20 active consumer tech investors capitalizing digital products in 2026

Consumer tech is messy right now. CAC is up, retention is down, and most investors who made money on direct-to-consumer between 2019-2021 got burned. But some VCs are still writing checks for apps and platforms that actually work. Here's who's active.

Quick list

Finding investors who understand your metrics

Find investors who've backed companies past the Series A wall. Most consumer investors are good at pattern-matching on early traction but terrible at understanding post-PMF burn rates.

Experience matters more than brand names—a partner who's seen retention curves flatten at 50k DAU knows what questions to ask.

Network means actual platform partnerships and growth channel intros, not "we know people at Google." Check if they can intro you to App Store editors or TikTok partnership teams.

Alignment on timeline is critical—growth investors expect 3-4x annual growth while you're rebuilding your product.

Track record sshows up in follow-on rounds. If their portfolio companies can't raise Series B, they probably gave bad advice at Series A. Use Ellty to share your deck with trackable links. You'll see who actually opens your retention cohorts versus just skimming growth metrics—learn how to send pitch decks effectively with Ellty.

Value-add claims about "operational support" usually mean monthly check-ins where they ask about revenue. Ask their founders what help they got during CAC spikes or platform policy changes.

Getting meetings without warm intros

Identify potential investors by checking who backed similar apps that failed. They understand the space and might have FOMO about missing the next winner—strong investor outreach helps you target the right ones.

Craft a compelling pitch that leads with your 30-day retention number, not your TAM. Most consumer investors have seen 100 pitch decks claiming massive markets.

Share your pitch deck through Ellty with unique tracking links. Monitor which pages investors spend time on—if they skip your unit economics, that's useful insight into whether they understand consumer business models. Make sure your deck is secure by using our PDF protection tools.

Utilize your network by DMing founders from portfolio companies on LinkedIn. Most will tell you actual response times and whether the firm helps with growth or just shows up for board meetings.

Attend networking events like Insight's ScaleUp conference or General Catalyst's Build conference. Mobile Growth Summit and App Promotion Summit are where consumer investors actually show up, not generic startup conferences.

Engage on online platforms by commenting on partner tweets about consumer trends—but only if you have something smart to say. Generic replies get ignored.

Organize due diligence materials before you need them. Set up an Ellty data room with your cohort analysis, CAC payback model, and app store metrics before investors ask. It speeds up the process when they want to move fast.

Set up introductory meetings that lead with your key differentiation in monetization or retention. Don’t waste the opening 15 minutes walking through your founding story. If you're sharing sensitive financials, prioritize deck security with Ellty.

Why this matters now

Consumer tech funding dropped 63% from 2021 to 2023, but stabilized in 2024. Investors who survived the correction are writing checks again, but only for apps with real retention and clear paths to profitability. The shift from growth-at-all-costs to sustainable unit economics means you need investors who understand CAC payback and LTV calculations. Platform risk is higher than ever—TikTok uncertainty, iOS privacy changes, and AI disruption are real concerns. Work with investors who’ve helped companies navigate these issues, and make sure your data-sharing process stays DPA compliant.

20 consumer tech investors

1. Lightspeed Venture Partners

Moves fast on consumer deals and has deep experience scaling marketplace apps. Their portfolio includes Faire, Affirm, and Grubhub.

• Recent Deals: Faire $400M Series G ($12.4B, March 2024), Rec Room $145M Series D ($3.5B, 2023)
• LinkedIn: Jeremy Liew, Nicole Quinn
• Sector Focus: marketplace apps, social commerce, creator tools, gaming
• Stage Focus: Seed, Series A, Series B
• Location: Menlo Park, USA
• Website: lsvp.com

2. Andreessen Horowitz

Strong operational support for consumer companies but expects aggressive growth. Backed Facebook, Instagram, and Airbnb early.

• Recent Deals: Substack $65M Series B (2023), Adam Mosseri's Artifact acquisition (2024), Sleeper $40M Series B (2023)
• LinkedIn: Connie Chan, Andrew Chen
• Sector Focus: social apps, creator economy, gaming, crypto consumer apps
• Stage Focus: Seed, Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: a16z.com

3. Accel

Fast decision-making and good at spotting product-market fit early. Led Series A in Slack, Spotify, and Notion.

• Recent Deals: Headway $125M Series C ($3.5B, 2024), Beeper $16M Series A (2023)
• LinkedIn: Dan Levine, Arun Mathew
• Sector Focus: productivity apps, mental health, social platforms, marketplaces
• Stage Focus: Series A, Series B
• Location: Palo Alto, USA
• Website: accel.com

4. Greylock Partners

Selective but supportive once they invest. Strong network in consumer social and helped Discord and LinkedIn scale.

• Recent Deals: Discord follow-on rounds, Superhuman Series C extension (2024)
• LinkedIn: Josh Elman, Sarah Guo
• Sector Focus: social apps, productivity tools, collaboration software
• Stage Focus: Seed, Series A, Series B
• Location: Menlo Park, USA
• Website: greylock.com

5. Index Ventures

European roots but backs US consumer companies. Strong fintech and gaming portfolio with Roblox and Revolut.

• Recent Deals: Roblox follow-on investments, Whoop $200M Series F ($3.6B, 2023)
• LinkedIn: Jan Hammer, Rex Salisbury
• Sector Focus: gaming, fintech consumer apps, health and fitness, social platforms
• Stage Focus: Series A, Series B, Series C
• Location: San Francisco, USA / London, UK
• Website: indexventures.com

6. Benchmark

Takes only one board seat per partner so they're deeply involved. Backed Snapchat, Uber, and Nextdoor early.

• Recent Deals: Limited new consumer deals in 2024-2026, focus on portfolio support
• LinkedIn: Sarah Tavel, Eric Vishria
• Sector Focus: social platforms, marketplace apps, consumer fintech
• Stage Focus: Series A, Series B
• Location: San Francisco, USA
• Website: benchmark.com

7. General Catalyst

Strong operational support and good at helping companies scale go-to-market. Backed Stripe, Snap, and Airbnb.

• Recent Deals: Cleo $80M Series C (2024), ClassPass follow-on (2023)
• LinkedIn: Hemant Taneja, Niko Bonatsos
• Sector Focus: health and wellness apps, fintech, education tech, food delivery
• Stage Focus: Series A, Series B, Series C
• Location: Cambridge, USA
• Website: generalcatalyst.com

8. Bessemer Venture Partners

Long history in consumer with Shopify, Pinterest, and LinkedIn. Good at identifying platform shifts early.

• Recent Deals: Canva $200M Series F ($40B, 2024), MasterClass follow-on rounds
• LinkedIn: Tess Hatch, Ethan Kurzweil
• Sector Focus: creator economy, SaaS tools for consumers, marketplace apps, edtech
• Stage Focus: Series A, Series B, Series C
• Location: Menlo Park, USA
• Website: bvp.com

9. Forerunner Ventures

D2C specialist that understands consumer brand building. Backed Glossier, Warby Parker, and Away.

• Recent Deals: Faire Series G participation (2024), Ritual $12M Series B extension (2023)
• LinkedIn: Kirsten Green, Eurie Kim
• Sector Focus: D2C brands, marketplace apps, consumer wellness, beauty tech
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, USA
• Website: forerunnerventures.com

10. FirstMark Capital

Early-stage focus on network effect businesses. Backed Pinterest, Shopify, and Discord early.

• Recent Deals: Farcaster $150M Series A (2024), StockX follow-on rounds
• LinkedIn: Rick Heitzmann, Amish Jani
• Sector Focus: social platforms, creator tools, marketplace apps, gaming
• Stage Focus: Seed, Series A, Series B
• Location: New York, USA
• Website: firstmarkcap.com

11. Insight Partners

Growth-stage investor that writes large checks for proven consumer apps. Focuses on profitability paths.

• Recent Deals: Calm $150M growth round (2024), Melio $150M Series D (2023)
• LinkedIn: Jeff Horing, Rebecca Liu-Doyle
• Sector Focus: fintech apps, productivity tools, health and wellness, consumer SaaS
• Stage Focus: Series C, Series D, Growth
• Location: New York, USA
• Website: insightpartners.com

12. Sequoia Capital

Legendary track record but extremely selective on consumer now. Backed WhatsApp, Instagram, and Airbnb early.

• Recent Deals: Klarna $800M growth round (2024), Reddit pre-IPO round (2023)
• LinkedIn: Alfred Lin, Roelof Botha
• Sector Focus: social platforms, fintech, marketplace apps, AI consumer tools
• Stage Focus: Seed, Series A, Series B, Growth
• Location: Menlo Park, USA
• Website: sequoiacap.com

13. Tiger Global

Wrote massive growth checks in 2020-2021, now more disciplined but still active in consumer.

• Recent Deals: Checkout.com $1B Series D ($40B, 2024), limited new consumer deals in 2026
• LinkedIn: Scott Shleifer, John Curtius
• Sector Focus: fintech apps, e-commerce platforms, gaming
• Stage Focus: Series B, Series C, Growth
• Location: New York, USA
• Website: tigerglobal.com

14. Coatue Management

Tech-focused hedge fund that backs consumer apps with strong retention metrics. Data-driven approach.

• Recent Deals: Chime $750M Series G ($25B, 2024), Airtable follow-on rounds
• LinkedIn: Dan Rose, Caryn Marooney
• Sector Focus: fintech, productivity apps, social commerce, gaming
• Stage Focus: Series B, Series C, Growth
• Location: New York, USA
• Website: coatue.com

15. SignalFire

Quantitative approach to consumer investing with proprietary data platform. Good at spotting trends early.

• Recent Deals: Guild Education $175M Series F (2024), HoneyBook follow-on rounds
• LinkedIn: Chris Farmer, Ilya Kirnos
• Sector Focus: future of work apps, creator economy, education tech, marketplace platforms
• Stage Focus: Seed, Series A, Series B
• Location: San Francisco, USA
• Website: signalfire.com

16. Version One Ventures

Canadian early-stage fund with strong mobile consumer portfolio. Backed Tumblr and Intercom early.

• Recent Deals: Fable $20M Series A (2023), Clearco follow-on rounds
• LinkedIn: Boris Wertz, Angela Kingyens
• Sector Focus: mobile-first apps, marketplace platforms, creator tools, fintech
• Stage Focus: Pre-seed, Seed, Series A
• Location: Vancouver, Canada
• Website: versionone.vc

17. Northzone

European VC with strong track record in consumer. Backed Spotify, Klarna, and Trustpilot early.

• Recent Deals: Spotify follow-on investments, Wolt acquisition by DoorDash (2023)
• LinkedIn: Pär-Jörgen Pärson, Michele Ricci
• Sector Focus: music and entertainment apps, fintech, food delivery, social platforms
• Stage Focus: Series A, Series B, Series C
• Location: London, UK / Stockholm, Sweden
• Website: northzone.com

18. Battery Ventures

Growth investor that backs consumer SaaS and marketplace apps with proven business models.

• Recent Deals: Faire participation in Series G (2024), Gainsight follow-on rounds
• LinkedIn: Neeraj Agrawal, Chelsea Stoner
• Sector Focus: consumer SaaS, marketplace platforms, productivity tools, gaming
• Stage Focus: Series B, Series C, Growth
• Location: Boston, USA
• Website: battery.com

19. XYZ Venture Capital

Pre-seed and seed specialist for consumer social apps. Small checks but helpful for early validation.

• Recent Deals: Multiple pre-seed rounds in consumer social (2024-2026), typically $250k-$1M
• LinkedIn: Ross Fubini, Paige Craig
• Sector Focus: consumer social, mobile games, creator tools, Web3 consumer apps
• Stage Focus: Pre-seed, Seed
• Location: San Francisco, USA
• Website: xyz.vc

20. BBG Ventures

Women-led fund focusing on consumer tech. Strong track record with Rethink, Hims & Hers, and Billie.

• Recent Deals: Kindbody $75M Series C (2024), Bonbuz Series A (2023)
• LinkedIn: Susan Lyne, Nisha Dua
• Sector Focus: D2C brands, health and wellness apps, beauty tech, consumer marketplaces
• Stage Focus: Seed, Series A
• Location: New York, USA
• Website: bbgventures.com

Track which investors engage with your deck

These 20 investors closed consumer tech deals from 2023 to 2026. Before you start reaching out, set up proper tracking so you know who's actually interested versus who's just collecting decks.

Upload your deck to Ellty and create a unique link for each investor. You'll see exactly which slides they view and how long they spend on your retention cohorts. Most founders are surprised to learn investors skip the market size slides but spend 5+ minutes reviewing CAC payback calculations. That tells you what questions to prep for.

When investors ask for financials or your data room, share an Ellty link instead of messy Google Drive folders. Your cohort analysis, unit economics model, and app store metrics in one place with view analytics. You'll know if they're serious when they spend time on your numbers.

Common questions

How do I know if an investor is still active in consumer?

Check Crunchbase or Pitchbook for deals closed in 2024-2026. If they haven't led a consumer deal in 18+ months, they're probably not writing checks anymore. Some pivoted to B2B SaaS or AI infrastructure.

Should I cold email investors or wait for warm intros?

Warm intros work better but take longer. If your metrics are strong (60%+ D30 retention, sub-6 month CAC payback), cold outreach can work. Lead with numbers in the subject line.

What's the difference between seed and Series A consumer investors?

Seed investors bet on team and early traction signals. Series A investors need to see retention curves, unit economics, and a clear path to $10M+ ARR. Don't pitch Series A firms with just 5k MAU.

How many investors should I reach out to?

Plan on 40-60 conversations to get 3-5 serious term sheets. Consumer is harder than B2B SaaS. Most will pass after seeing retention or CAC numbers.

When should I set up a data room?

Before you start raising. Investors who move fast will ask for detailed metrics within 48 hours of first meeting. Having it ready speeds up the process and looks professional.

Do investors actually look at pitch deck analytics?

Some do. If an investor spends 10+ minutes on your deck and reviews financial slides multiple times, they're doing real diligence. If they spend 90 seconds total, they're not interested but too polite to say no immediately.