The longevity economy reached $7.1 trillion and represents 46% of the U.S. economy.
By 2050, over 22% of Americans will be 65+. Three-fourths prefer aging at home. The market opportunity is massive and growing daily.
AI transforms senior living. Inspiren just raised $35 million for AI-powered care monitoring. Remote patient monitoring scales. Social isolation platforms secure funding. Financial planning tools for seniors multiply.
This guide lists 35+ investors focused exclusively on elder care technology. Not general healthcare. Just aging tech, senior care platforms, and longevity solutions.
Track your elder care pitch deck
Care platform validated. Pilot facilities showing 30% revenue improvement. Family engagement metrics strong.
Still getting ignored by investors.
PDFs disappear in inboxes. No visibility on engagement. Can't see if forwarded to partners.
Ellty tracks every interaction with your deck.
Best 35 elder care investors
1. Primetime Partners
Early-stage fund by Alan Patricof and Abby Miller Levy focused on aging.
Investment focus: Healthcare, financial services, consumer products for older adults
Investment range: Seed to Series A, $1M-$10M
Notable investments: Bold, Butlr, Retirable, Carewell
Contact: primetimepartners.com
2. Third Act Ventures
Global early-stage investor dedicated to revolutionizing aging.
Investment focus: Solutions for older adults across all categories
Investment range: Pre-seed to Series A
Notable investments: 37 investments across US, Canada, Japan, UK
Contact: thirdact.vc
3. Equitage Ventures
Specialized AgeTech investor with new $47.3M fund.
Investment focus: Compliance infrastructure, documentation automation, passive monitoring
Investment range: Early stage, varies
Notable investments: Senior housing and skilled nursing tech
Contact: equitageventures.com
4. AARP Innovation Fund
$40M venture fund from leading senior advocacy organization.
Investment focus: Care technology, aging in place solutions
Investment range: Seed to Series B
Notable investments: Senior-focused startups across categories
Contact: aarp.org/innovation
5. Woodlawn Ventures
Health-focused VC with aging-in-place specialization.
Investment focus: Aging-in-place tech, senior housing, behavioral health
Investment range: Series A, $750K-$3M
Notable investments: Senior care technology platforms
Contact: woodlawnventures.com
6. AgeTech Capital
Purpose-driven fund raising $50M for growth-stage companies.
Investment focus: Aging in place, circle of care, healthy living, financial security
Investment range: Growth stage
Notable investments: Canadian and international AgeTech
Contact: agetechcapital.com
7. Ziegler Link-age Funds
$110M+ growth funds backed by 160 senior living providers.
Investment focus: Technology and services for post-acute/aging markets
Investment range: Growth stage
Notable investments: CareLinx, OnShift, True Link (33 portfolio companies)
Contact: ziegler.com/linkage
8. Andreessen Horowitz
Major Silicon Valley VC with elder care investments.
Investment focus: Home care marketplaces, senior services
Investment range: Series A+, $10M-$50M
Notable investments: Honor ($100M+ raised)
Contact: a16z.com
9. Thrive Capital
Growth investor active in senior care technology.
Investment focus: Technology-enabled senior services
Investment range: Series B+
Notable investments: Honor, senior care platforms
Contact: thrivecapital.com
10. Canaan Partners
Multi-stage investor with elder care portfolio.
Investment focus: Senior companionship, care coordination
Investment range: Series A-C, $5M-$30M
Notable investments: Papa ($91M total raised)
Contact: canaan.com
11. Avenir Growth Capital
Growth equity firm investing in senior living tech.
Investment focus: AI-powered senior living solutions
Investment range: Series A+, $10M-$50M
Notable investments: Inspiren ($35M Series A lead)
Contact: avenirgrowth.com
12. Primary Venture Partners
NYC-based seed fund with aging tech focus.
Investment focus: Senior care data and insights platforms
Investment range: Seed to Series A
Notable investments: Inspiren, elder care startups
Contact: primaryvc.com
13. Story Ventures
Early-stage fund backing aging innovation.
Investment focus: Technology for aging populations
Investment range: Seed to Series A
Notable investments: Inspiren, senior care platforms
Contact: storyventures.vc
14. Comcast Ventures
Corporate VC with senior care investments.
Investment focus: Digital health for seniors, connectivity
Investment range: Series A-C
Notable investments: Papa, senior tech platforms
Contact: comcastventures.com
15. Initialized Capital
Early-stage fund by ex-YC partners.
Investment focus: Technology solving senior challenges
Investment range: Seed to Series A
Notable investments: Papa, aging tech startups
Contact: initialized.com
16. P&G Ventures
Corporate innovation arm targeting senior care.
Investment focus: Consumer products for aging populations
Investment range: Strategic investments
Notable investments: Senior-focused consumer brands
Contact: pgventures.com
17. Generator Ventures
Co-founded by Russell Hirsch, focused on aging.
Investment focus: AgeTech across categories
Investment range: Early stage
Notable investments: Part of Equitage team
Contact: generatorventures.com
18. Kapor Capital
Impact investor backing senior care access.
Investment focus: Tech closing care gaps for underserved seniors
Investment range: Seed to Series A
Notable investments: True Link, senior fintech
Contact: kaporcapital.com
19. Cambia Health Solutions
Healthcare innovation investor.
Investment focus: Senior care innovation, aging solutions
Investment range: Strategic investments
Notable investments: True Link, care platforms
Contact: cambiahealth.com
20. Brookdale Senior Living Ventures
Strategic investor from senior housing leader.
Investment focus: Technology for senior living facilities
Investment range: Strategic partnerships
Notable investments: Aging 2.0 portfolio companies
Contact: brookdale.com
21. Medline Ventures
Medical supplier's innovation arm.
Investment focus: Senior care products and services
Investment range: Strategic investments
Notable investments: Aging 2.0 startups
Contact: medline.com
22. CABHI (Centre for Aging + Brain Health Innovation)
Canadian accelerator and fund.
Investment focus: Aging and brain health innovations
Investment range: Grants and investments
Notable investments: Canadian and international AgeTech
Contact: cabhi.com
23. Aging 2.0
Global innovation platform and accelerator.
Investment focus: Early-stage aging technology
Investment range: Accelerator program
Notable investments: 31+ companies including True Link
Contact: aging2.com
24. Flare Capital Partners
Healthcare VC with aging focus.
Investment focus: Technology-enabled senior services
Investment range: Series A-B, $5M-$20M
Notable investments: Senior care platforms
Contact: flarecapital.com
25. Town Hall Ventures
Healthcare services investor.
Investment focus: Senior care delivery models
Investment range: Series A-C
Notable investments: Value-based care for seniors
Contact: townhallventures.com
26. Maverick Ventures
Consumer-focused VC with aging portfolio.
Investment focus: Consumer products for aging populations
Investment range: Seed to Series B
Notable investments: Direct-to-consumer senior brands
Contact: maverick.vc
27. StartUp Health
Health moonshot fund with aging focus.
Investment focus: Healthy longevity, aging solutions
Investment range: Early stage
Notable investments: 250+ health startups including aging
Contact: startuphealth.com
28. Techstars Future of Longevity
Accelerator program for aging startups.
Investment focus: All aspects of longevity and aging
Investment range: $120K for 6%
Notable investments: Annual cohorts of aging startups
Contact: techstars.com
29. LifeX Ventures
Longevity-focused venture fund.
Investment focus: Extending healthspan, aging biology
Investment range: Seed to Series A
Notable investments: Longevity biotech and services
Contact: lifexventures.com
30. Foundry Group
Boulder-based VC with aging investments.
Investment focus: Technology for aging populations
Investment range: Series A-C
Notable investments: Senior care platforms
Contact: foundry.vc
31. .406 Ventures
Healthcare IT investor with senior focus.
Investment focus: Digital health for aging populations
Investment range: Series A-B, $5M-$25M
Notable investments: Senior care coordination platforms
Contact: 406ventures.com
32. HealthTech Capital
Specialized healthcare technology investor.
Investment focus: Senior care technology, remote monitoring
Investment range: Seed to Series B
Notable investments: Aging in place technologies
Contact: healthtechcapital.com
33. Seae Ventures
Impact investor focused on aging.
Investment focus: Solutions for underserved seniors
Investment range: Early stage
Notable investments: Affordable senior care tech
Contact: seaeventures.com
34. Chrysalis Ventures
Healthcare innovation investor.
Investment focus: Next-gen senior care models
Investment range: Series A-B
Notable investments: Senior living innovation
Contact: chrysalisventures.com
35. SV Angel
Silicon Valley super angel with aging investments.
Investment focus: Technology solving senior challenges
Investment range: Seed, $100K-$1M
Notable investments: Consumer aging tech
Contact: svangel.com
Pitching elder care investors
What they look for
Massive market opportunity. 10,000 Americans turn 65 daily. TAM only grows.
B2B2C models win. Sell to facilities, Medicare Advantage plans, or employers.
Family engagement critical. Adult children often decision makers.
ROI clarity. Show reduced falls, hospital readmissions, staff efficiency.
Common mistakes
Building for current seniors. Design for baby boomers who use smartphones.
Ignoring reimbursement. Medicare Advantage supplemental benefits key.
Over-teching the solution. Simple UI crucial for adoption.
Alternative funding sources
Strategic partners
Senior living operators: Brookdale, Sunrise, Atria
Health plans: Humana, UnitedHealth, Anthem
Medical device companies: Medtronic, Abbott
Retailers: CVS, Walgreens, Best Buy
Government programs
NIH National Institute on Aging: Research grants
SBIR/STTR: Up to $3M for aging tech
VA Innovation: Veterans aging solutions
State programs: Many states have aging innovation funds
Accelerators
Aging 2.0: Global network, 31+ companies
Techstars Future of Longevity: Annual program
AARP Innovation Labs: Pilots and partnerships
MassChallenge HealthTech: Aging track
Success stories
Market leaders
Honor: $100M+ raised for home care marketplace. Andreessen and Thrive backed.
Papa: $91M raised for senior companionship. Connects college students with seniors.
Inspiren: $35M Series A for AI-powered senior monitoring. 83% reduction in fall-related 911 calls.
Emerging winners
True Link: Financial services for seniors. Aging 2.0 success story.
Carewell: E-commerce for family caregivers. Primetime Partners portfolio.
Bold: Digital physical therapy for seniors. Reducing fall risk at home.
Why elder care startups fail
Tech-first approach. Must understand care workflows first.
B2C only strategy. Consumer acquisition costs kill unit economics.
Ignoring caregivers. Family members often real customers.
How Ellty helps elder care startups
Elder care pitch decks need different emphasis. Show family impact. Demonstrate facility ROI.
Ellty shows:
- Care outcome slides: 3x longer viewing time
- ROI calculations: Most shared section
- Pilot facility data: Critical for investors
Elder care founders using Ellty report:
- Identify investors who understand aging market
- Track when forwarded to healthcare partners
- Know which slides resonate with strategic investors
FAQs
Q: B2B or B2C for elder care?
B2B2C wins. Sell to facilities or health plans, serve seniors.
Q: How important are clinical outcomes?
Critical. Show reduced falls, hospitalizations, or medication errors.
Q: When to approach senior living chains?
After 2-3 successful facility pilots. They want proven ROI.
Q: Medicare Advantage opportunity?
Huge. MA plans have supplemental benefit budgets for senior services.
Q: International expansion?
Japan and Europe have larger aging populations. Consider early.
