Industry 4.0 funding hit $7-8 billion in the first half of 2026. That's on track to match 2024's $15 billion total. Corporate VCs like Intel Capital and Qualcomm Ventures still dominate, but independent firms are writing bigger checks for software platforms over hardware.
Finding the right investor matters. Industry 4.0 deals take longer to close than SaaS - average 8-12 months for Series A. Hardware startups need patient capital. Software platforms need investors who understand OT/IT integration. Most founders waste time pitching seed funds for their Series B or hardware specialists who only back pure software plays.
Intel Capital: Led $15.5M seed round for Mueon's AI data center infrastructure in September 2025.
Qualcomm Ventures: Partnered with Aramco Digital on industrial edge AI in May 2025.
Lux Capital: Backed Physical Intelligence's $600M round at $5.6B valuation in November 2025.
Insight Partners: Led Litmus' industrial AI funding round in November 2025.
Bessemer Venture Partners: Invested in Wonderful AI's $100M raise at $700M valuation in November 2025.
Sequoia Capital: Backed Collaborative Robotics' $100M Series B in 2025.
Bosch Venture Capital: Active in industrial IoT sensor companies and manufacturing automation.
GE Ventures: Focuses on industrial software and predictive maintenance platforms.
Rockwell Automation Ventures: Backs startups building connected enterprise solutions for factories.
Techstars: Early-stage accelerator invested $10M+ across Industry 4.0 startups in 2025.
Y Combinator: Backed industrial automation startups in recent batches.
Creative Destruction Lab: Canadian accelerator supporting industrial AI and robotics.
McRock Capital: Specialized in industrial IoT hardware and sensor companies.
Industry Ventures: Acquired by Goldman Sachs in October 2025, $800M AUM in venture funds.
Khosla Ventures: Backed Physical Intelligence and multiple robotics companies in 2025.
General Catalyst: Led Collaborative Robotics' $100M Series B with participation in late 2025.
Thrive Capital: Co-led Physical Intelligence's $70M seed and $600M follow-on rounds.
Munich Re Ventures: Invested in Litmus through HSB Fund II in November 2025.
Look at recent deals first. Check if they've funded companies at your stage in the past 18 months. A fund that backed five seed-stage industrial IoT companies last year is more likely to respond than one that did two Series C deals.
Geography matters less than it used to, but time zones affect board involvement. European funds sometimes struggle with monthly board calls at 6am. Ask portfolio companies about actual response times when you need help. When you share materials through secure sharing, you’ll know exactly when they access important files regardless of region.
Check if they understand your business model. SaaS investors often push for pure software when you need hardware margins to work. Hardware-focused VCs sometimes don't get how to value recurring service revenue. Find someone who's backed similar hybrid models before.
Portfolio conflicts kill deals. If they've already invested in a competitor, move on. Most funds won't risk the relationship with their existing portfolio company. Some claim they will, but board dynamics get messy fast. Protect sensitive information by using our security features before sharing deeper materials.
Use Ellty to share your deck with trackable links. You'll see who actually opens your financial projections. If an investor claims they're interested but hasn't looked past slide 3 in two weeks, they're not serious.
Talk to their portfolio companies. LinkedIn message founders directly. Ask about response time during problems and whether they actually provide the introductions they promise. Most will be honest off the record.
Research their thesis on Pitchbook or Crunchbase first. Industrial IoT funds won't back pure robotics plays. Software-focused VCs rarely lead hardware rounds. Don't waste time on funds that don't match your model.
Show real factory pilots in your deck. Investors are tired of lab demos that don't translate to production. Include actual cycle time improvements, defect rate reductions, or downtime metrics from pilot customers.
Upload to Ellty and send trackable links. Monitor which pages investors spend time on. If they skip your unit economics, that's useful information. Most spend 5+ minutes on financials if they're serious.
Get introductions through portfolio founders when possible. Cold emails to Industry 4.0 partners rarely work. The good ones get 50+ pitches weekly. A warm intro from someone they've backed carries weight.
Attend IoT World, Automate, or Hannover Messe if you can afford it. That's where actual deals happen. Skip generic tech conferences — wrong audience. Manufacturing tech investors concentrate at industry-specific events. When you're sharing materials afterward, avoid email limits by using our guide on sending large PDFs.
Connect with partners on LinkedIn after getting introduced. Don't spam cold connection requests. One thoughtful message after you've been introduced works better than ten cold DMs. Reference the specific portfolio company that made the intro. When it's time to share your deck, follow our steps on sending pitch decks.
Set up an Ellty data room with your financial model and cap table before they ask. It speeds up the process. Most investors want to see detailed unit economics and manufacturing costs by week 3 of diligence.
Lead with your differentiation in first meetings. Don't spend 20 minutes on market size slides. They've seen the Industry 4.0 TAM deck 100 times. Show why your OT connectivity is 10x faster or why your edge AI actually works on factory hardware.
Manufacturing automation hit an inflection point in 2026. Global smart factory investment reached $159-210 billion depending on which analyst you believe. More importantly, software platforms are capturing more funding than pure hardware for the first time.
Industrial AI moved from hype to production deployments. Companies like Litmus and Physical Intelligence raised substantial rounds based on actual customer traction, not just demos. Investors want to see real factories running your software before Series A now.
Corporate VCs are deploying $20-80M per round at Series B-C stages. Intel Capital deployed $350M across 30 investments in 2023. Qualcomm Ventures manages $2B+ AUM. These aren't passive investors - they bring technical resources and customer introductions that matter for hardware companies.
Intel's corporate VC arm backs companies across cloud, devices, frontier tech, and silicon with a focus on compute infrastructure.
Corporate VC with $2B+ AUM focusing on wireless connectivity, automotive, IoT, and AI-powered industrial applications.
Deep tech investor with $5B+ AUM backing robotics, AI, and industrial automation companies from $100K to $100M.
Global software investor with $90B+ AUM focusing on enterprise applications and industrial software platforms.
Stage-agnostic investor with $19B AUM backing cloud, AI, and vertical software companies including industrial applications.
Legendary VC firm with $56B AUM investing across technology sectors including robotics and industrial automation.
Corporate VC arm of Bosch focusing on industrial IoT, sensors, and manufacturing technologies.
Industrial conglomerate's VC arm backing companies in industrial software and predictive maintenance.
Corporate VC from industrial automation leader investing in connected enterprise and smart manufacturing.
Global startup accelerator that invested $10M+ across Industry 4.0 portfolio companies in 2026.
Leading startup accelerator backing industrial automation companies in recent batches.
Canadian accelerator supporting industrial AI and advanced manufacturing companies.
Specialized fund focused exclusively on industrial IoT hardware and connectivity solutions.
Acquired by Goldman Sachs in October 2025 with $800M AUM in venture capital partnerships.
Deep tech investor backing robotics and industrial automation companies with patient capital.
Growth-stage investor leading large rounds in robotics and industrial automation.
Technology investor co-leading major robotics and AI funding rounds.
Insurance group's VC arm investing in industrial IoT for risk management and predictive maintenance.
These 18 investors closed deals from 2023 to 2026. Before you start reaching out, set up proper tracking.
Upload your deck to Ellty and create a unique link for each investor through our pitch deck. You'll see exactly which slides they view and how long they spend on your financials. Most founders are surprised to learn investors skip their market size slides but spend 5+ minutes on unit economics.
When investors ask for more materials, share an Ellty data room instead of messy email threads. Your cap table, financial model, and contracts in one secure place with view analytics. You'll know when they actually look at your documents versus just saying they will.
Tracking matters because Industry 4.0 deals move slowly. Average time from first meeting to term sheet is 8–12 months for hardware companies, 4–6 months for pure software. Without analytics, you're guessing which investors are serious. With Ellty, you can rely on document analytics to see who's actually reviewing your materials and focus your time accordingly.
How do I know if an investor is still active?
Check Crunchbase or Pitchbook for deals in the last 12 months. If they haven't announced anything recent, they might be between funds. Look at their website's news section - most announce new portfolio companies there. Dead giveaway is when their last press release is from 2023.
Should I cold email investors or get introductions?
Get introductions for Industry 4.0 investors. Cold emails work for early-stage generalist VCs. They rarely work for specialized industrial investors who get 50+ pitches weekly. Message portfolio founders on LinkedIn and ask for intros. Most are helpful if you're not a direct competitor.
What's the difference between corporate and independent VCs?
Corporate VCs like Intel Capital and Qualcomm Ventures move slower but offer customer intros and technical resources. They sometimes push for partnerships with the parent company. Independent VCs move faster and have fewer conflicts, but you miss out on the operational help. Hardware companies often benefit more from corporate VCs. Software companies can go either way.
How many investors should I reach out to?
Start with 15-20 that actually fit your stage and sector. Industry 4.0 deals take longer, so you need a bigger pipeline. But don't spray and pray to 100 investors. Research 15-20 properly, get warm intros, and add more as conversations progress. Quality over quantity matters here.
When should I set up a data room?
Before your first investor meeting if possible. Industry 4.0 investors will ask for your financial model, cap table, and customer contracts by week 2-3. Having it ready shows you're organized and speeds up diligence. Use Ellty so you can track which documents they actually review.
Do investors actually care about pitch deck analytics?
The good ones do. If an investor hasn't opened your deck in two weeks but claims they're "still reviewing it," they're not interested. Analytics help you focus on engaged investors and stop wasting time on tire kickers. Most founders wish they'd started tracking earlier - it would have saved them months.