Marketing strategy deck: Templates and best practices

A marketing strategy deck documents how your team executes campaigns, allocates budget, and measures success.

Most teams rely on scattered Google Docs or outdated PowerPoints. The result: misaligned goals and wasted resources.

This guide covers 8 ready-to-use templates for different marketing goals and shows how to build decks that teams actually use.

What is a marketing strategy deck

A marketing strategy deck is a presentation that shows where your marketing is headed for the next quarter or year.

Think of it as your team's roadmap. While campaign briefs focus on single initiatives and status reports track what already happened, strategy decks plot the course forward.

The best ones fit on 15-20 slides. They start with hard numbers - revenue targets, lead goals, budget limits. Then they break down how you'll hit those numbers through specific channels, campaigns, and tactics.

Most marketing teams update these slide decks quarterly. Some do it annually if their market moves slower. The deck becomes the single source of truth when executives ask about priorities or when new team members need context.

Without one, you end up explaining your strategy over and over in different meetings, often with conflicting details.

Why teams need strategy decks

Budget approval takes 5 minutes when executives can see ROI projections on slide 3.

New hires get up to speed in days, not weeks.

Sales stops complaining about lead quality when they understand your ICP criteria.

Without a deck:

• Every budget request becomes a 30-minute justification
• New team members ask the same questions for months
• Other departments work against your goals, not with them

CMOs with documented strategies get 40% larger budgets (McKinsey, 2024).

The math is simple. No deck = no alignment = wasted spend.

8 Marketing strategy templates

Each template below is fully editable in Ellty and pre-loaded with real examples and data visualizations. Replace with your metrics in minutes, not hours.

Marketing strategy

The all-purpose deck for quarterly reviews and annual planning.

Includes user metrics, competitive analysis, buyer personas, and KPIs. Clean charts make data digestible. Brand roadmap slides help you think beyond next quarter.

Works best when presenting to executives who need the full picture.

Digital marketing strategy

Built for agencies pitching integrated campaigns.

Covers everything from SEO, content marketing strategy, to email marketing or paid ads. Market analysis slides set context. Budget allocation charts prevent sticker shock. Case study sections prove you've done this before.

Agencies close more deals when clients see the whole strategy mapped out.

Social media strategy

Gets everyone on the same page about social goals.

Shows content themes, influencer marketing strategy, posting schedules, and expected engagement. Content pillar slides prevent random posting. Paid media sections justify ad spend.

Social managers love this for client onboarding and quarterly planning.

Sales strategy

Stops the sales vs. marketing blame game.

Maps out lead handoffs, shared KPIs, and who owns what. Clear definitions prevent "these leads suck" complaints.

Essential for any B2B marketing strategy that needs sales and marketing working as one team.

Company strategy

Shows how marketing drives the entire business.

Links your campaigns to revenue, not just clicks. Proves marketing deserves that headcount request.

CMOs pull this out during budget season.

Brand strategy

Your brand bible in presentation form.

Covers positioning, visual identity, and why the logo can't be purple. Perfect for rebrands or getting new hires up to speed.

Brand managers sleep better knowing everyone has the same guidelines.

Tone of voice guidelines

Keeps your brand sounding like your brand.

Shows writers exactly how to nail your voice. No more off-brand blog posts from freelancers.

Content teams scale without losing consistency.

OKR presentation

Turns vague goals into measurable targets.

Maps objectives to key results to actual work. Everyone knows what success looks like.

Growth teams hit their numbers when they track them properly.

How to create a marketing strategy deck

Using Ellty as an example.

Step 1: Choose a template that matches your pitch

Pitching social media management? Start with the Social Media Strategy template. Selling full-funnel marketing? Use the digital marketing strategy template.

Each template includes slides that agencies actually need: case studies, pricing tiers, timeline proposals.

Step 2: Refine

Ellty uses content blocks instead of free-form editing. Swap a text block for a chart. Replace a case study with client logos.

The design stays perfect. No broken layouts when you change "3 months" to "6 months" in your timeline. No misaligned bullets when you add another service.

Step 3: Add your agency's wins

Replace placeholder metrics with your actual results. "Increased traffic by 300% for SaaS client" carries more weight than generic promises.

The templates include comparison slides. Show prospects their current metrics versus what you achieved for similar companies.

Step 4: Create trackable client links

Generate unique URLs for each prospect. Name them clearly: "Acme-Corp-Marketing-Audit-March2024."

The analytics dashboard shows:

• When they opened it (Friday 4 PM = they're evaluating over the weekend)
• Time per slide (30 seconds on pricing = not a budget concern)
• Which slides they revisited (team slide = checking your credentials)

Step 5: Time your follow-up perfectly

Most prospects review proposals twice. First skim: 2-3 minutes. Deep dive: 15-20 minutes.

When you see that deep dive happening, send a casual "Happy to answer any questions" email. Response rates jump from 12% to 47%.

Step 6: Track what wins deals

After 10 proposals, patterns emerge. Prospects who spend 2+ minutes on your case studies convert at 3x higher rates. Those who skip straight to pricing rarely close.

Adjust your deck accordingly. More case studies, pricing later in the flow.

Agencies using Ellty's tracking close more deals because they know exactly when and how to follow up. No more "just checking in" emails sent into the void.

Marketing decks in minutes with Ellty

Marketing teams using templates close deals faster than those starting from scratch.

Templates eliminate the guesswork. Pre-built templates guide you through proven sequences that convert.

The tracking changes everything. See when prospects open your deck, which slides they study, and when they're ready for follow-up. Teams using view analytics report 3x higher response rates.

Ellty's tile-based editor means updates take minutes, not hours. Change metrics without breaking layouts. Swap case studies without reformatting. Your deck stays professional after 20 revisions.

Templates create consistency across your team. New hires create client-ready decks on day one. Everyone uses the same proven structure.

Start with any of the 8 templates. Customize the content blocks. Share trackable links.

Get started with Ellty's strategy templates and turn your next pitch into a closed deal.