SEO agencies struggle to explain value in business terms.
Clients hear about backlinks and meta tags. They want revenue impact. The disconnect kills deals.
Good SEO pitch decks bridge this gap. They show traffic in dollars. Rankings in market share. Technical fixes in conversion rates.
Below: ready-to-use SEO pitch deck templates. Interactive previews - scroll through each presentation before choosing.
Every template works in Ellty. Your team edits together. You track client engagement. See which slides they study. Know when to follow up.
What is an SEO agency pitch deck
An SEO pitch deck presents your agency's strategy and expected results to potential clients.
Not a technical report. Not a service list. A business case for SEO investment.
SEO pitch deck vs SEO proposal:
- Pitch deck: Visual presentation for meetings. 10-15 slides. Conversation starter.
- SEO proposal: Detailed document. Scope, timeline, pricing. Sent after the pitch.
When you need an SEO pitch deck:
- Discovery calls with prospects
- Responding to RFPs
- Competing against other agencies
- Upselling existing clients
Templates by use case
Different client situations need different approaches.
We've organized templates by what you're selling. Core SEO services first. Then broader agency positioning. Strategic planning tools. Research templates. Campaign tracking.
Core templates
SEO audit
Technical SEO findings that actually make sense to clients.
11 slides. From site health to action plan. Everything you need for discovery meetings.
Works when pitching new clients. Selling audit projects. Showing why they need ongoing SEO help.
Integrates with your SEO tools. Visual charts included. 90-day roadmap built in.
SEO report
Monthly reporting that focuses on business impact, not vanity metrics.
Traffic that converts. Rankings that matter. Clear next steps.
Perfect for client check-ins. Retainer justification. Showing continuous value.
Connect your data sources once. Reports update automatically.
Agency positioning
Digital marketing agency
Position SEO as part of integrated digital strategy.
Shows how organic search amplifies other channels. SEO + paid search synergy. Content that ranks and converts. Technical foundation for all digital efforts.
Use when clients need more than just SEO. Full digital transformation. Multi-channel approach.
Service matrix included. Team structure slides. Case studies across channels.
Advertising agency
Blend SEO with paid media expertise.
Perfect for agencies running integrated campaigns. Shows how organic and paid work together. SEO provides long-term foundation. Paid drives immediate results.
Campaign performance slides. Budget allocation framework. Creative showcase with SEO context.
Works for performance marketing agencies adding SEO. Or SEO agencies expanding to paid.
Capabilities deck
Comprehensive agency overview focused on SEO expertise.
Built for RFPs. New business pitches. Enterprise presentations.
Showcases technical SEO capabilities. Content creation process. Link building approach. Local SEO expertise.
Include certifications. Team credentials. Client portfolio. Without overwhelming.
Strategic planning
Digital marketing strategy
SEO-first digital strategy presentations.
Maps organic search opportunity. Shows content strategy. Technical roadmap. Competitive positioning.
Includes market analysis. Channel recommendations. Budget allocation. Performance projections.
Use for annual planning. Strategy overhauls. Enterprise engagements.
Marketing strategy
Broader marketing context with SEO at the core.
Shows how SEO drives overall marketing goals. Organic traffic feeding lead generation. Content strategy supporting brand awareness. Technical health enabling all channels.
Perfect for CMO presentations. Board meetings. Annual planning sessions.
Marketing plan
Tactical execution plans for SEO campaigns.
Quarter-by-quarter SEO initiatives. Content calendar. Link building schedule. Technical improvement roadmap.
Includes resource allocation. Team responsibilities. Success metrics. Budget breakdown.
Go-to-market strategy
SEO strategy for new market entry or product launches.
Local market keyword research. Competitive landscape analysis. Content localization plan. Technical requirements for new markets.
Built for expansion projects. New product categories. Geographic growth.
Research and analysis
Market research
Present keyword research as market intelligence.
Search volume equals market demand. Keyword difficulty shows competitive barriers. SERP features reveal user intent.
Transforms SEO data into business insights. Perfect for strategy meetings. Budget justification.
Competitor analysis
SEO competitive landscape decoded.
Who ranks where. Why they win. How to beat them. Gap analysis included.
Shows competitor content strategies. Backlink profiles. Technical advantages. Market share by keyword group.
Essential for new client pitches. Strategy pivots. Quarterly reviews.
Customer journey map
Map search behavior across the buying journey.
Shows which keywords users search at each stage. Awareness queries. Consideration terms. Decision keywords. Maps content needs to search intent.
Proves why SEO matters at every touchpoint. Justifies content investment. Aligns SEO with sales process.
Buyer persona
Search behavior by audience segment.
Different personas search differently. B2B decision makers use industry terms. End users search for solutions. Technical buyers want specifications.
Build SEO strategies around real user needs. Justify targeted content creation. Show keyword variations by persona.
Campaign and reporting
Marketing campaign
Pitch integrated campaigns with SEO foundation.
Content campaigns that rank. Product launches with search visibility. Seasonal pushes with organic support.
Shows campaign timeline. Content calendar. Expected traffic. Conversion projections.
Annual report
Year-end SEO performance that impresses.
Traffic growth story. Revenue attribution. Market share gains. Competitive wins.
Built for contract renewals. Budget increases. Team expansion justification.
KPI report
SEO metrics dashboard for regular reporting.
Tracks what matters. Organic traffic. Conversion rate. Revenue from organic. Keyword rankings. Page speed. Core Web Vitals.
Customizable for different clients. Some want traffic. Others need leads. All want growth.
Best practices
Start with their competitor's success
Open your pitch showing their competitor ranking #1 for their dream keyword.
"Your competitor generates 50K visits monthly from 'enterprise CRM software.' Here's how we'll take that traffic."
Instant attention. Clear goal. Tangible target.
Show money, not metrics
Stop saying "increase organic traffic 200%."
Start saying "add $2M in pipeline from organic search."
Calculate their average deal size. Multiply by realistic traffic. Show the math. SEO becomes investment, not expense.
The 10-second slide test
Hand your deck to someone unfamiliar with SEO. Give them 10 seconds per slide.
Can they explain what you do? If not, simplify.
Headlines should tell the story alone. Graphics support, not confuse. Dense slides lose deals.
Price like SaaS, not agencies
Three tiers. Always three.
Starter: Quick wins, limited scope. Growth: Full strategy, proven tactics. Scale: Everything plus dedicated team.
Psychology works. Middle option wins. Price it accordingly.
Kill the SEO jargon
"Improve Core Web Vitals" means nothing to CEOs.
"Make your site load 3 seconds faster, keeping visitors from bouncing to competitors" means everything.
Translate every technical term. No exceptions.
Track the awkward silence
Using Ellty, watch where prospects pause longest. That slide needs work.
Multiple views of case studies? Add more. Skipping methodology? Cut it. Data beats opinions.
The guarantee slide
Not ranking guarantees. Timeline guarantees.
"Technical audit complete in 14 days. First content published in 30 days. Monthly reports every 30 days."
Removes fear of agencies that disappear after signing.
End with their first win
Last slide shows what happens in week one. Not month six.
"Week 1: Fix your 404 errors currently blocking 10% of your pages from ranking."
Immediate value. Quick momentum. Builds trust.
Turn your SEO expertise into signed contracts
Stop losing deals to agencies with better pitch decks.
The templates above work for every situation. New client audits. Monthly reporting. Enterprise RFPs. Each one tested in real pitches.
Pick your template. Customize in Ellty. See which slides prospects actually read. Follow up when they're engaged, not guessing.
Get the SEO Audit Template for new business.
Grab the SEO Report Template for client retention.
Your next client is waiting. Make sure your pitch deck is ready.
