B2B e-commerce hit $14.9 trillion globally. Five times larger than B2C markets.
VCs see the gap. B2B marketplaces attract billion-dollar valuations. Wholesale platforms digitize trillion-dollar industries. Procurement tech replaces phone orders with instant transactions.
This guide lists 35+ investors focused exclusively on B2B e-commerce and wholesale technology. Not consumer platforms. Not retail tech. Just B2B commerce infrastructure.
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Top 35 B2B e-commerce investors
1. Bain Capital Ventures
B2B marketplace specialist with multiple unicorns.
Investment focus: B2B marketplaces, embedded fintech, wholesale platforms
Investment range: Series A-C, $10M-$50M typical
Notable investments: Mirakl, Material Bank, B2B commerce leaders
Contact: baincapitalventures.com
2. Bessemer Venture Partners
Century-old firm betting big on B2B digital transformation.
Investment focus: B2B SaaS, marketplaces, procurement tech
Investment range: Seed to growth, $5M-$100M
Notable investments: Multiple B2B commerce platforms
Contact: bvp.com
3. Matrix Partners
Multi-geography investor in B2B commerce infrastructure.
Investment focus: B2B marketplaces, supply chain tech, wholesale platforms
Investment range: Series A-C across US, India, China
Notable investments: B2B commerce across geographies
Contact: matrixpartners.com
4. Force Over Mass Capital
European B2B technology specialist.
Investment focus: B2B marketplaces, supply chain, wholesale digitization
Investment range: Seed to Series B, €1M-€20M
Notable investments: European B2B commerce platforms
Contact: fomcap.com
5. Primary Venture Partners
NYC-based B2B commerce investor.
Investment focus: B2B marketplaces, wholesale tech, procurement
Investment range: Seed to Series A, $1M-$10M
Notable investments: Jet.com (B2B origins), marketplace platforms
Contact: primary.vc
6. General Catalyst
Cross-stage investor in B2B transformation.
Investment focus: B2B marketplaces, digital wholesale, enterprise commerce
Investment range: Seed to growth
Notable investments: B2B commerce platforms
Contact: generalcatalyst.com
7. Accel
Global VC with dedicated B2B commerce practice.
Investment focus: B2B marketplaces, SaaS commerce, wholesale platforms
Investment range: Early to growth stage
Notable investments: Multiple B2B unicorns
Contact: accel.com
8. Index Ventures
European-US firm investing in B2B commerce leaders.
Investment focus: B2B marketplaces, procurement tech, wholesale innovation
Investment range: Seed to growth
Notable investments: Faire, B2B commerce platforms
Contact: indexventures.com
9. Insight Partners
Growth investor in B2B software and marketplaces.
Investment focus: B2B commerce platforms, wholesale SaaS
Investment range: Series B+, $10M-$100M+
Notable investments: B2B marketplace leaders
Contact: insightpartners.com
10. Andreessen Horowitz (a16z)
Leading Silicon Valley firm with B2B marketplace thesis.
Investment focus: B2B marketplaces, fintech for B2B, wholesale platforms
Investment range: Seed to growth, flexible
Notable investments: B2B commerce infrastructure
Contact: a16z.com
11. Sequoia Capital
Legendary firm backing B2B commerce transformation.
Investment focus: B2B marketplaces, supply chain innovation
Investment range: Seed to growth
Notable investments: B2B platform leaders
Contact: sequoiacap.com
12. Lightspeed Venture Partners
Multi-stage investor in B2B commerce.
Investment focus: B2B marketplaces, wholesale digitization
Investment range: Early to late stage
Notable investments: Global B2B platforms
Contact: lsvp.com
13. VTF Capital
Commerce technology specialist.
Investment focus: B2B commerce tech, wholesale innovation
Investment range: Seed stage primarily
Notable investments: Commerce infrastructure
Contact: vtfcapital.com
14. Jungle Ventures
Asia-focused B2B investor.
Investment focus: B2B marketplaces, SME platforms
Investment range: Multi-stage across Asia
Notable investments: Asian B2B leaders
Contact: jungle-ventures.com
15. Seedcamp
European seed investor in B2B platforms.
Investment focus: B2B marketplaces, SaaS commerce
Investment range: Pre-seed to seed, €100K-€1M
Notable investments: Early-stage B2B platforms
Contact: seedcamp.com
16. Delivery Hero Ventures
Strategic investor in B2B logistics and commerce.
Investment focus: B2B marketplaces, supply chain, logistics
Investment range: Strategic investments
Notable investments: B2B delivery and commerce
Contact: deliveryheventures.com
17. Arali Ventures
B2B technology specialist.
Investment focus: B2B SaaS, marketplaces, commerce infrastructure
Investment range: Early stage
Notable investments: B2B tech platforms
Contact: araliventures.com
18. Angular Ventures
Deep tech B2B investor.
Investment focus: B2B marketplaces with tech moats
Investment range: First check investor
Notable investments: Technical B2B platforms
Contact: angularventures.com
19. Point72 Ventures
Steve Cohen's venture arm in B2B.
Investment focus: Data-driven B2B marketplaces
Investment range: Series A-C
Notable investments: B2B commerce platforms
Contact: point72ventures.com
20. Forerunner Ventures
Consumer investor expanding into B2B.
Investment focus: B2B marketplaces serving SMBs
Investment range: Seed to Series B
Notable investments: B2B platforms with consumer DNA
Contact: forerunnerventures.com
21. Tiger Global
Late-stage investor in B2B marketplaces.
Investment focus: Proven B2B platforms at scale
Investment range: Series C+, $50M+
Notable investments: B2B unicorns
Contact: tigerglobal.com
22. NEA
Large fund with B2B commerce practice.
Investment focus: B2B marketplaces, enterprise commerce
Investment range: All stages, up to $100M+
Notable investments: B2B platform leaders
Contact: nea.com
23. GGV Capital
US-Asia investor in B2B platforms.
Investment focus: Cross-border B2B, wholesale tech
Investment range: Series A-D
Notable investments: Global B2B marketplaces
Contact: ggvc.com
24. Craft Ventures
David Sacks' fund focused on B2B.
Investment focus: B2B SaaS, marketplaces
Investment range: Seed to Series B
Notable investments: B2B commerce tools
Contact: craftventures.com
25. Greycroft
Bicoastal investor in B2B platforms.
Investment focus: B2B marketplaces, SMB tools
Investment range: Seed to Series B
Notable investments: B2B commerce platforms
Contact: greycroft.com
26. RTP Global
Global B2B technology investor.
Investment focus: B2B marketplaces, enterprise platforms
Investment range: Early to growth
Notable investments: International B2B leaders
Contact: rtpglobal.com
27. Kleiner Perkins
Silicon Valley legend investing in B2B transformation.
Investment focus: Enterprise marketplaces, B2B innovation
Investment range: Early to growth
Notable investments: B2B platform pioneers
Contact: kleinerperkins.com
28. IVP
Late-stage B2B commerce investor.
Investment focus: B2B marketplaces at scale
Investment range: Series B-D, $10M-$100M
Notable investments: B2B commerce leaders
Contact: ivp.com
29. Emergence Capital
B2B SaaS specialist expanding to marketplaces.
Investment focus: B2B commerce SaaS, procurement platforms
Investment range: Series A-C
Notable investments: B2B software leaders
Contact: emcap.com
30. Work-Bench
Enterprise-focused NYC investor.
Investment focus: B2B marketplaces, enterprise commerce
Investment range: Seed to Series A
Notable investments: Enterprise B2B platforms
Contact: work-bench.com
31. Amplify Partners
Technical B2B investor.
Investment focus: B2B infrastructure, marketplace technology
Investment range: Seed to Series A
Notable investments: Technical B2B platforms
Contact: amplifypartners.com
32. B Capital Group
Global B2B growth investor.
Investment focus: B2B marketplaces, digital transformation
Investment range: Series B+
Notable investments: B2B platform scale-ups
Contact: bcapgroup.com
33. CapitalG (Google Capital)
Alphabet's growth fund for B2B.
Investment focus: B2B marketplaces, enterprise platforms
Investment range: Growth stage, $50M+
Notable investments: B2B technology leaders
Contact: capitalg.com
34. Coatue Management
Crossover investor in B2B winners.
Investment focus: Late-stage B2B marketplaces
Investment range: Series C+, $50M+
Notable investments: B2B unicorns
Contact: coatue.com
35. J Ventures
B2B marketplace specialist.
Investment focus: Wholesale disruption, B2B platforms
Investment range: Early stage
Notable investments: B2B commerce innovators
Contact: jventures.com
Approaching B2B commerce investors
The B2B difference
B2B investors evaluate differently than B2C. They want:
GMV isn't enough. Show net revenue, take rates, embedded fintech potential.
Fragmented markets win. TAM with many small players beats concentrated industries.
Network effects matter. Two-sided liquidity. Lock-in mechanics. Switching costs.
What gets funded
Current hot areas:
- Vertical B2B marketplaces (cannabis, construction, food)
- Embedded payments in B2B transactions
- Cross-border wholesale platforms
- Procurement automation for SMBs
Pitch essentials
Lead with customer pain. B2B buyers waste 40% of time on procurement. Show how you fix this.
Unit economics upfront. CAC, LTV, gross margins after payment processing.
Path to $100M GMV. B2B investors think bigger than B2C.
Alternative funding
Strategic investors
Amazon Business: Investing in B2B marketplace infrastructure
Shopify Plus: B2B commerce enablement
Alibaba: Global B2B platform investments
SAP Ventures: Procurement technology
Fintech crossovers
Stripe: B2B payments infrastructure
Square/Block: SMB marketplace tools
PayPal Ventures: B2B payment innovation
American Express Ventures: B2B purchasing
Accelerators
Y Combinator: Strong B2B marketplace track record
Techstars: B2B commerce programs
500 Global: International B2B focus
Plug and Play: Supply chain accelerator
Success stories
Marketplace winners
Faire: $12.4B valuation. Wholesale marketplace for retailers.
Flexport: $8B valuation. Freight forwarding platform.
Choco: $1.2B valuation. Food wholesale digitization.
Embedded fintech plays
LeafLink: Cannabis wholesale with integrated payments.
Material Bank: Architecture samples with logistics innovation.
Novi Connect: Agriculture inputs with financing.
Why B2B startups fail
No seller discipline. Consumer marketplace thinking. Need supply-side focus.
Underestimating sales cycles. B2B takes longer. Plan 18-month runways.
Wrong pricing model. Pure transaction fees don't work. Need SaaS component.
Get B2B investors interested
B2B pitch decks need different structure. Procurement savings matter more than growth curves. Integration complexity gets scrutinized. ROI calculations studied deeply.
Know which slides convert:
- Market fragmentation analysis
- Supplier acquisition strategy
- Enterprise integration roadmap
- Embedded fintech potential
FAQs
Q: Minimum GMV for Series A?
$10-20M annually. But net revenue matters more.
Q: Marketplace or SaaS model?
Both. SaaS for predictability, marketplace for scale.
Q: How important are enterprise clients?
Critical for credibility. Need 2-3 logos minimum.
Q: Horizontal or vertical focus?
Start vertical. Expand after dominating one category.
Q: Take rate expectations?
5-15% transaction fees plus SaaS fees. Pure commission rarely works.
