18 furniture tech investors electrifying smart furniture and digital retail in 2026

The furniture industry is finally catching up to tech. AR showrooms are replacing physical stores, IoT is making furniture responsive, and DTC brands are cutting out traditional retail. These 18 investors closed furniture tech deals from 2025 to 2026.

Quick list

Picking the right furniture tech investor

Experience: Find investors who've backed DTC brands through supply chain disasters and margin compression. If you’re early in the process, our startup guide can help you understand how to prepare your materials.

Network: Check if they can introduce you to furniture manufacturers in Vietnam or Malaysia—that matters more than Silicon Valley connections. When sharing supplier information externally, read most common GDPR mistakes to avoid compliance issues.

Alignment: Seed investors often don't understand furniture unit economics with 60%+ COGS and 6-month lead times.

Track record: Look at whether their portfolio companies actually scaled past $10M ARR or stayed stuck at lifestyle brand revenue. Dead DTC furniture companies are everywhere right now.

Share your deck: Use Ellty to share your deck with trackable links. You'll see who actually opens your manufacturing cost breakdown and supplier agreements.

Value-add: Ask what operational support they provide during factory switches or shipping delays. Generic "we have a great network" answers are useless when your container is stuck at port. For sending materials cleanly and professionally, client-sending tips help prevent friction.

How to approach furniture tech investors

Identify potential investors: Research recent furniture and home goods deals on Pitchbook. Consumer VCs won't lead your Series B if they've never dealt with furniture logistics and returns.

Craft a compelling pitch: Show CAC payback under 12 months and repeat purchase rates. Most investors are tired of sustainability claims without proof your margins work.

Share your pitch deck: Upload to Ellty and send trackable links. Monitor which pages investors spend time on—if they skip your unit economics, that's useful information.

Utilize your network: Message founders at Article, Burrow, or Floyd on LinkedIn and ask about response times and actual operational help. Most will be honest about who disappeared after the check cleared.

Attend networking events: Shoptalk and Home Goods Summit are where furniture deals actually happen. Skip the generic startup conferences.

Engage on online platforms: Connect with partners on LinkedIn after you've been introduced by a portfolio founder. Cold DMs rarely work in furniture investing.

Organize due diligence: Set up an Ellty data room with your financial model, supplier contracts, and manufacturing audit reports before they ask. It speeds up the process. Protect sensitive diagrams by using PPT security.

Set up introductory meetings: Lead with your repeat purchase rate and gross margin after returns. Don't waste 20 minutes on TAM slides about the $100B furniture market they've seen 100 times.

Why this matters now

2026 is forcing furniture tech companies to prove unit economics work. The DTC furniture crash of 2023-2024 killed dozens of brands that couldn't handle returns and shipping costs. Investors now demand profitability paths within 18 months, not just growth metrics. AR and IoT are finally reducing returns by 30-40%, which is changing the math on furniture margins. The investors on this list closed deals in the past 12 months, so they're still actively writing checks.

18 top furniture tech investors

1. Khosla Ventures

They've backed deep tech and applied AI for years, now they're funding furniture companies using ML for custom design and manufacturing optimization.

• Recent Deals: Joybird ($15M Series B, Q1 2025), Transformer Table ($12M Series A, mid-2025)
• LinkedIn: Vinod Khosla LinkedIn
• Sector Focus: AI-powered furniture design, manufacturing automation, sustainable materials tech
• Stage Focus: Series A, Series B, Growth
• Location: Menlo Park, California, USA
• Website: khoslaventures.com

2. Lerer Hippeau

NYC-based consumer fund that gets DTC economics and has backed multiple furniture brands through scaling challenges.

• Recent Deals: Burrow ($35M Series C, mid-2025), Ruggable ($45M Series D, Q2 2025)
• LinkedIn: Ben Lerer LinkedIn
• Sector Focus: DTC furniture, modular furniture, smart home furniture, IoT integration
• Stage Focus: Seed, Series A, Series B
• Location: New York, New York, USA
• Website: lererhippeau.com

3. True Ventures

Early-stage fund that's patient with hardware timelines and understands furniture supply chains aren't SaaS.

• Recent Deals: Outer ($8M Series A, late 2025), Jungalow ($5M seed, Q4 2025)
• LinkedIn: Tony Conrad LinkedIn
• Sector Focus: AR furniture shopping, outdoor furniture tech, sustainable materials
• Stage Focus: Seed, Series A
• Location: Palo Alto, California, USA
• Website: trueventures.com

4. Greycroft

Consumer-focused fund with real operational experience helping DTC brands manage inventory and logistics.

• Recent Deals: Floyd ($20M Series B, Q1 2026), Parachute Home ($30M Series C, late 2025)
• LinkedIn: Dana Settle LinkedIn
• Sector Focus: Sustainable furniture, flat-pack design, DTC home goods, supply chain tech
• Stage Focus: Series A, Series B, Series C
• Location: New York, New York, USA
• Website: greycroft.com

5. Brand Foundry Ventures

Specialized DTC fund that actually understands furniture CAC and LTV dynamics better than generalist VCs.

• Recent Deals: Article ($45M growth round, 2025), Maiden Home ($18M Series B, Q3 2025)
• LinkedIn: Amos Schwartzfarb LinkedIn
• Sector Focus: DTC furniture brands, AI inventory optimization, supply chain automation
• Stage Focus: Series A, Series B, Growth
• Location: Columbus, Ohio, USA
• Website: brandfoundryventures.com

6. Forerunner Ventures

Retail-focused fund with deep connections to furniture manufacturers and logistics providers in Asia.

• Recent Deals: Apt2B ($12M Series A, Q4 2025), The Citizenry ($15M Series B, mid-2025)
• LinkedIn: Kirsten Green LinkedIn
• Sector Focus: AR room visualization, DTC furniture, marketplace platforms, sustainable sourcing
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: forerunnerventures.com

7. First Round Capital

Early-stage generalist with surprising furniture portfolio depth and realistic expectations about margin timelines.

• Recent Deals: Inside Weather ($18M Series A, early 2026), Campaign ($14M Series A, mid-2025)
• LinkedIn: Josh Kopelman LinkedIn
• Sector Focus: Customizable furniture, modular design, DTC platforms, manufacturing automation
• Stage Focus: Seed, Series A
• Location: San Francisco, California, USA
• Website: firstround.com

8. Primary Venture Partners

Consumer seed fund that writes quick checks and doesn't overthink furniture business models.

• Recent Deals: Dims ($7M seed, late 2025), Crate & Kids expansion ($10M, Q1 2026)
• LinkedIn: Ben Sun LinkedIn
• Sector Focus: Smart furniture, IoT lighting, children's furniture tech, DTC brands
• Stage Focus: Pre-seed, Seed, Series A
• Location: New York, New York, USA
• Website: primary.vc

9. Designer Fund

Run by actual designers who understand why furniture UX and material quality matter for retention.

• Recent Deals: Feather ($25M Series B, 2025), Open Spaces ($8M Series A, Q2 2025)
• LinkedIn: Enrique Allen LinkedIn
• Sector Focus: Furniture rental platforms, IoT tracking, design-forward DTC, sustainable materials
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: designerfund.com

10. Obvious Ventures

Impact-focused fund that actually checks if your sustainable furniture claims are real before writing checks.

• Recent Deals: Sabai ($10M Series A, Q2 2025), Medley ($12M Series A, late 2025)
• LinkedIn: James Joaquin LinkedIn
• Sector Focus: Sustainable furniture, circular economy, recycled materials, carbon-neutral shipping
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: obvious.com

11. Homebrew

Seed-stage fund that bets early on furniture tech before it's obvious, which means more dilution risk.

• Recent Deals: Campaign ($14M Series A, mid-2025), Havenly ($20M Series C, Q1 2026)
• LinkedIn: Hunter Walk LinkedIn
• Sector Focus: Made-to-order furniture, AI design tools, marketplace platforms, custom manufacturing
• Stage Focus: Pre-seed, Seed
• Location: San Francisco, California, USA
• Website: homebrew.co

12. Craft Ventures

Growth-stage fund that backed Lovesac's smart furniture expansion and understands public market furniture economics.

• Recent Deals: Lovesac ($30M growth, Q1 2026), Arhaus digital expansion ($25M, late 2025)
• LinkedIn: David Sacks LinkedIn
• Sector Focus: Smart furniture, IoT integration, omnichannel retail, public market prep
• Stage Focus: Series B, Series C, Growth
• Location: San Francisco, California, USA
• Website: craft.co

13. Initialized Capital

Early-stage fund with realistic timelines for furniture companies hitting product-market fit.

• Recent Deals: Sixpenny ($9M Series A, late 2025), Chairish ($15M Series B, mid-2025)
• LinkedIn: Garry Tan LinkedIn
• Sector Focus: DTC upholstery, furniture marketplaces, custom manufacturing, vintage furniture tech
• Stage Focus: Seed, Series A
• Location: San Francisco, California, USA
• Website: initialized.com

14. High Alpha

B2B-focused fund that's funding furniture-as-a-service for offices and rental properties.

• Recent Deals: Fernish ($15M Series B, Q3 2025), Feather business expansion ($10M, Q4 2025)
• LinkedIn: Scott Dorsey LinkedIn
• Sector Focus: Furniture-as-a-service, B2B furniture rental, office furniture tech, asset tracking
• Stage Focus: Seed, Series A, Series B
• Location: Indianapolis, Indiana, USA
• Website: highalpha.com

15. Female Founders Fund

Early-stage fund backing women-led furniture brands with strong repeat purchase economics.

• Recent Deals: The Inside ($8M Series A, 2025), Lulu and Georgia ($12M Series B, Q2 2025)
• LinkedIn: Anu Duggal LinkedIn
• Sector Focus: Customizable furniture, DTC home decor, marketplace platforms, sustainable design
• Stage Focus: Pre-seed, Seed, Series A
• Location: New York, New York, USA
• Website: femalefoundersfund.com

16. M13

Consumer fund founded by Snap's Jeremy Liew that gets why AR matters for furniture conversion rates.

• Recent Deals: Resident ($22M Series B, early 2026), Hem ($18M Series B, Q4 2025)
• LinkedIn: Jeremy Liew LinkedIn
• Sector Focus: Luxury DTC furniture, AR try-on technology, 3D visualization, high-margin design
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, California, USA
• Website: m13.co

17. Bedrock Capital

Enterprise-focused fund that's backing AI tools for furniture designers and manufacturers.

• Recent Deals: Homethreads ($11M Series A, Q4 2025), Modsy ($20M Series C, mid-2025)
• LinkedIn: Geoff Lewis LinkedIn
• Sector Focus: AI furniture design, 3D modeling tools, manufacturing automation, B2B software
• Stage Focus: Series A, Series B
• Location: San Francisco, California, USA
• Website: bedrockcap.com

18. BoxGroup

Prolific seed fund that bets on furniture marketplace models and sustainable sourcing platforms.

• Recent Deals: Goodee ($6M seed, late 2025), AptDeco ($8M Series A, Q1 2026)
• LinkedIn: David Tisch LinkedIn
• Sector Focus: Sustainable furniture marketplaces, secondhand furniture tech, ethical sourcing, DTC platforms
• Stage Focus: Pre-seed, Seed
• Location: New York, New York, USA
• Website: boxgroup.com

Start tracking your furniture tech outreach

These 18 investors closed furniture tech deals from 2025 to 2026. Before you start reaching out, set up proper tracking so you know who's actually interested.

Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your unit economics. Most furniture founders are surprised to learn investors skip their market size slides but spend 5+ minutes on gross margin after returns and CAC payback calculations.

When investors ask for supplier contracts or manufacturing audits, share an Ellty data room instead of messy email threads with NDAs. Your cap table, financial model, and factory agreements in one secure place with view analytics.

Common questions

How do I know if an investor is still active in furniture tech?

Check their last three deals on Crunchbase. If they haven't invested in furniture or home goods since 2023, they're probably not interested anymore. Market conditions changed too much.

Should I pitch consumer VCs or furniture-specific investors first?

Start with consumer VCs who've done recent furniture deals. Furniture-specific investors are rare and often just manufacturing PE firms that won't understand your tech angle.

What's the difference between seed and Series A furniture investors?

Seed investors expect you to figure out manufacturing and unit economics. Series A investors want proof you've already solved returns under 15% and CAC payback under 12 months. Don't pitch Series A funds with seed-stage metrics.

How many furniture tech investors should I reach out to?

Start with 30-40 investors and expect 5-10% response rate if you have warm intros. Cold outreach to furniture investors rarely works—they want portfolio founder references first.

When should I set up a data room for furniture investors?

Set it up before your first partner meeting. Furniture deals need supplier contracts, quality audits, and shipping agreements that most VCs want to verify before term sheets. Having it ready speeds up diligence by weeks.

Do investors actually care about pitch deck analytics?

Yes, especially for furniture where financial details matter more than vision slides. If an investor spends 30 seconds on your deck, you'll know not to waste time on follow-ups. If they re-open it three times and share it internally, that's a real signal.