SEO agencies need pitch decks that convert prospects into clients.
Generic PowerPoints don't work. Prospects want to see how you'll improve their organic traffic and what it means for their business.
This guide shows SEO pitch templates for different scenarios. Each template is ready to customize.
What is an SEO sales pitch
An SEO sales pitch is a presentation showing how you'll improve a client's organic search performance.
It includes:
- Current site analysis
- Competitor gaps
- Technical issues
- Growth opportunities
- Timeline and pricing
Use pitches during discovery calls and strategy meetings. They educate prospects and demonstrate expertise.
Different from proposals - pitches generate interest, proposals close deals.
SEO sales pitch examples
Pick templates based on your pitch scenario. Each one handles specific situations - from initial audits to ongoing reporting.
SEO audit
Technical findings in client-friendly format.
Turns site crawls into actionable recommendations. Shows traffic drops, technical issues, competitor gaps.
Key slides: performance overview, technical problems, content opportunities, 90-day roadmap.
Visual charts make complex data digestible. Color-coded priorities help clients understand what needs fixing first.
Best for initial client meetings and discovery calls.
SEO report
Monthly reporting that clients actually read.
Tracks organic growth, keyword movements, conversion improvements. Connects SEO work to business results.
Shows progress with clear metrics. Includes competitor tracking and content performance.
Built for retention. Proves ongoing value. Makes upselling natural.
Perfect for monthly client reviews and quarterly business meetings.
Sales pitch deck
General pitch structure that works for any service sale.
Covers problem identification, solution presentation, social proof, and pricing. Adaptable for SEO agencies.
Add your SEO-specific case studies. Include traffic growth charts. Show revenue impact.
Works when selling SEO as part of broader marketing services.
Sales proposal
Detailed proposals after initial pitch success.
Includes scope of work, timelines, deliverables, terms. More comprehensive than pitch decks.
Use after prospect shows interest. Contains everything needed to close the deal.
Built for formal RFP responses and enterprise sales.
Digital marketing agency
Multi-channel presentation including SEO.
Shows how SEO integrates with paid search, content marketing, social media. Positions SEO within larger strategy.
Use when clients need comprehensive digital marketing, not just SEO.
Best for agencies offering full-service packages.
Competitor analysis
Deep dive into competitive landscape.
Shows where competitors rank, what keywords they own, content gaps to exploit.
Creates urgency by showing lost opportunities. Quantifies potential traffic gains.
Essential for data-driven prospects who need proof before investing.
Marketing strategy
High-level strategic planning including SEO.
Maps out annual marketing approach. Shows how SEO supports broader business goals.
Includes channel prioritization, budget allocation, expected outcomes.
Use for annual planning sessions and budget approvals.
KPI report
Performance tracking across all metrics.
Customizable for SEO KPIs: organic traffic, rankings, conversions, revenue attribution.
Monthly or quarterly format. Shows trends over time.
Keeps stakeholders informed without overwhelming detail.
Case study
One client. One story. Big results.
Perfect for showcasing SEO wins. Before/after traffic. Revenue impact. Timeline to results.
Include screenshots, client quotes, specific tactics used.
Most powerful when matching prospect's industry.
Business proposal
Formal proposals for enterprise clients.
Professional structure for large deals. Includes company background, methodology, team bios.
More detailed than standard proposals. Often required for RFPs.
How to create SEO pitch
Every industry has different buying triggers. Your pitch needs to match their business model, sales cycle, and what keeps them up at night.
Pull their analytics
Screenshots of their traffic drops hit harder than any sales talk.
Mark the problems directly on the graphs. Traffic plateau since March. Seasonal dips they're not recovering from. Most business owners check revenue daily but organic traffic maybe quarterly.
Showing gaps they didn't know existed creates natural urgency.
Don't teach SEO basics
Nobody cares about crawl budgets or PageRank. They care about phones ringing.
Connect every SEO tactic to money. Better rankings = lower ad costs. More organic traffic = higher margins. When you must explain technical concepts, use their business as the example.
Competitor rankings close deals
Pull up Google. Type their main keyword. Show their competitor at #2 while they're buried on page 2.
Calculate the traffic difference. "They get 8,000 visitors monthly from this keyword. You get 300." Make it visual with screenshots of competitor featured snippets, knowledge panels, everything prospects wish they had.
This approach works because it's not theoretical. It's their actual competition eating their lunch.
Compare against their PPC spend
Most prospects already buy Google Ads. Use that. "You're spending $12 per click on 'accounting software.' Ranking #3 organically gets the same traffic free."
Calculate annual PPC costs for their top 20 keywords. SEO pays for itself when you frame it against ad spend they already understand.
Screenshot their actual website
Generic pitch examples scream template.
Their homepage with markup shows you prepared. Circle problems on their actual pages. Thin content. Missing headers. Mock up the fixed version. Before/after slides using their brand colors and real content prove you understand their business.
Timeline that matches reality
Month 1: Setup and technical audit Month 2-3: Fixing critical issues.
Month 4-5: Content creation starts showing results Month 6+: Real traffic growth.
Show similar client curves. Nobody believes overnight success anymore. Include the plateau periods. The temporary dips. Real progress is messy and prospects know it.
The unsexy slides matter most
Reporting schedule. Communication preferences. Who approves content. These slides prevent scope creep.
Include example reports. Show exactly what they'll receive monthly. Define success metrics before they ask. Most deals die from misaligned expectations, not bad results.
One next step only
"We'll start with a technical audit" beats "What would you like to do next?"
Book the kickoff call during the meeting. Send calendar invite before they leave. First invoice terms on the last slide. No surprises. Make commitment easy with clear immediate actions.
Next steps
Professional SEO pitches close more deals than Word docs with screenshots.
The templates above give you proven structures. Each one tested by agencies winning actual clients.
Pick the template matching your next pitch:
- SEO audit template for discovery calls
- SEO report template for client retention
- Sales pitch template for general services
Edit online. No software downloads. Share via link with tracking.
See which slides prospects study. Know when they share internally. Follow up when engagement is high.
Most agencies still send static PDFs. You'll know exactly how prospects interact with your pitch.
Ellty tracks:
- Time spent per slide
- Which sections get skipped
- When they return to pricing
- Who else views the deck
Data beats guessing. Iterate based on what works.
Start with any template. Customize with your case studies. Send tracked links. Close more deals.
