The small size undoubtedly restricts the amount of information on the label. However, it is worth highlighting and discussing the product’s primary characteristics in text format, which will close the buyer's objections before buying. Graphics and stickers will help make the label attractive and memorable. Don't overload the design with unnecessary elements; a concise style and precise wording are winning formulas when creating a professional label.
The label is the first thing customers see when they pick up your product. It should not only be beautiful, but it should also look harmonious on the product. You should choose a background that awakens feelings in the customer.
Use bright and juicy backgrounds for jams, sweets, or candy to make your label evoke a desire to savour the product. Simple and concise background colours are a great outfit for a bottle of wine. Calm, gentle backgrounds or patterns are suitable for cosmetics or care products.
What the perfect label includes
No label is perfect without a particular set of data about the product. Here’s a little checklist of things you should add to your label. The front side should display the product name, company logo, volume or brief description (if applicable). On the back, include information about the composition, general recommendations for use, manufacturer's data, manufacturing or expiration dates, and other information necessary to the customer. All Ellty templates include cues, so you're sure to get everything.