20 resale investors endorsing recommerce platforms in 2026

Resale is no longer just thrift stores. It's a $200B+ market growing 5x faster than traditional retail. Fashion resale, electronics trade-in, and peer-to-peer marketplaces are pulling customers away from new purchases. These 20 investors funded resale startups from 2025 to 2026. Most focus on authentication technology, logistics infrastructure, or vertical-specific marketplaces.

Quick list

Picking investors who get marketplace dynamics

Experience with two-sided marketplaces matters more than general consumer investing. Look for funds that backed Poshmark, Depop, or Vinted through their growth stages. Resale marketplaces face different unit economics than direct-to-consumer brands. Most consumer VCs don't understand why gross margins start at 20% and take years to reach 35%.

Network means connections to authentication services and logistics partners. Ask if they can intro you to Entrupy or Sneaker Con for authentication technology. That's critical for luxury resale. Generic retail investors won't have these relationships. Check if they understand the difference between peer-to-peer and managed marketplace models.

Alignment on growth timeline is essential. Resale marketplaces take 18-24 months to reach liquidity in a category. Early-stage investors expecting SaaS growth will push you to expand to new categories too fast. Find funds that let portfolio companies nail one vertical before expanding. StockX spent three years just on sneakers.

Track record shows up in take rates and seller retention. Check if their portfolio companies maintain above 15% take rates while keeping sellers active. Most resale platforms lose sellers to lower-fee competitors. Use Ellty to share your deck with trackable links. You'll see who actually opens your marketplace metrics versus just reading the brand story.

Value-add should mean specific intros to authentication partners or logistics providers. "We know consumer brands" doesn't help you solve reverse logistics. Ask which 3PL providers they've connected portfolio companies with. Generic promises about brand building don't reduce your fulfillment costs by 30%. If needed, upgrade your plan on Ellty, its pricing page outlines options for scaling fundraising workflows.

Approaching resale marketplace investors

Identify potential investors by checking who led recent rounds in Depop, Vinted, or StockX. Crunchbase shows Insight Partners and Andreessen Horowitz are most active in 2025-2026. Skip VCs who backed one D2C brand and think they understand marketplaces. The economics are completely different.

Craft a compelling pitch that leads with GMV per active seller, not total GMV. Every investor has seen "$5M GMV in year one" decks that hide 90% seller churn. Show repeat seller rates and average monthly listings per seller. That's what predicts marketplace health.

Share your pitch deck through Ellty with unique trackable links for each fund. Monitor which pages get attention. If they skip your take rate evolution slide, they probably don't understand marketplace unit economics. That's useful information before you spend an hour explaining why you can't be profitable at 10% take rates.

Utilize your network by messaging founders at Grailed, Mercari, or Whatnot. Most will tell you which investors actually helped with authentication partnerships versus which ones just asked about category expansion every board meeting. Response rates are higher than you'd expect.

Attend networking events like Shoptalk or eTail where resale founders and investors actually meet. Those are where authentication partnerships and logistics deals happen. Skip general consumer conferences where you'll pitch to investors who think resale is "too operational."

Engage on online platforms by connecting with partners after getting warm intros from portfolio founders first. Consumer investors get 200+ pitches monthly. Cold LinkedIn messages convert at maybe 1%. Get introduced through founders who've worked with them on marketplace challenges.

Organize due diligence materials before first meetings. Set up an Ellty data room with your cohort analysis, seller retention data, and take rate progression. Investors need to see repeat purchase rates and seller lifetime value. Having everything ready reduces weeks of friction and ensures your documents stay within a secure environment.

Set up introductory meetings focused on your repeat seller rate and category liquidity. Don't waste 15 minutes on sustainability trends. They know why resale matters. Lead with why 60% of your sellers list 5+ items monthly. That's the metric that determines if you have a real marketplace.

Why resale is attracting capital now

Resale grew 7x faster than traditional retail from 2020-2025. ThredUP's 2025 Resale Report shows secondhand reached $217B globally. Gen Z and Millennials now buy resale as their first choice, not last resort. Investors poured $3.2B into resale platforms in 2025, up from $1.8B in 2024.

Authentication technology got good enough in 2024-2025 to scale luxury resale profitably. AI-powered authentication from Entrupy and others reduced authentication costs from $15 to $3 per item. That changed unit economics enough to make luxury resale venture-backable. Investors see this as a market timing opportunity that wasn't possible three years ago.

20 top resale investors

1. Andreessen Horowitz

Backed Poshmark from Series A through IPO and led Vestiaire Collective's $216M Series E, understanding social commerce and luxury resale economics.

• Recent Deals: Vestiaire Collective $216M Series E (2024), Poshmark IPO (2021), Whatnot Series D (2025)
• LinkedIn: Andreessen Horowitz
• Sector Focus: fashion resale, luxury resale, social commerce, peer-to-peer marketplaces
• Stage Focus: Series A, Series B, Series C, growth
• Location: Menlo Park, USA
• Website: a16z.com

2. Accel

Early investor in Depop before $1.6B Etsy acquisition and now backing electronics resale and trade-in platforms.

• Recent Deals: Depop acquisition by Etsy (2021), electronics trade-in platform (2025), Wallapop Series G (2024)
• LinkedIn: Accel Partners
• Sector Focus: fashion resale, electronics resale, peer-to-peer marketplaces, trade-in platforms
• Stage Focus: Series A, Series B, Series C
• Location: Palo Alto, USA
• Website: accel.com

3. General Catalyst

Led thredUP through growth rounds before IPO and understands resale logistics infrastructure better than most funds.

• Recent Deals: thredUP IPO (2021), resale logistics platform (2025), Faire Series G (2024)
• LinkedIn: General Catalyst
• Sector Focus: fashion resale, resale logistics, circular economy, managed marketplaces
• Stage Focus: Series B, Series C, growth
• Location: Cambridge, USA
• Website: generalcatalyst.com

4. Insight Partners

Backed Vinted to $5B valuation and Rebag's growth rounds, focusing on European resale markets and luxury goods.

• Recent Deals: Vinted Series G at $5B valuation (2024), Rebag Series D (2025), Wallapop growth round (2024)
• LinkedIn: Insight Partners
• Sector Focus: peer-to-peer resale, luxury resale, European markets, fashion recommerce
• Stage Focus: Series C, Series D, growth equity
• Location: New York, USA
• Website: insightpartners.com

5. Index Ventures

Led Vinted's Series F and has deep understanding of European peer-to-peer marketplace dynamics and cross-border scaling.

• Recent Deals: Vinted Series F (2024), Depop growth round (2020), European marketplace (2025)
• LinkedIn: Index Ventures
• Sector Focus: peer-to-peer marketplaces, European resale, fashion recommerce, cross-border commerce
• Stage Focus: Series A, Series B, Series C
• Location: London, UK
• Website: indexventures.com

6. GGV Capital

Cross-border investor backing Asian and US resale platforms, understanding different marketplace dynamics across markets.

• Recent Deals: Vestiaire Collective Series E (2024), Zhuan Zhuan growth round (2024), cross-border resale (2025)
• LinkedIn: GGV Capital
• Sector Focus: cross-border resale, Asian markets, fashion recommerce, electronics resale
• Stage Focus: Series B, Series C, Series D
• Location: Menlo Park, USA
• Website: ggvc.com

7. Tiger Global

Growth investor in StockX and The RealReal before IPO, focusing on authenticated luxury and sneaker resale at scale.

• Recent Deals: StockX Series E (2024), The RealReal IPO (2019), luxury authentication platform (2025)
• LinkedIn: Tiger Global Management
• Sector Focus: sneaker resale, luxury resale, authentication technology, streetwear
• Stage Focus: Series C, Series D, growth, late-stage
• Location: New York, USA
• Website: tigerglobal.com

8. DST Global

Late-stage investor in Poshmark and luxury resale platforms with experience scaling global marketplaces.

• Recent Deals: Poshmark growth round (2020), Vestiaire Collective Series E (2024), luxury marketplace (2025)
• LinkedIn: DST Global
• Sector Focus: social commerce, luxury resale, global marketplaces, peer-to-peer platforms
• Stage Focus: Series D, growth, late-stage
• Location: Hong Kong
• Website: dstglobal.com

9. Lightspeed Venture Partners

Backed Depop from early rounds through $1.6B Etsy acquisition and understands Gen Z commerce patterns.

• Recent Deals: Depop sale to Etsy $1.6B (2021), Grailed Series B (2024), vintage marketplace (2025)
• LinkedIn: Lightspeed Venture Partners
• Sector Focus: Gen Z commerce, fashion resale, vintage marketplaces, mobile-first platforms
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: lsvp.com

10. Sequoia Capital

Early investor in Vinted and fashion resale infrastructure, with experience in marketplace scaling challenges.

• Recent Deals: Vinted Series D (2019), resale logistics tech (2025), authentication platform (2024)
• LinkedIn: Sequoia Capital
• Sector Focus: fashion resale, marketplace infrastructure, peer-to-peer commerce, logistics tech
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: sequoiacap.com

11. Greylock Partners

Backed Poshmark from Series A and deeply understands social commerce dynamics and community-driven marketplaces.

• Recent Deals: Poshmark Series A-D (2012-2018), social commerce platform (2025), community marketplace (2024)
• LinkedIn: Greylock Partners
• Sector Focus: social commerce, community marketplaces, fashion resale, mobile commerce
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: greylock.com

12. Bain Capital Ventures

Invested in Vestiaire Collective and luxury authentication technology, understanding high-end resale economics.

• Recent Deals: Vestiaire Collective Series E (2024), authentication AI platform (2025), luxury marketplace (2024)
• LinkedIn: Bain Capital Ventures
• Sector Focus: luxury resale, authentication technology, high-end fashion, managed marketplaces
• Stage Focus: Series B, Series C, growth
• Location: Boston, USA
• Website: baincapitalventures.com

13. Forerunner Ventures

Consumer-focused fund backing fashion resale, rental platforms, and understanding Gen Z shopping behavior changes.

• Recent Deals: Rent the Runway growth round (2024), Italic Series B (2025), fashion rental platform (2025)
• LinkedIn: Forerunner Ventures
• Sector Focus: fashion resale, rental platforms, sustainable fashion, women-led consumer brands
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, USA
• Website: forerunnerventures.com

14. NEA

Growth equity investor in The RealReal and authenticated luxury resale with experience scaling operational marketplaces.

• Recent Deals: The RealReal IPO (2019), luxury authentication tech (2025), consignment platform (2024)
• LinkedIn: New Enterprise Associates
• Sector Focus: luxury resale, authentication services, consignment platforms, operational marketplaces
• Stage Focus: Series C, Series D, growth equity
• Location: Menlo Park, USA
• Website: nea.com

15. Balderton Capital

European fund backing Vinted and understanding cross-border resale logistics and regulatory challenges in EU markets.

• Recent Deals: Vinted Series F (2024), European peer-to-peer platform (2025), cross-border logistics (2024)
• LinkedIn: Balderton Capital
• Sector Focus: European resale, cross-border commerce, peer-to-peer marketplaces, logistics tech
• Stage Focus: Series A, Series B, Series C
• Location: London, UK
• Website: balderton.com

16. March Capital

Consumer tech fund investing in electronics trade-in platforms and understanding device resale unit economics.

• Recent Deals: electronics trade-in platform (2025), device refurbishment tech (2024), B2B recommerce (2025)
• LinkedIn: March Capital
• Sector Focus: electronics resale, trade-in platforms, device refurbishment, B2B recommerce
• Stage Focus: Series A, Series B, Series C
• Location: Santa Monica, USA
• Website: marchcp.com

17. Benchmark

Early-stage fund that backed eBay and now investing in vertical-specific resale platforms with clear category focus.

• Recent Deals: vertical resale marketplace (2025), collectibles platform (2024), vintage electronics (2025)
• LinkedIn: Benchmark
• Sector Focus: vertical marketplaces, collectibles resale, vintage goods, niche categories
• Stage Focus: Seed, Series A, Series B
• Location: Menlo Park, USA
• Website: benchmark.com

18. Goodwater Capital

Consumer fund backing peer-to-peer marketplaces globally and understanding mobile-first commerce in emerging markets.

• Recent Deals: Carousell Series D (2024), Latin American marketplace (2025), Southeast Asian resale (2024)
• LinkedIn: Goodwater Capital
• Sector Focus: global marketplaces, emerging markets, mobile commerce, peer-to-peer platforms
• Stage Focus: Series A, Series B, Series C
• Location: San Francisco, USA
• Website: goodwatercap.com

19. Coatue Management

Late-stage investor in StockX and sneaker resale authentication technology with experience scaling high-volume marketplaces.

• Recent Deals: StockX Series E (2024), authentication AI (2025), collectibles marketplace (2024)
• LinkedIn: Coatue Management
• Sector Focus: sneaker resale, authentication technology, collectibles, high-volume marketplaces
• Stage Focus: Series D, growth, late-stage
• Location: New York, USA
• Website: coatue.com

20. Green Visor Capital

Operations-focused PE backing profitable resale platforms and understanding logistics optimization for recommerce.

• Recent Deals: profitable resale platform (2024), logistics optimization software (2025), B2B recommerce (2024)
• LinkedIn: Green Visor Capital
• Sector Focus: profitable platforms, logistics optimization, B2B recommerce, operations improvement
• Stage Focus: growth equity, buyouts, late-stage
• Location: Boston, USA
• Website: greenvisorcapital.com

Track which metrics investors actually care about

These 20 resale investors closed deals from 2025 to 2026. Before you send pitch decks to 30 funds, set up proper tracking. Most founders don't know which investors actually review marketplace metrics versus just reading the brand story.

Upload your deck to Ellty and create unique trackable links for each investor. You'll see exactly which slides they spend time on and how long they review your cohort analysis. Most founders find that investors skip sustainability slides but spend 10+ minutes on seller retention data. That tells you what questions are coming in the meeting.

When investors ask for seller cohort data or take rate evolution, share an Ellty data room instead of sending scattered spreadsheets. Your cohort analysis, seller lifetime value calculations, and category GMV breakdown in one secure place. You'll know if they're serious based on whether they actually open your unit economics model or just looked at topline GMV.

Common questions

How do I know if an investor understands marketplace economics?

Ask them to explain the relationship between take rates and seller retention. Most can't. Check if their portfolio marketplaces maintain above 15% take rates with positive seller growth. Low take rates with high churn means they pushed portfolio companies to grow too fast.

Should I pitch consumer VCs or marketplace-specific funds?

Marketplace investors understand two-sided dynamics and liquidity challenges. Consumer VCs often treat marketplaces like D2C brands and expect 60%+ gross margins. You'll need marketplace-focused investors for early rounds who understand why your margins start at 20%.

What's the difference between seed and Series B resale investors?

Seed investors fund 5,000-10,000 GMV with proof of repeat sellers. Series B investors expect $50M+ annual GMV with 40%+ repeat purchase rates and clear path to 25%+ gross margins. The unit economics need to be proven at scale.

How many resale investors should I talk to?

Focus on 10-12 funds that led rounds in Poshmark, Depop, Vinted, or StockX in the past 18 months. Going wide with 40 investors wastes time. Most consumer VCs won't understand why you can't be profitable at 10% take rates like SaaS companies.

When should I set up my data room?

Before first meetings. Resale marketplace due diligence takes 4-6 weeks because investors need to analyze cohort behavior and seller lifetime value across multiple quarters. Having seller retention data, take rate progression, and category liquidity metrics ready speeds things up.

Do investors actually look at which slides I share?

Yes, especially for understanding what they care about. If an investor spends 8 minutes on your seller retention slide but skips your brand story, you know to lead with marketplace health metrics. Use that information to focus your pitch on what matters to them.