Brands receive 50+ influencer proposals weekly. Yours gets 30 seconds of attention.
The difference between deleted emails and signed contracts? Structure.
Screenshots of follower counts don't close deals. Brands buy influence that converts to sales. They need proof your audience actually buys products, not just double-taps photos.
This guide breaks down influencer pitch deck templates that land brand partnerships. Ready-to-use structures for different collaboration types. From first outreach to campaign reports.
What is an influencer pitch deck?
An influencer pitch deck proves your audience buys products, not just likes posts.
Media kit = follower counts. Pitch deck = conversion data.
Three slides brands check first:
- Audience breakdown (age, location, income)
- Engagement that matters (saves, link clicks, DMs)
- Past campaign results with actual sales numbers
Structure: Who you are → Who follows you → What you've sold → Let's work together.
Influencer pitch deck examples by type
Ready-made templates for every collaboration scenario. Scroll through complete presentations. See all slides before customizing.
Built specifically for creators pitching brands. Each template tested with real partnerships.
Edit in Ellty. Add your metrics. Track brand engagement. Close deals faster.
Partnership proposals
Social media portfolio
Visual showcase of your best content.
Platform-specific metrics, viral posts, engagement highlights. Organized by content type or brand category.
For: Creators with strong visual content, lifestyle influencers, fashion/beauty niches.
Lets your work speak first, numbers second.
Partnership proposal
Your main weapon for brand outreach.
Demographics breakdown, content examples, rate cards. Shows past collaborations without overloading.
Works for: Initial brand contact, agency submissions, marketplace applications.
Positions you as business partner, not just content creator.
Campaign planning
Marketing campaign
Pitch specific campaign concepts.
Content calendar, deliverables timeline, creative direction. Shows you think beyond single posts.
Perfect for: Long-term partnerships, product launches, seasonal campaigns.
Proves you understand marketing, not just posting.
Creative brief
Collaborative planning with brands.
Content pillars, messaging guidelines, approval workflows. Aligns expectations before contracts.
Use when: Brands want input on campaign direction, co-creating content strategies.
Strategy presentations
Social media strategy
Deep dive into content approach.
Posting schedules, hashtag research, growth tactics. Shows strategic thinking beyond individual posts.
For: Brand ambassador roles, ongoing partnerships, consulting gigs.
Elevates you from influencer to strategist.
PR pitch deck
Media relations and event coverage.
Press mentions, event attendance, speaking engagements. Positions you as thought leader.
Works for: Lifestyle brands, conference sponsors, media partnerships.
Results and reporting
Case study
Prove past success stories.
Before/after metrics, sales attribution, brand lift data. One partnership, full breakdown.
Essential for: Closing premium deals, justifying higher rates, building credibility.
KPI report
Campaign performance tracking.
Real-time metrics, goal achievement, ROI calculations. Professional reporting brands expect.
For: Monthly updates, campaign wrap-ups, renewal negotiations.
Business development
Sales proposal
Formal partnership agreements.
Service tiers, deliverable packages, payment terms. Turns conversations into contracts.
Use after: Initial interest confirmed, negotiating specific terms.
Capabilities deck
Full influencer services menu.
All partnership options, content types, platform reach. One-stop credibility builder.
For: Agency representation, marketplace profiles, media kits.
Specialized templates
Personal branding
Personal brand positioning.
Your story, values, audience connection. Shows depth beyond metrics.
Perfect for: Authentic partnerships, value-aligned brands, long-term relationships.
Digital marketing strategy
Multi-channel influence approach.
Beyond social: email, blogs, podcasts. Proves full-funnel impact.
For: Tech brands, B2B partnerships, educational content.
Project proposal
Single campaign pitches.
Quick turnaround projects, specific deliverables, fixed budgets.
Works for: Product reviews, event coverage, limited collections.
How to create an influencer pitch deck
Get your numbers first
Brands verify everything. Pull real analytics before designing anything.
Screenshot your Instagram Professional Dashboard. Circle the income data if available - brands pay 3x more when they see "household income $75K+".
Find that one DM where someone said they bought because of you. Screenshot it. One real purchase proof beats all follower counts.
Check past sponsored posts for comments asking "where to buy" or "link please". Evidence of purchase intent closes deals.
What slides actually work
Cover
Name, handle, and what you actually sell. Not your bio. What you move.
"I help moms find time-saving products" beats "Lifestyle content creator".
Show the money metric upfront if strong. "Average 23 sales per sponsored post" makes brands read further.
Your buyers
Age ranges with percentages. Cities where they cluster.
Gender split only if relevant to brand.
Include the psychographic gold: what else they buy, where they vacation, which stores they shop.
Instagram Insights shows this. Most influencers never check.
Real influence
Forget like counts. Show saves, shares, and DMs.
Include poll results where followers chose products. Story screenshots where they ask for links.
That viral Reel means nothing without conversion context.
One good campaign story
Pick your best brand partnership. Tell the whole story.
What the brand wanted. What you created. What happened next.
Numbers or it didn't happen. Sales, signups, coupon usage, store visits.
Pricing
Skip complex rate sheets. Three options maximum.
Single post. Multi-post package. Ongoing partnership.
State what's included: usage rights period, exclusivity terms, revision rounds.
When you can work
Your content calendar for next 60 days. Show availability.
Brands plan campaigns months ahead. "Fully booked until March" creates urgency.
Include blackout dates for competitor conflicts.
Contact info
Email and response time commitment. "Reply within 24 hours" beats "Contact for more info".
One specific next step. "Send campaign brief for quote" or "Book 15-min call".
What not to do
Follower growth charts waste space. Brands check current numbers, not history.
Stock photos of "your audience" insult intelligence. Use real analytics or nothing.
Copying brand's exact aesthetic looks desperate. Stay yourself while showing you get them.
PDF attachments over 5MB get blocked. Compress images or share links.
Make it theirs
Reference their specific products naturally. "Your new serum fits my morning routine content perfectly."
Mirror their brand voice in your descriptions. Luxury brands want elevated language. DTC brands prefer casual.
Include only relevant past partnerships. Pitching Nike? Don't show Adidas work.
After you hit send
Brands forward good pitches internally. Multiple views in Ellty means team discussion.
Low time on rate slide means pricing might be off. High time suggests negotiation coming.
No opens after 72 hours? Subject line failed. Test another angle.
Following up without being annoying
Day 3: "Saw you checked out my audience demographics. Happy to share deeper insights."
Week 2: "Just hit new milestone relevant to your brand. Updated deck attached."
Week 3: Move on. Desperation repels partnerships.
Start landing more brand deals
Influencer marketing runs on trust. Your pitch deck builds it in minutes.
The templates above turn media kits into business proposals. Each one speaks the language brands understand: data, ROI, proven results.
Stop sending PDFs into the void. Ellty shows you exactly how brands engage with your pitch. Which slides they study. When they share with their team. The perfect moment to follow up.
Pick the template that matches your next partnership goal. Add your real metrics. Make it impossible to ignore.
Most influencers still send rate cards. You'll send strategic proposals with tracking insights.
Begin with the partnership pitch deck template for general outreach. Or choose specialized templates for specific campaign types.
Create your pitch deck with Ellty →
Your next brand deal starts with your next pitch. Make it count.
