Physical security is finally getting the software-first treatment it deserves. Access control, video surveillance, and perimeter security are moving from proprietary hardware to cloud platforms with APIs. Investors closed deals worth over $800M in this space from 2025 to early 2026. The shift from on-premise systems to managed services creates recurring revenue models that VCs actually understand.
Andreessen Horowitz: Led Verkada's $205M Series D in 2025 at $3.7B valuation for cloud-based security cameras and access control
Felicis: Backed Openpath's Series C for mobile access control and smart building integrations
Costanoa Ventures: Early investor in Rhombus Systems' cloud video surveillance platform with $56M raised
Bessemer Venture Partners: Funded Kastle Systems' transition to cloud-based access control for commercial real estate
Sequoia Capital: Invested in Deep Sentinel's AI-powered live surveillance monitoring service
Insight Partners: Led Brivo's growth round for cloud access control serving 20M+ users globally
Sapphire Ventures: Backed Omnigo Software's physical security management platform for enterprises
Industrious Ventures: Focused on industrial security and perimeter protection systems
Emerald Development Managers: Invested in smart building security infrastructure combining access and environmental controls
Khosla Ventures: Backed autonomous security patrol robots and perimeter monitoring systems
Ridge Ventures: Early investor in video analytics platforms for retail security applications
Allegion Ventures: Corporate VC funding smart locks, access credentials, and identity verification
Gradient Ventures: Google's AI fund backing computer vision for security applications
Congruent Ventures: Climate tech fund investing in energy-efficient security systems for buildings
8VC: Backed integrated security platforms combining access, video, and visitor management
Up.Partners: Mobility-focused fund investing in parking security and fleet monitoring
JLL Spark: Real estate tech fund backing building security and access management systems
Camber Creek: PropTech investor funding security solutions for multifamily and commercial buildings
Experience: Find investors who've backed companies through hardware-to-software transitions. Physical security startups face different challenges than pure SaaS, especially when managing sensitive systems that require strong security.
Network: Check if they can intro you to commercial real estate operators and enterprise security teams. That matters more than brand names, especially for startups selling into slower-moving industries
Alignment: Make sure they've funded hardware-enabled businesses before. Pure software VCs often don't understand gross margins on devices and installation costs.
Track record: Look at whether their portfolio companies raised follow-on rounds. Dead portfolio companies are a red flag, and this is where understanding investor patterns through document analytics can help you gauge real engagement.
Communication: Use Ellty to share your deck with trackable links. You'll see who actually opens your financial projections vs. just skimming the product screenshots - something made far easier with our platform.
Value-add: Ask what operational support they provide during hardware manufacturing and supply chain issues. Generic “we have a great network” answers are useless, especially when you need timely investor updates.
Identify potential investors: Research recent deals on Pitchbook or Crunchbase focusing on building tech and IoT security. Seed funds won't lead your Series B, no matter how good your deck is, so prioritize firms active in startup fundraising.
Craft a compelling pitch: Show unit economics per door or per camera deployed. Most investors are tired of security pitches without clear payback periods on hardware.
Share your pitch deck: Upload to Ellty and send trackable links. Monitor which pages investors spend time on. If they skip your go-to-market slides, that's useful information.
Utilize your network: Message portfolio founders on LinkedIn and ask about response times and actual value-add during supply chain disruptions. Most will be honest. Protect your materials with password protection before sharing.
Attend networking events: Commercial Real Estate Tech Summit and ISC West are where deals actually happen. Skip the small local security conferences.
Engage on online platforms: Connect with partners on LinkedIn after you've been introduced. Cold DMs rarely work unless you have a warm intro from a portfolio company.
Organize due diligence: Set up an Ellty data room with your financial model, cap table, and hardware supply agreements before they ask. It speeds up the process.
Set up introductory meetings: Lead with your customer acquisition cost and lifetime value for enterprise accounts. Don't waste 20 minutes on market size slides they've seen 100 times.
Commercial real estate is pushing for unified platforms instead of managing five different security vendors. The 2025-2026 shift toward hybrid work made building operators rethink access control entirely. Legacy systems from companies like Honeywell and Johnson Controls can't integrate with modern building management platforms. Startups that offer APIs and mobile-first experiences are closing enterprise deals faster than expected. Insurance companies are also starting to require smart security systems for coverage, which accelerates adoption.
They led Verkada's Series D and understand that physical security is becoming a data platform business.
Early believers in mobile-first access control before it was obvious that key cards were dead.
They backed Rhombus when cloud video surveillance was still considered risky for enterprises.
They understand recurring revenue from managed access control services for commercial real estate.
Invested in Deep Sentinel's live monitoring service when most VCs thought security needed to be AI-only.
They led Brivo's round because they saw the shift from perpetual licenses to cloud subscriptions in access control.
Corporate VC that understands enterprise sales cycles for physical security software.
They focus on industrial security where most VCs don't bother looking.
Real estate-focused fund that gets why building operators need integrated security and HVAC controls.
Backed autonomous security robots when everyone thought it was too early for outdoor patrol systems.
Early investor in video analytics before computer vision became mainstream for retail security.
Corporate VC from the lock and door hardware company investing in smart credentials and digital identity.
Google's AI fund backing companies using computer vision for security monitoring and threat detection.
Climate tech fund investing in energy-efficient security cameras and low-power access systems.
They understand that security needs to be an integrated platform, not point solutions for each function.
Mobility fund that invests in parking security, fleet monitoring, and vehicle access control systems.
Real estate tech fund from JLL that understands what building operators actually need for security management.
PropTech investor backing security solutions for multifamily and commercial properties with actual tenant data.
These 18 investors closed physical security deals from 2025 to 2026. Before you start reaching out, set up proper tracking.
Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your hardware costs and installation economics. Most founders are surprised to learn investors skip their technology architecture slides but spend 5+ minutes on customer acquisition costs and gross margins.
When investors ask for more materials, share an Ellty data room instead of messy email threads. Your cap table, financial model, supply chain contracts, and hardware specs in one secure place with view analytics.
How do I know if an investor is still active in physical security?
Check Crunchbase or Pitchbook for deals in the last 12-18 months. If they haven't closed a security deal since 2023, they've probably moved on to other sectors.
Should I pitch pure software VCs or look for PropTech specialists?
PropTech and building-focused VCs understand your sales cycles and gross margins better. Pure software VCs will question your hardware costs and installation requirements unless they've backed IoT companies before.
What's the difference between seed and growth investors in this space?
Seed investors expect you to figure out product-market fit with early adopters. Growth investors want to see at least $5M ARR and proof that enterprise customers will actually deploy your system across multiple buildings.
How many investors should I reach out to?
Start with 15-20 that have recent deals in adjacent categories like building tech, IoT, or enterprise security software. Don't spam 100 investors. Your hit rate will be terrible and word spreads fast.
When should I set up a data room?
Before you send your first deck. Investors will ask for your financial model, cap table, and hardware supply agreements within days if they're interested. Having it ready shows you've done this before.
Do investors actually care about deck analytics?
Yes. If an investor forwards your deck to their hardware expert and that person spends 10 minutes on your unit economics, you know the conversation is serious. If they just skim the intro slides, don't expect a term sheet.