Personalized nutrition startups raised $100M+ in early 2025. Two startups that aim to make it easier for consumers to connect with dietitians and nutrition counseling each raised $50 million as demand grows for weight management and metabolic health solutions.
GLP-1 drugs reshape the market. Food-as-medicine gains traction. AI enables hyper-personalization. Insurance now covers nutrition counseling.
35+ investors actively fund this transformation.
Master your nutrition startup pitch
Dietitian marketplace built. Insurance integration working. Users seeing results.
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Ellty reveals investor behavior in real-time.
Top 36 nutrition investors
1. S2G Ventures
Leading food systems investor with $2.5B+ deployed.
Investment focus: Food-as-medicine, nutrition tech, sustainable food systems
Investment range: Seed to growth, $1M-$50M+
Notable investments: Foodsmart ($200M), nutrition platforms
Contact: s2gventures.com
2. Khosla Ventures
Tech pioneer investing in nutrition innovation.
Investment focus: Technology-driven nutrition, health outcomes through food
Investment range: Seed to growth, flexible sizing
Notable investments: Food health companies, nutrition tech
Contact: khoslaventures.com
3. Better Food Ventures
Dedicated food tech investor across the value chain.
Investment focus: Nutrition tech from seed to stomach
Investment range: $250K-$10M
Notable investments: Food digitization platforms
Contact: betterfoodventures.com
4. Bread and Butter Ventures
Early-stage food tech specialist.
Investment focus: Food tech, health tech, nutrition SaaS
Investment range: $100K-$400K seed checks
Notable investments: Chiyo, multiple nutrition startups
Contact: breadandbutterventures.com
5. Astanor Ventures
European impact investor in food systems.
Investment focus: Food-as-medicine, sustainable nutrition
Investment range: Seed to Series B
Notable investments: Heali AI ($3M seed)
Contact: astanorventures.com
6. General Catalyst
Multi-stage investor backing nutrition transformation.
Investment focus: Digital health nutrition, personalized diet tech
Investment range: Series A to growth
Notable investments: Fay ($50M Series B participant)
Contact: generalcatalyst.com
7. Next Gen Nutrition Investment Partners
Specialized nutrition venture fund.
Investment focus: Disruptive nutrition, food ingredients
Investment range: Early stage focus
Notable investments: Superior nutrition companies
Contact: nextgennutrition.com
8. Cleveland Avenue
Food and beverage innovation investor.
Investment focus: Food tech, nutrition brands, restaurant tech
Investment range: Seed to Series B
Notable investments: Part of FNHIC coalition
Contact: clevelandavenue.com
9. PowerPlant Partners
Plant-based nutrition specialist.
Investment focus: Plant-based foods, alternative proteins
Investment range: $500K-$15M
Notable investments: Beyond Meat (early), plant nutrition
Contact: powerplantpartners.com
10. L Catterton
Consumer-focused growth investor.
Investment focus: Premium nutrition brands, wellness foods
Investment range: Growth equity, $20M+
Notable investments: Consumer nutrition leaders
Contact: lcatterton.com
11. AgFunder
Global agrifood tech platform.
Investment focus: Nutrition tech across supply chain
Investment range: $50K-$900K typical
Notable investments: Global nutrition startups
Contact: agfunder.com
12. Bluestein Ventures
Mission-driven food investor.
Investment focus: Food system transformation, nutrition access
Investment range: Seed to Series A
Notable investments: Purpose-driven nutrition companies
Contact: bluesteinventures.com
13. 1st Course Capital
Early-stage food tech investor.
Investment focus: Innovative food business models
Investment range: Seed to Series A
Notable investments: Food production and distribution
Contact: 1stcoursecapital.com
14. FoodHack
Global foodtech community and investor.
Investment focus: Food innovation, nutrition tech
Investment range: Varies by syndicate
Notable investments: Emerging food tech
Contact: foodhack.com
15. Leaps by Bayer
Corporate venture arm for food innovation.
Investment focus: Food systems, nutrition security
Investment range: Series A+, strategic
Notable investments: FNHIC coalition member
Contact: leaps.bayer.com
16. Supply Change Capital
Impact investor in food equity.
Investment focus: Nutrition access, food justice
Investment range: Seed to Series B
Notable investments: Underserved market nutrition
Contact: supplychange.fund
17. Mayfield Fund
Tech investor entering nutrition.
Investment focus: Digital nutrition platforms
Investment range: Series A to growth
Notable investments: FNHIC coalition member
Contact: mayfield.com
18. Synthesis Capital
Climate-focused food investor.
Investment focus: Sustainable nutrition, alternative proteins
Investment range: Seed to Series B
Notable investments: Climate-positive nutrition
Contact: synthesiscapital.com
19. Rich Products Ventures
Strategic investor from food giant.
Investment focus: Food innovation, B2B nutrition
Investment range: Strategic investments
Notable investments: FNHIC coalition member
Contact: richproductsventures.com
20. Tyson Ventures
Protein giant's venture arm.
Investment focus: Alternative proteins, nutrition tech
Investment range: Strategic investments
Notable investments: Plant-based, cultivated meat
Contact: tysonfoods.com/innovation
21. Unovis Asset Management
Sustainability-focused nutrition investor.
Investment focus: Alternative proteins, sustainable nutrition
Investment range: Series A to growth
Notable investments: Alt-protein leaders
Contact: unovis.vc
22. Finistere Ventures
Agtech specialist with nutrition focus.
Investment focus: Ag-nutrition intersection
Investment range: Series A to C
Notable investments: Global nutrition tech
Contact: finistere.com
23. PeakBridge
Food tech venture capital firm.
Investment focus: Health-driven food innovation
Investment range: Early to growth stage
Notable investments: 36 agtech/foodtech companies
Contact: peakbridge.com
24. Forerunner Ventures
Consumer investor backing nutrition brands.
Investment focus: Consumer nutrition, D2C health food
Investment range: Seed to Series B
Notable investments: Fay Series B
Contact: forerunnerventures.com
25. Northzone
European growth investor in nutrition.
Investment focus: Digital nutrition platforms
Investment range: Series A+, $10M+
Notable investments: Berry Street ($50M)
Contact: northzone.com
26. Blue Horizon
Alternative protein specialist.
Investment focus: Plant-based, cultivated meat, fermentation
Investment range: Seed to growth
Notable investments: Alternative protein leaders
Contact: bluehorizon.com
27. IndieBio
Biotech accelerator with food focus.
Investment focus: Bio-based nutrition, novel ingredients
Investment range: $250K initial investment
Notable investments: Food biotech startups
Contact: indiebio.co
28. SOSV
Global accelerator VC with food program.
Investment focus: Food tech through IndieBio
Investment range: $250K+
Notable investments: 100+ food startups
Contact: sosv.com
29. Peterson Ventures
Growth investor in nutrition tech.
Investment focus: Digital nutrition, health platforms
Investment range: Series A to C
Notable investments: Chiyo and others
Contact: petersonventures.com
30. Middleland Capital
Midwest food and ag investor.
Investment focus: Food innovation, nutrition tech
Investment range: Early to growth
Notable investments: FNHIC coalition member
Contact: middleland.com
31. iSelect Fund
Food and ag innovation investor.
Investment focus: Nutrition tech, food systems
Investment range: Seed to Series B
Notable investments: FNHIC coalition member
Contact: iselectfund.com
32. Rethink Food
Impact investor in food systems.
Investment focus: Food access, nutrition equity
Investment range: Early stage
Notable investments: FNHIC coalition member
Contact: rethinkfood.org
33. Goldman Sachs
Wall Street giant entering nutrition.
Investment focus: Scalable nutrition platforms
Investment range: Series B+, $25M+
Notable investments: Fay ($50M Series B lead)
Contact: goldmansachs.com
34. The Rise Fund
TPG's impact investment platform.
Investment focus: Food access, nutrition health
Investment range: Growth equity, $50M+
Notable investments: Foodsmart ($200M)
Contact: therisefund.com
35. Detroit Venture Partners
Regional investor in food innovation.
Investment focus: Food tech, nutrition platforms
Investment range: Seed to Series A
Notable investments: Chiyo seed round
Contact: detroitventurepartners.com
36. Union Heritage Capital
Early-stage nutrition investor.
Investment focus: Food innovation, nutrition tech
Investment range: Seed to Series A
Notable investments: Chiyo and others
Contact: unionheritage.com
Pitching nutrition investors
What drives decisions
Unit economics first. CAC under $50. LTV/CAC ratio above 3:1. Gross margins 60%+.
Distribution strategy. D2C isn't enough. Show retail path or B2B2C model.
Clinical validation. Peer-reviewed studies preferred. Real health outcomes measured.
Regulatory compliance. FDA claims substantiated. FTC guidelines followed.
Winning strategies
Lead with GLP-1 companion products. Huge market opportunity.
Show insurance reimbursement potential. Game-changer for scale.
Demonstrate food-as-medicine ROI. Payers increasingly interested.
Red flags
"Superfood" claims without data. Instant rejection.
Celebrity endorsement dependency. Not sustainable.
Subscription box #10,000. Market saturated.
Alternative funding
Strategic investors
Nestlé Ventures: Global food giant seeking innovation
PepsiCo Ventures: Nutrition transformation focus
General Mills 301 INC: CPG expertise plus capital
Kellogg's eighteen94 capital: Breakfast and snacks
Accelerators
Food-X: $50K for 6.5%, NYC-based
Techstars Farm to Fork: Food system focus
Big Idea Ventures: Alt protein specialist
The Yield Lab: Agtech-nutrition intersection
Grants
USDA SBIR: Up to $600K for nutrition innovation
NIH Nutrition Research: Academic partnerships
Good Food Institute: Alt protein grants
Success stories
Platform winners
Fay: $50M Series B at $500M valuation. Insurance-covered dietitians.
Berry Street: $50M for nutrition counseling platform. 1,000+ dietitians.
Foodsmart: $200M from The Rise Fund. Telenutrition leader.
Innovation breakthroughs
Season Health: $7M for food-as-medicine prescriptions.
Heali AI: $3M from Astanor for AI personalization.
Chiyo: $3M seed for postpartum nutrition.
Why they fail
Generic meal delivery. No differentiation from HelloFresh.
Unproven health claims. FDA warning letters kill startups.
D2C only strategy. CAC kills margins without retail.
Why nutrition startups use Ellty
Nutrition pitch decks need different emphasis. Health outcomes data crucial. Distribution slides most forwarded.
Ellty shows:
- Clinical validation slides: 3x view time
- Unit economics: Investor focus point
- Team nutrition expertise: Key credibility factor
Nutrition founders report:
- Know which VCs understand food-as-medicine
- See when decks shared with advisors
- Track interest in specific product lines
FAQs
Q: D2C or retail first?
Prove D2C unit economics. Then expand to retail. Investors want both.
Q: How important are clinical trials?
Critical for health claims. Partner with universities. $200K minimum budget.
Q: When to approach strategics?
After $5M revenue. They want proven traction.
Q: Subscription vs. one-time?
Subscription preferred. Higher LTV. Predictable revenue.
Q: Patent ingredients?
Helps but not required. Brand and distribution matter more.
