Consumer wellness spending hits $5.6 trillion globally in 2025.
Mental health apps dominate funding rounds. Sleep tech scales beyond wearables. Corporate wellness transforms post-remote work.
This guide lists 40+ wellness investors actively funding startups across mental health, nutrition, fitness tech, sleep optimization, mindfulness platforms, and holistic wellbeing.
Get your wellness pitch deck reviewed
Wellness metrics validated. B2B2C model proven. Enterprise pilots converting.
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Ellty reveals investor behavior. Track slide-by-slide engagement. Optimize your story.
Top 40 wellness investors
1. Calm/Storm Ventures
Exclusive founder network focused on health and wellness transformation.
Investment focus: Mental health tech, digital wellness, purpose-driven health
Investment range: Pre-seed to Series A, €500K-€5M
Notable investments: 16+ wellness companies across Europe
Contact: calmstorm.vc
2. Wellness Growth Ventures
Seed fund reshaping wellness at the intersection with healthcare.
Investment focus: Science-backed wellness, proactive health, modern wellness brands
Investment range: Seed stage, $500K-$2M typical
Notable investments: Consumer wellness brands transforming health
Contact: wellnessgrowthventures.com
3. Wisdom Ventures
San Francisco fund investing globally in compassion and wellness.
Investment focus: Mental health, mindfulness, compassionate technology
Investment range: Seed to Series A
Notable investments: Seven Starling, ShareWell, Light Phone
Contact: wisdomventures.com
4. Neotic Fund
Canadian VC focused on mental health therapeutics.
Investment focus: CNS therapeutics, mental health solutions, novel compounds
Investment range: Early stage
Notable investments: Psychedelic medicine companies
Contact: noeticfund.com
5. The Craftory
Growth capital for wellness challenger brands.
Investment focus: Brain health, gut health, sleep, longevity brands
Investment range: Series A+, $10M-$100M
Notable investments: Consumer wellness brands at scale
Contact: thecraftory.io
6. Gaingels
LGBTQIA+ focused fund active in wellness.
Investment focus: Inclusive wellness solutions, mental health
Investment range: Seed to Series A
Notable investments: 41+ investments including wellness
Contact: gaingels.com
7. Precursor Ventures
Early-stage fund with wellness portfolio.
Investment focus: Consumer wellness tech, mental health platforms
Investment range: Pre-seed and seed, $500K-$2M
Notable investments: 25+ investments yearly
Contact: precursorvc.com
8. Y Combinator
Leading accelerator funding wellness innovation.
Investment focus: All wellness verticals, mental health to fitness tech
Investment range: $500K for 7%
Notable investments: Modern Fertility, Bodyport, Sleep Reset
Contact: ycombinator.com
9. Goodwater Capital
Consumer technology fund active in wellness.
Investment focus: Global wellness platforms, consumer health apps
Investment range: Series A to growth
Notable investments: Consumer wellness at scale
Contact: goodwatercap.com
10. Able Partners
Impact-focused wellness investor.
Investment focus: Innovative wellness promoting healthy living
Investment range: Early stage
Notable investments: Health and wellness startups
Contact: ablepartners.com
11. Abundant Venture Partners
Pioneer in wellness startup investments.
Investment focus: Wellness innovation, holistic health solutions
Investment range: Seed to Series A
Notable investments: Transformative wellness companies
Contact: abundantvp.com
12. Afore Capital
Early-stage fund with wellness focus.
Investment focus: Mental and physical health improvement
Investment range: Pre-seed to seed, $500K-$2M
Notable investments: Wellness tech innovators
Contact: afore.vc
13. Alpha Edison
Mental health solutions specialist.
Investment focus: Mental wellness tech, digital therapeutics
Investment range: Early to growth stage
Notable investments: Mental health platforms
Contact: alphaedison.com
14. Anthos Capital
Leading wellness transformation investor.
Investment focus: Strategic wellness investments, health tech
Investment range: Series A to growth
Notable investments: Category-defining wellness brands
Contact: anthoscapital.com
15. Willow Growth Partners
Consumer wellness brand specialist.
Investment focus: CPG wellness brands, better-for-you products
Investment range: Seed to Series B
Notable investments: Wellness consumer brands
Contact: willowgrowth.com
16. B Capital Group
Global fund with wellness practice.
Investment focus: Digital wellness, healthcare transformation
Investment range: Series A to growth, $10M-$50M
Notable investments: Wellness tech platforms
Contact: bcapgroup.com
17. Courtside Ventures
Sports and wellness focused fund.
Investment focus: Sports tech, fitness, performance wellness
Investment range: Seed to Series A
Notable investments: Athletic wellness companies
Contact: courtside.vc
18. Army Venture Capital Corp
Strategic wellness investor.
Investment focus: Performance optimization, resilience tech
Investment range: Early stage
Notable investments: Military-grade wellness tech
Contact: avc.army.mil
19. VentureWave Capital
Tech-enabled wellness investor.
Investment focus: Digital health and wellness platforms
Investment range: Seed to Series A
Notable investments: Wellness SaaS companies
Contact: venturewave.com
20. Super Hero Capital
Nordic wellness investor.
Investment focus: Health and wellness marketplaces
Investment range: Seed stage, €200K-€1M
Notable investments: Finnish wellness startups
Contact: superherocapital.com
21. Morpheus Ventures
US early-stage wellness fund.
Investment focus: AI-powered wellness, health automation
Investment range: Seed to Series A
Notable investments: Wellness tech platforms
Contact: morpheus.com
22. Kamet Ventures
European healthtech specialist.
Investment focus: Digital wellness, health platforms
Investment range: Seed to Series B
Notable investments: European wellness leaders
Contact: kametventures.com
23. BackBone Ventures
DACH region wellness investor.
Investment focus: Food tech wellness, digital health
Investment range: Pre-seed and seed
Notable investments: German wellness startups
Contact: bbventures.ch
24. Bullish
Consumer wellness brand builder.
Investment focus: Pre-seed to Series A wellness brands
Investment range: $250K-$5M
Notable investments: DTC wellness brands
Contact: bullish.co
25. Atai Life Sciences
Mental health therapeutics platform.
Investment focus: Novel mental health compounds, psychedelics
Investment range: Strategic investments
Notable investments: Mental health biotech
Contact: atai.life
26. WellTech Ventures
Global wellness technology fund.
Investment focus: Holistic health tech, preventive wellness
Investment range: Seed to Series B
Notable investments: 40M+ lives impacted
Contact: welltechventures.com
27. Alpaca VC
Innovative wellness funding approaches.
Investment focus: Consumer wellness, lifestyle health
Investment range: Early stage
Notable investments: Wellness marketplace innovations
Contact: alpaca.vc
28. Alberts Impact Capital
Impact-driven wellness investor.
Investment focus: Holistic wellness, mental wellbeing
Investment range: Seed to Series A
Notable investments: Social impact wellness
Contact: albertsimpact.com
29. APA Venture Partners
Wellness-focused growth investor.
Investment focus: Scalable wellness solutions
Investment range: Series A to growth
Notable investments: Various wellness verticals
Contact: apaventure.com
30. Phoenix Capital Ventures
Sports and wellness specialist.
Investment focus: Sports wellness, interactive health media
Investment range: Early stage
Notable investments: Performance wellness brands
Contact: phoenixcapitalventures.com
31. Redbud Brands
Venture studio for wellness CPG.
Investment focus: Better-for-you consumer brands
Investment range: Company creation and seed
Notable investments: Disruptive wellness products
Contact: redbudbrands.com
32. SOSV
Deep tech meets wellness investor.
Investment focus: Human and planetary health wellness
Investment range: Pre-seed to growth
Notable investments: Science-backed wellness
Contact: sosv.com
33. Techstars
Global accelerator with wellness programs.
Investment focus: All wellness verticals
Investment range: $120K for 6%
Notable investments: Hundreds of wellness startups
Contact: techstars.com
34. Rock Health
Digital health and wellness fund.
Investment focus: Full-service digital wellness
Investment range: Seed stage
Notable investments: Digital health transformers
Contact: rockhealth.com
35. Healthbox
Healthcare and wellness accelerator.
Investment focus: Enterprise wellness, B2B health
Investment range: Early stage
Notable investments: Corporate wellness solutions
Contact: healthbox.com
36. MassChallenge HealthTech
Non-dilutive wellness accelerator.
Investment focus: Digital therapeutics, wellness innovation
Investment range: Zero-equity acceleration
Notable investments: Global wellness innovators
Contact: masschallenge.org
37. Dreamit Health
Wellness venture program.
Investment focus: Digital health and wellness
Investment range: Seed acceleration
Notable investments: B2B wellness platforms
Contact: dreamit.com
38. StartUp Health
Global health innovation platform.
Investment focus: Wellness moonshots, preventive health
Investment range: Various stages
Notable investments: 400+ health companies
Contact: startuphealth.com
39. Plug and Play Health
Corporate wellness innovation platform.
Investment focus: Enterprise wellness, digital health
Investment range: Accelerator and fund
Notable investments: B2B wellness solutions
Contact: plugandplaytechcenter.com
40. Wellcome Trust
Global wellness research funder.
Investment focus: Mental health, global wellness challenges
Investment range: Grants and investments
Notable investments: Breakthrough wellness research
Contact: wellcome.org
Pitching wellness investors
Metrics that matter
User engagement: Daily/weekly active users, session length
Health outcomes: Measurable wellness improvements
Retention: 6-month+ retention rates crucial
B2B metrics: Employee engagement, corporate ROI
Differentiation requirements
Wellness market saturated. Need clear differentiation:
- Clinical validation or peer-reviewed research
- B2B2C distribution strategy
- Network effects or community component
- Proprietary content or methodology
Common pitfalls
Generic meditation app. Market flooded.
No outcome data. Wellness requires proof.
Consumer-only model. B2B scales faster.
Alternative funding
Corporate wellness programs
Google for Startups: Wellness accelerator programs
Amazon Well: Strategic partnership opportunities
Microsoft AI for Health: Technical resources
Johnson & Johnson Innovation: JLABS wellness track
Wellness-specific grants
NIH: Mental health innovation grants
Wellcome Trust: Global mental health funding
Chan Zuckerberg Initiative: Wellness research
Gates Foundation: Global wellness access
Success stories
Mental health leaders
Calm: $2B valuation. Meditation to sleep empire.
Headspace: B2B pivot drove growth. Health system partnerships.
Spring Health: $2B valuation. Comprehensive mental health benefits.
Fitness tech winners
Peloton: Hardware plus community model.
Mirror: Acquired by Lululemon for $500M.
Tonal: Strength training reimagined.
Why wellness startups fail
Another meditation app. No differentiation.
B2C only strategy. CAC too high.
No clinical validation. Nice-to-have not must-have.
Ellty for wellness startups
Wellness pitch decks need outcome focus. Engagement metrics dominate. Retention data scrutinized heavily.
Ellty insights show:
- Health outcome slides: 5x view time
- User testimonials: Most shared section
- B2B case studies: Drive partner meetings
Wellness founders report:
- 4x response using tracked links
- Know which VCs value clinical data
- Identify B2B vs B2C focused investors
FAQs
Q: B2C or B2B for wellness?
Start B2C for validation. Scale through B2B2C.
Q: Clinical trials needed?
Not required but differentiates. IRB studies help.
Q: Hardware or software?
Software scales faster. Hardware needs more capital.
Q: Geographic expansion timing?
Prove one market deeply before expanding.
Q: Wellness coach marketplace viable?
Extremely difficult unit economics. Need differentiation.
