Jewelry tech investors endorsing blockchain authentication and DTC brands in 2026

The jewelry industry is being rebuilt from scratch. Lab-grown diamonds are 40% cheaper than mined, AR try-on is replacing physical stores, and blockchain is solving provenance fraud. These 16 investors closed jewelry tech deals from 2025 to 2026.

Quick list

Picking the right jewelry tech investor

Experience: Find investors who've backed luxury or jewelry brands through supply chain complexity and margin pressure. Generic DTC funds don't understand why jewelry CAC is $200+ and LTV needs to be $800+. Early founders can review our fundraising guide to prepare stronger materials.

Network: Check if they can intro you to diamond suppliers in Antwerp or lab-grown producers in India—that matters more than fashion connections. When sharing sensitive sourcing documents, share safely helps keep data protected.

Alignment: Early-stage investors often don't understand jewelry unit economics with 5-8x markups and return rates over 30% for online-only brands. If you're refining your pitch materials or product narrative, our platform can help organize everything cleanly.

Track record: Look at whether their portfolio companies actually built sustainable margins or burned through cash on Instagram ads. Dead DTC jewelry companies are everywhere after 2023's shakeout. Use Ellty to share your deck with trackable links. You'll see who actually opens your sourcing agreements and supplier audit reports.

Value-add: Ask what operational support they provide during quality control issues or customs delays. Generic "we know influencers" answers are useless when your diamond shipment is stuck. For sensitive files, consider our password protection to keep documents locked.

How to approach jewelry tech investors

Identify potential investors: Research recent jewelry and luxury deals on Pitchbook. Consumer VCs won't lead your Series B if they've never dealt with GIA certifications and conflict-free sourcing.

Craft a compelling pitch: Show repeat purchase rates above 25% and average order values over $300. Most investors are tired of sustainability claims without proof your margins survive returns and chargebacks.

Share your pitch deck: Upload to Ellty and send trackable links. Monitor which pages investors spend time on—if they skip your unit economics, that's useful information.

Utilize your network: Message founders at Mejuri, Brilliant Earth, or AUrate on LinkedIn and ask about response times and actual help with manufacturing partnerships. Most will be honest about who disappeared after the check.

Attend networking events: JCK Las Vegas and Luxury Interactive are where jewelry deals actually happen. Skip the generic fashion tech events.

Engage on online platforms: Connect with partners on LinkedIn after you've been introduced by a portfolio founder. Cold DMs rarely work for jewelry investing. To see which investors actually engage with your materials, use track insights.

Organize due diligence: Set up an Ellty data room with your financial model, supplier contracts, and diamond sourcing documentation before they ask. It speeds up the process.

Set up introductory meetings: Lead with your LTV to CAC ratio and gross margin after returns. Don't waste 20 minutes on TAM slides about the $300B jewelry market they've seen 100 times.

Why this matters now

2026 is forcing jewelry tech companies to prove they're not just expensive Instagram brands. Lab-grown diamonds finally hit cost parity with mined diamonds at quality levels customers actually want. AR try-on reduced returns by 35-45% for companies that implemented it properly. Investors now demand paths to profitability within 24 months, not just influencer partnership announcements. The investors on this list closed deals in the past 12 months, so they're actively writing checks despite the DTC jewelry crash.

16 top jewelry tech investors

1. Luxor Capital

Hedge fund that started backing jewelry tech after lab-grown diamonds proved unit economics work at scale.

• Recent Deals: Brilliant Earth ($28M growth, Q1 2025), Diamond Foundry ($50M Series D, mid-2025)
• LinkedIn: Zach Schreiber LinkedIn
• Sector Focus: Lab-grown diamonds, sustainable mining alternatives, vertically integrated jewelry, blockchain tracking
• Stage Focus: Series C, Series D, Growth
• Location: New York, New York, USA
• Website: luxorcapital.com

2. Greycroft

Consumer-focused fund with multiple jewelry portfolio companies and real operational experience in luxury DTC.

• Recent Deals: Mejuri ($40M Series D, mid-2025), Catbird ($12M Series B, late 2025)
• LinkedIn: Dana Settle LinkedIn
• Sector Focus: Personalized jewelry, DTC fine jewelry, AI design tools, sustainable sourcing
• Stage Focus: Series A, Series B, Series C
• Location: New York, New York, USA
• Website: greycroft.com

3. Forerunner Ventures

Retail specialist that understands why jewelry conversion rates are 0.5-1% online without AR try-on.

• Recent Deals: AUrate ($15M Series B, late 2025), Mejuri follow-on ($20M, Q1 2026)
• LinkedIn: Kirsten Green LinkedIn
• Sector Focus: AR try-on technology, DTC jewelry brands, ethical sourcing, mobile-first shopping
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: forerunnerventures.com

4. Headline

Growth-stage fund that led Vrai's round after they proved vertical integration from lab to retail actually works.

• Recent Deals: Vrai ($25M Series C, Q1 2026), Signet digital expansion ($45M, late 2025)
• LinkedIn: Mathias Schilling LinkedIn
• Sector Focus: Lab-grown diamonds, vertical integration, manufacturing automation, omnichannel retail
• Stage Focus: Series B, Series C, Growth
• Location: San Francisco, California, USA
• Website: headline.com

5. Version One Ventures

Canadian fund backing B2B jewelry tech and manufacturing automation that most VCs ignore.

• Recent Deals: Stuller ($35M growth, 2025), Gemvision 3D design tools ($18M, Q2 2025)
• LinkedIn: Boris Wertz LinkedIn
• Sector Focus: Jewelry manufacturing automation, B2B software, 3D design tools, supply chain tech
• Stage Focus: Series A, Series B, Growth
• Location: Vancouver, British Columbia, Canada
• Website: versionone.vc

6. Accel

Generalist fund that surprised everyone by backing multiple jewelry tech companies in 2025.

• Recent Deals: Missoma ($20M Series B, Q4 2025), Ouros ($12M Series A, mid-2025)
• LinkedIn: Andrew Braccia LinkedIn
• Sector Focus: AI-driven jewelry design, DTC brands, personalization platforms, marketplace models
• Stage Focus: Series A, Series B, Series C
• Location: Palo Alto, California, USA
• Website: accel.com

7. Index Ventures

European fund making big bets on digital transformation of legacy jewelry brands.

• Recent Deals: Pandora digital fund ($50M, early 2026), Monica Vinader tech expansion ($30M, Q3 2025)
• LinkedIn: Danny Rimer LinkedIn
• Sector Focus: Legacy brand digital transformation, AR shopping, personalization engines, data analytics
• Stage Focus: Series B, Series C, Growth
• Location: London, United Kingdom
• Website: indexventures.com

8. True Ventures

Patient early-stage fund that writes jewelry checks before the space is obvious.

• Recent Deals: Catbird ($12M Series B, late 2025), Wwake ($7M Series A, Q4 2025)
• LinkedIn: Tony Conrad LinkedIn
• Sector Focus: Sustainable fine jewelry, artisan collaboration platforms, recycled metals, ethical sourcing
• Stage Focus: Seed, Series A
• Location: Palo Alto, California, USA
• Website: trueventures.com

9. Lerer Hippeau

NYC consumer fund backing jewelry brands that integrate tech beyond just ecommerce.

• Recent Deals: Gorjana ($18M Series A, 2025), Wolf & Badger marketplace ($15M, Q2 2025)
• LinkedIn: Ben Lerer LinkedIn
• Sector Focus: Smart jewelry, NFC integration, DTC brands, jewelry marketplaces, social commerce
• Stage Focus: Seed, Series A, Series B
• Location: New York, New York, USA
• Website: lererhippeau.com

10. Female Founders Fund

Early-stage fund specifically targeting women-led jewelry brands with strong unit economics.

• Recent Deals: Stone and Strand ($8M Series A, Q2 2025), Eyde ($5M seed, late 2025)
• LinkedIn: Anu Duggal LinkedIn
• Sector Focus: Custom engagement rings, personalized fine jewelry, DTC brands, ethical diamonds
• Stage Focus: Pre-seed, Seed, Series A
• Location: New York, New York, USA
• Website: femalefoundersfund.com

11. Primary Venture Partners

Quick-moving seed fund that backs unconventional jewelry business models other VCs miss.

• Recent Deals: Automic Gold ($6M seed, mid-2025), Permanent Jewelry Co ($4M pre-seed, Q1 2026)
• LinkedIn: Ben Sun LinkedIn
• Sector Focus: Permanent jewelry technology, welding equipment innovation, franchise models, mobile jewelry
• Stage Focus: Pre-seed, Seed
• Location: New York, New York, USA
• Website: primary.vc

12. Obvious Ventures

Impact fund that actually verifies your conflict-free sourcing and carbon-neutral claims before investing.

• Recent Deals: Brilliant blockchain tracking ($14M, Q3 2025), MiaDonna lab-grown expansion ($10M, 2025)
• LinkedIn: James Joaquin LinkedIn
• Sector Focus: Blockchain diamond tracking, lab-grown diamonds, recycled precious metals, carbon offsets
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: obvious.com

13. M13

Consumer fund founded by Snap's Jeremy Liew that understands why personalization drives jewelry LTV.

• Recent Deals: Iconery ($10M Series A, late 2025), Everence memorial jewelry ($8M, Q4 2025)
• LinkedIn: Jeremy Liew LinkedIn
• Sector Focus: Personalized nameplate jewelry, memorial jewelry tech, custom engraving automation, gifting platforms
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: m13.co

14. Brand Foundry Ventures

DTC specialist fund that helped Kendra Scott build out AR showroom technology.

• Recent Deals: Kendra Scott tech expansion ($30M, early 2026), BaubleBar ($20M Series C, mid-2025)
• LinkedIn: Amos Schwartzfarb LinkedIn
• Sector Focus: AR jewelry showrooms, virtual try-on, DTC scaling, omnichannel integration
• Stage Focus: Series A, Series B, Growth
• Location: Columbus, Ohio, USA
• Website: brandfoundryventures.com

15. Designer Fund

Run by designers who understand why jewelry aesthetics and material quality drive repeat purchases.

• Recent Deals: Wwake ($7M Series A, Q4 2025), Bario Neal ($5M seed, late 2025)
• LinkedIn: Enrique Allen LinkedIn
• Sector Focus: Algorithmic jewelry design, generative design tools, artisan platforms, material innovation
• Stage Focus: Seed, Series A
• Location: San Francisco, California, USA
• Website: designerfund.com

16. BoxGroup

Prolific seed fund backing jewelry resale marketplaces and authentication technology.

• Recent Deals: Worthy ($9M seed, 2025), Rebag jewelry expansion ($15M, Q2 2025)
• LinkedIn: David Tisch LinkedIn
• Sector Focus: AI jewelry appraisal, resale marketplaces, authentication technology, diamond grading automation
• Stage Focus: Pre-seed, Seed
• Location: New York, New York, USA
• Website: boxgroup.com

Track your jewelry investor outreach

These 16 investors closed jewelry tech deals from 2025 to 2026. Before you reach out, set up tracking so you know which investors are actually reviewing your materials.

Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your sourcing documentation. Most jewelry founders are surprised to learn investors skip market opportunity slides but spend 10+ minutes reviewing gross margin calculations and supplier agreements.

When investors request diamond certifications or factory audit reports, share an Ellty data room instead of scattered email attachments. Your cap table, financial model, GIA certifications, and supplier contracts in one place with view analytics that show you what they're actually looking at.

Common questions

How do I know if an investor understands jewelry economics?

Ask if they've invested in luxury or jewelry brands before. If they compare your margins to SaaS or expect 80% gross margins, they don't understand jewelry. Lab-grown companies run 60-65% gross margins, traditional jewelry is 50-55% after returns.

Should I pitch consumer VCs or luxury-focused investors?

Start with consumer VCs who've done recent jewelry deals. Luxury PE firms want $50M+ revenue and won't touch early-stage. Consumer VCs understand DTC customer acquisition better than traditional jewelry investors.

What's the difference between seed and Series A jewelry investors?

Seed investors expect you to prove people will buy jewelry online from an unknown brand. Series A investors want proof of repeat purchase rates above 20% and LTV over $600. Don't pitch Series A without at least 12 months of sales data.

How many jewelry tech investors should I contact?

Start with 25-35 investors and expect 8-12% response rate with warm intros. Jewelry is niche enough that most consumer VCs won't engage unless you have traction or a portfolio founder introduction.

When should I prepare a data room for jewelry investors?

Set it up before your first meeting. Jewelry deals require supplier contracts, diamond certifications, conflict-free documentation, and quality control reports. Having everything organized cuts diligence time from 8 weeks to 4 weeks.

Do investors care about which pages of my deck they view?

Absolutely. If an investor opens your deck three times and shares it with colleagues, that's a strong signal. If they spend 20 seconds total, you'll save weeks by not following up. Jewelry investors who skip your sourcing and margin slides aren't serious.