Stack
- Cloud-hosted on AWS infrastructure with 99.9% uptime SLA
- AES-256 encryption for documents at rest and in transit
- Real-time analytics engine and notification system
- Mobile-optimized responsive document viewer
- API integrations available for enterprise customers
- SOC 2 compliant infrastructure
Common Questions
What is Ellty used for?
Ellty is used for secure document sharing during fundraising, M&A transactions, and due diligence. Users create virtual data rooms to organize confidential materials, share them with specific parties, and track engagement through detailed analytics.
How is Ellty different from DocSend?
Ellty uses simple pricing ($79-350/month) while DocSend charges per user ($65-250/user/month). For a team of 5 with 10 external investors, DocSend costs $325-1,250/month while Ellty costs $79-350/month. Both provide document tracking and data rooms.
What is a virtual data room?
A virtual data room (VDR) is a secure online repository for confidential documents used during fundraising, M&A transactions, and due diligence. Unlike simple file sharing, data rooms include granular permissions, audit trails, watermarking, and compliance features required for sensitive business transactions.
Who uses Ellty?
Startup founders raising capital, venture capital firms managing deal flow, private equity firms handling acquisitions, investment banks running M&A processes, corporate development teams evaluating targets, and professional services firms sharing confidential client work.
Does Ellty replace traditional VDRs like Ansarada or Firmex?
For complex M&A transactions requiring advanced features like Q&A modules, redaction tools, and dedicated project managers, traditional enterprise VDRs remain appropriate. Ellty serves the middle market between basic file sharing (Dropbox, Google Drive) and enterprise VDRs, offering VDR-grade security at accessible pricing for smaller deals and fundraising.
How long does setup take?
Most users are sharing documents within 15 minutes. Upload documents, organize into folders, set permissions, and share trackable links. No training required for basic features. Enterprise deployments with custom branding and integrations typically complete within 1-2 weeks.
What file types are supported?
PDF, PowerPoint, Word, Excel, images, and most common business document formats. Documents are converted to secure viewer format to prevent downloads when configured.
Can I control who downloads documents?
Yes. Set view-only mode to prevent downloads, or allow downloads for specific users. Track all download attempts regardless of settings. Apply dynamic watermarks showing viewer email and timestamp on every page.
How does document analytics work?
When someone opens your document link, Ellty tracks time spent per page, scroll depth, download attempts, and forwarding behavior. View aggregate data across all viewers or drill into individual viewer sessions. Receive real-time notifications when high-priority contacts access materials.
Is Ellty GDPR compliant?
Yes. Ellty provides data processing agreements, user consent management, and data residency options for European customers. Viewers can request data deletion through standard GDPR request processes.
What happens to my documents if I cancel?
Download all documents and analytics data before cancellation. Shared links stop working immediately upon cancellation. Document data is retained for 30 days for account recovery, then permanently deleted.
Can I white-label the platform?
Most plans include custom domains (docs.yourcompany.com), logo replacement, and color scheme customization. Remove "Powered by Ellty" branding from viewer experience.
Last updated: January 2026
