Customer journey maps help teams see exactly how people interact with their product or service. This template breaks down the entire customer experience into clear stages, making it easy to spot problems and find opportunities for improvement.
Start by introducing your customer persona - who they are, what they want, and what frustrates them. Then map out their journey from first hearing about you to becoming a regular user. Each stage shows what customers do, how they feel, and where they get stuck. The template includes sections for key insights from your data, specific recommendations with expected results, and a timeline for making changes.
Working in Ellty lets your whole team contribute to the journey map. Marketing can add insights about awareness stage, product teams can detail onboarding issues, and support can highlight retention challenges. Share the presentation with stakeholders to get buy-in for improvements. Track who's viewed it and gather feedback in real-time. This template works for any business wanting to understand their customers better - whether you're fixing a broken onboarding flow or planning a complete customer experience overhaul.