Brand consistency drives recognition and trust across all marketing channels. This comprehensive template helps marketing teams, brand managers, and agencies establish clear visual identity standards that every team member can follow.
The template covers essential brand elements including logo specifications with proper usage guidelines, clear space requirements, and size restrictions. Typography sections define primary fonts with weights and applications, while the color palette provides exact codes for print and digital use. Photography guidelines ensure visual consistency, and tone of voice standards maintain messaging alignment across all communications.
Built for collaborative work in Ellty, teams can edit guidelines together, share updates with stakeholders, and track changes in real-time. Marketing departments use this framework to onboard new team members, brief external agencies, and maintain brand integrity across campaigns. The structured format makes it easy to customize for any company size while ensuring nothing gets overlooked in brand implementation.